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Collective Bias Raises $10.5M Series A To Push Its Shopping Blogger-Powered Social Marketing Model Internationally

techcrunch.com
The market for social marketing startups is getting some natural uplift as more advertising money shifts online and marketers experiment with alternatives to traditional ad formats (like banner ads) that don’t make enough of a mark in the digital space. One such startup, Collective Bias, has just closed a $10.5 million...
Collective Bias Raises $10.5M Series A To Push Its Shopping Blogger-Powered Social Marketing Model Internationally

Marriott Puts An End To Shady Ad Injection Service

techcrunch.com
Late last week, one Justin Watt discovered something suspicious going on with the wi-fi at his hotel, the Times Square Marriott. Not content to charge him hundreds for the room and $16.95 for internet access, it appeared that the service provider was using JavaScript injection to serve banner ads on...
Marriott Puts An End To Shady Ad Injection Service

New York Times playable space game lets you blow up those pesky banner ads

www.engadget.com
Let's be honest here: as great as The New York Times story on casual gaming might be, it's destined to be overshadowed by the sweet interactive feature at the top, an embedded version of an Asteroids-like shooter from Rootof Creations that lets you do a number on the site's...
New York Times playable space game lets you blow up those pesky banner ads

Facebook now takes a 28% share of US display ads

econsultancy.com
Ahead of a rumoured IPO as early as tomorrow, Facebook’s position in the ad space has been boosted by comScore data that shows its share of US ad impressions grew to 27.9% in 2011. This is up from 21% in 2010 and means Facebook has been ranked number one in...
Facebook now takes a 28% share of US display ads

Banner-Ad Essentials: Top Tips For Improving Display Media Performance

marketingland.com
Spending on display media is projected to grow at a rapid pace over the next few years ($11.73 billion by 2015, according to eMarketer forecasts) – a testament to the efficacy of banner ads as a meaningful tactic for influencing internet audiences. As advertisers begin considering allocating... Please visit Marketing Land...
Banner-Ad Essentials: Top Tips For Improving Display Media Performance

BuzzFeed Is Now Valued At ~ $200 Million, But Investors Think It Has Billion-Dollar Potential

www.businessinsider.com
BuzzFeed, a media company that makes viral content, announced a $19.3 million fundraise this morning. Last January, it announced a $15.5 million round, and it has raised $46.3 million to date. Sources familiar with the company say last year's financing valued BuzzFeed between $100 million and $120 million, and the...
BuzzFeed Is Now Valued At ~ $200 Million, But Investors Think It Has Billion-Dollar Potential

Why Are Banner Ads All Over the Web, If No One Likes Them?

www.theatlantic.com
An explanation in two sentences....
Why Are Banner Ads All Over the Web, If No One Likes Them?
How Foursquare plans to monetize: no dumb banners, all specific targeting

Zynga Insists More Ads Will Save Draw Something

betabeat.com
Pictionary-like game Draw Something has endured one of the most precipitous falls from grace perhaps any smartphone app has seen. AppData reports that since March, the number of users logging into the app via Facebook has fallen from 14.5 million a day to 7.6 million, almost halving Draw Something's daily active users....
Zynga Insists More Ads Will Save Draw Something
With $2.1M From True Ventures (And Others), TripleLift Builds Ads From A Brand's Trending Images

"There will be no banner ads on the Google homepage or web search results pages. There will not be..."

parislemon.com
"There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever." - Marissa Mayer, in late 2005, when she was still Vice President of Search Product and User Experience...
"There will be no banner ads on the Google homepage or web search results pages. There will not be..."

Interactive Advertising: Way Beyond Shooting Ducks

marketingland.com
Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner ads that, for a time, converted no matter what the message?  Not only did those Flash banners integrate movement but they gave you the ability to......
Interactive Advertising: Way Beyond Shooting Ducks
Microsoft puts Bing search ad on Facebook logout page

Taiwan's iCook.tw lands deal to bring Rakuten promotions to its recipe-sharing social network

thenextweb.com
Three months after iCook.tw, a social network for sharing recipes, landed funding from Japanese VC CyberAgent Ventures, the Taiwanese startup has agreed to a partnership with another giant from Japan, e-commerce player Rakuten. The deal — reported by E27 – will see iCook introduce a dedicated Rakuten Taiwan channel to its...
Taiwan's iCook.tw lands deal to bring Rakuten promotions to its recipe-sharing social network

W3i's Erik Lundberg on Android games monetization, tablet dominance, closing the gap with iOS

www.insidemobileapps.com
Monetization and insights provider W3i is stepping up its game with Pocket Gems and other mobile game developers on Android going into 2013. This could be the year that Google’s platform finally catches up in revenues to Apple’s iOS. Through its expanded partnership with Pocket Games, W3i now provides monetization...
W3i's Erik Lundberg on Android games monetization, tablet dominance, closing the gap with iOS

