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Procter & Gamble's Plan To Cut $10 Billion And 5,700 Jobs In The Next 5 Years—Here's Today's Ad Brief

www.businessinsider.com
P&G CEO Bob McDonald has announced that the agency will cut $10 billion over the next five years by shifting their assets into digital marketing, cutting about 5,700 jobs, and doing more multibrand promotions, Ad Age reports. DractFCB's Mark Pacchini has retired after 32 years with the company. PepsiCo will...
Procter & Gamble's Plan To Cut $10 Billion And 5,700 Jobs In The Next 5 Years—Here's Today's Ad Brief
WPP's Rob Norman Admits Online Ad Prices Are Often 'Not Disclosed' To Clients [THE BRIEF]

Nissan's Awesome iPad Ad Shows Off A Surprising New Feature

www.businessinsider.com
Nissan created a unique self-healing paint that aims to make cars absolutely unscratchable. To convey how cool the technology is, the car company joined up with TBWA/G1 Paris, OMD Europe, and Dan Paris, to create a surprising iPad ad that teaches unsuspecting consumers how cool and unexpected the feature is....
Nissan's Awesome iPad Ad Shows Off A Surprising New Feature

Report Says Twitter Might Announce Its Advertising API Today [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: Sources told Mashable that today might be the day that Twitter announces its advertising API, which would give advertisers the opportunity to created sophisticated campaigns on the site like they've been doing on Facebook. Although, according to Mashable's sources, if Twitter's partners...
Report Says Twitter Might Announce Its Advertising API Today [THE BRIEF]
This App Shows Which Countries You'd Be Arrested And Tortured In, Based On Your Facebook Page (FB)
Meet Facebook's Stealth Marketing Platform, "Publishing Garage"
We've Identified By Name All The Robots In The New GE Ad
Share your drinking habits with a Guinness-activated QR cup

AT&T rethinks everything in new BBDO ads

adweek.blogs.com
AT&T rethinks everything in new BBDO ads

Facebook Has Some Really Obvious Advice For Silly Advertisers—Here's Today's Ad Brief

www.businessinsider.com
Facebook has analyzed 23 different brand pages, some work and others don't, and has doled out some pretty rudimentary advice to advertisers: “When pages post about topics related to brands, they increase engagement.” So talk about what your brand does or why it's the bee's knees instead of just posting something like,...
Facebook Has Some Really Obvious Advice For Silly Advertisers—Here's Today's Ad Brief

How to move Skittles with your mind over the Internet

thenextweb.com
If a company could give telekinetic powers to everyone and allow them to move one type of object with their mind, what would it be? A Car? A Plane? Each Other? Nah, apparently it would be a Skittle. Skittles’ parent company Wrigley recently hired marketing agency Clemenger BBDO to create...
How to move Skittles with your mind over the Internet

21st Century Insurance Hands Media Account to Mindshare

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NEW YORK (AdAge.com) -- Auto insurer 21st Century Insurance and Financial Services has shifted its estimated $50 million U.S. media planning and buying account to WPP's Mindshare without a review. The account was previously run by Omnicom Group's Omnicom Media Group....
21st Century Insurance Hands Media Account to Mindshare

BlackBerry Is Running Its First-Ever Super Bowl Ad (RIMM)

www.businessinsider.com
As a part of its quest for a 2013 turnaround, BlackBerry just announced that it will be airing its first-ever Super Bowl ad. Considering that Samsung -- which actually ran a Blackberry bashing spot during the NFC championship game last week -- already announced a Super Bowl ad, we can't...
BlackBerry Is Running Its First-Ever Super Bowl Ad (RIMM)

Lowe's Uses Vine For Simple Lifehacks And It's Absolutely Brilliant

www.businessinsider.com
Lowe's released eight amazingly simple Vine videos of cool home improvement tips and lifehacks. The short videos strike a perfect balance between brand promotion and consumer usefulness. Vine is a six-second-video-sharing app owned by Twitter. The Lowe's campaign, dubbed #lowesfixinsix, is one of the best uses of the social medium as a...
Lowe's Uses Vine For Simple Lifehacks And It's Absolutely Brilliant

ImageBrief, A Crowdsourcing System For Stock Photos, Closes $700,000 Round

techcrunch.com
ImageBrief, a request-based stock photo marketplace that aims to give Getty a run for its money, has raised a $700,000 round from Square Peg’s Paul Bassat and Justin Liberman as well as other Australian investors. The company, originally based down under, has thus far raised $2.2 million. Imagebrief uses a...
ImageBrief, A Crowdsourcing System For Stock Photos, Closes $700,000 Round

What Is Conde Nast Doing Making Kenneth Cole's YouTube Ads?

adage.com
NEW YORK (AdAge.com) -- Could the day soon arrive when a marketer will consider NBC Universal, Meredith Corp. or Conde Nast alongside BBDO, Wieden & Kennedy or JWT when it comes to choosing someone to craft the right commercial?...
What Is Conde Nast Doing Making Kenneth Cole's YouTube Ads?
Facebook Invited Almost Everyone To Its Ad Exchange BUT Google [THE BRIEF]
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