book marketing

book marketing

Booting Up: Nevada Legalizes Online Gambling, Is New Jersey Next?

betabeat.com
(Photo: NJ Governor’s Office/Tim Larsen) Twitter, Tumblr and Pinterest were hacked this week, after a security breach at customer-service provider Zendesk allowed a hacker to access user email addresses at the three social media companies. [Wired] Facebook COO Sheryl Sandberg’s book marketing plans include “Lean in Circles,” in which women...
Booting Up: Nevada Legalizes Online Gambling, Is New Jersey Next?

Study: As E-Readers Increase, So Does Resistance

paidcontent.org
E-reader usage is growing beyond a group of early adopters, but new stats suggest that consumers are also increasingly resistant to buying an e-reader. A study presented by book marketing firm Verso Advertising at Digital Book World last week finds that 15.8 percent of book buyers already own an...
Study: As E-Readers Increase, So Does Resistance

Why Some Book Buyers Are Increasingly Resistant To E-Readers

paidcontent.org
Book marketing firm Verso Advertising recently found that over half of book buyers say they are “not at all likely” to purchase an e-reader in the next 12 months—up from 40 percent in 2009. Why? I asked Verso’s Jack McKeown and Denise Berthiaume why they think avid book buyers—those...
Why Some Book Buyers Are Increasingly Resistant To E-Readers
The Great Pinterestification: How Pinterest's Design Legacy Might Trump the Company Itself

Joe Simpson dumps 'bullying' publisher over ebook royalties

www.guardian.co.uk
Mountaineer sets up his own digital publisher after refusing to accept 25% offer from Random HouseMountaineer Joe Simpson, author of a bestselling memoir about his miraculous survival in the Peruvian Andes, Touching the Void, has dumped his "bullying" publisher Random House after failing to reach agreement with them over over...
Joe Simpson dumps 'bullying' publisher over ebook royalties

GeekWire Podcast: Can Facebook really challenge Google in search?

www.geekwire.com
It was a busy week in the world of Internet search, thanks in large part to Facebook, and we’re pleased to be joined on the GeekWire radio show and podcast by industry veteran Vanessa Fox to help sort it all out. Vanessa created Google Webmaster Central during her tenure...
GeekWire Podcast: Can Facebook really challenge Google in search?
Startup Togather thinks crowdsourcing is key to profitable author book tours
× Just a test of the new info bar. What do you think?