Spotify confirms beta launch of browser-based music app, currently only available to a "small number of users"

thenextweb.com
As is often the case with Spotify, if users complain and request a feature enough, it eventually comes. Earlier in the year, that was the case for the music streaming company’s iPad app and now The Verge is reporting that it will launch a browser-based player for the service. The...
Spotify confirms beta launch of browser-based music app, currently only available to a "small number of users"

OneSpot raises $1.5 million to redefine Web banner advertising using rich-media and social

thenextweb.com
The world of advertising is constantly searching for new ways to reach consumers. One of the well-used mediums has been banner advertising — you know, those things that pop up every once in a while that people often ignore? Some have called them the “brand awareness Black Hole” and advertisers...
OneSpot raises $1.5 million to redefine Web banner advertising using rich-media and social

Heyzap launches a way for developers to reach its mobile game network users

venturebeat.com
Heyzap, a startup with a mobile social gaming network, is announcing today a way for mobile game developers to reach its network of users. The cost per install (CPI) program provides mobile game developers with a quick and easy way to acquire new users. Heyzap thus helps attack the major...
Heyzap launches a way for developers to reach its mobile game network users
BII REPORT: How Location-Based Data Is Making Mobile Advertising Explode

W3i rebrands as NativeX, launches new advertising platform

www.insidemobileapps.com
Monetization and user acquisition provider W3i today announced that it has rebranded the company, changing its name to NativeX. The company’s name change comes alongside its other announcement, pivoting the business to providing native ad units for its customers, a form of in-app advertising where publishers can integrate ads into...
W3i rebrands as NativeX, launches new advertising platform
5 things game developers need to know about mobile advertising in China

Google+ Users Accuse Facebook of Fearmongering with Automatic Security Flags

www.readwriteweb.com
Some Google+ users are complaining that Facebook is making it harder for friends to access their posts on the competing social network, by throwing up a security warning on Google+ links. Facebook is claiming security issues, and has its partner, Norton Antivirus-maker Symantec, to back it up. But users are crying...
Google+ Users Accuse Facebook of Fearmongering with Automatic Security Flags
BuzzFeed & CNN team up on a YouTube channel

OneSpot Launches Platform For Turning Articles Into Ads, Raises $1.5M

techcrunch.com
A lot of companies are getting into the content marketing business, creating blog posts and articles to promote their brands and products, but are they doing enough to enough to highlight that content? Well, startup OneSpot is opening a new platform to help them promote those posts by turning them...
OneSpot Launches Platform For Turning Articles Into Ads, Raises $1.5M

Mobile app monetization: Think business model, not ads

venturebeat.com
July 9-10, 2013 San Francisco, CA Tickets On Sale Now Oliver Roup is the CEO and founder of VigLink. According to statistics released from the Interactive Advertising Bureau, mobile advertising spend rose to $3.4 billion in 2012, up 111 percent from the prior year’s record levels, and mobile advertising...
Mobile app monetization: Think business model, not ads

Spotify begins testing browser-based music streaming app, potentially challenging Pandora

www.insidemobileapps.com
Spotify began rolling out a beta for a browser-based version of its music streaming service today, according to The Verge, moving into a space which is occupied by Internet radio service Pandora and others. The beta is officially live in some regions for a select group of users. When the...
Spotify begins testing browser-based music streaming app, potentially challenging Pandora

Why Tumblr Won't Tumble Like MySpace

www.businessinsider.com
Tumblr just hit a big milestone: 20 billion monthly pageviews. That's impressive for the blogging site, run by youthful CEO David Karp. But if you're familiar with older Web communities like GeoCities or Myspace, you know how traffic-driven success can be fleeting. GeoCities scored a $3.5 billion buyout from Yahoo,...
Why Tumblr Won't Tumble Like MySpace

The Advertorial's Best Friend

online.wsj.com
The BuzzFeed website is betting that sharing items via socia media could be a big part of online marketing, embracing so-called sponsored stories for revenue and dispensing with banner ads....
The Advertorial's Best Friend

Webs.com Revamps Its DIY Site Creation Tools, Ditches Banner Ads For Free Users

techcrunch.com
DIY website creation service Webs.com is launching an all-new version of its flagship product today with the introduction of the completely revamped SiteBuilder3. The new website designing tool now includes a number of new features allowing for improved drag-and-drop WYSIWYG (i.e., “what you see is what you get”) editing, plus...
Webs.com Revamps Its DIY Site Creation Tools, Ditches Banner Ads For Free Users
Livestream bets big on free video broadcasting without ads, plus a new iPhone app
× Just a test of the new info bar. What do you think?