boomers

boomers

All Eyes Turn To Boomers And How They Use The Internet

www.readwriteweb.com
If your image of a computer geek is a scruffy, awkward kid in T-shirt and jeans, you may want to think again. The biggest technology adopters may well be the affluent over-50 powerhouse known as the Baby Boomer. The Economic Juggernaut Eighty million Boomers live, work and spend in the...
All Eyes Turn To Boomers And How They Use The Internet

The State Of The Tablet Computer, As Apple Announces Its Latest (AAPL)

www.businessinsider.com
Apple will reveal the latest version of its iPad later today. Stick with us for coverage. In the meantime, a site called Factbrowser gathered the following stats to show just how widely these gadgets have been adopted.  Tablet Market Structure and Forecast (Tablets + Market Structure tags on Factbrowser) Tablets took less...
The State Of The Tablet Computer, As Apple Announces Its Latest (AAPL)

21st Century Insurance Hands Media Account to Mindshare

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NEW YORK (AdAge.com) -- Auto insurer 21st Century Insurance and Financial Services has shifted its estimated $50 million U.S. media planning and buying account to WPP's Mindshare without a review. The account was previously run by Omnicom Group's Omnicom Media Group....
21st Century Insurance Hands Media Account to Mindshare

Facebook: Your New Online Bank?

www.businessinsider.com
America's favorite social network may soon double as an online bank.   The company is reportedly building an app with Australia's Commonwealth Bank that will allow customers to make payments to third parties and Facebook friends through the network, reports CNN. The bank will secure transactions using its own authentication...
Facebook: Your New Online Bank?

Social Media Differences Among Teens, Boomers and Moms: New Study Findings

www.socialmediaexaminer.com
Social Media Differences Among Teens, Boomers and Moms: New Study Findings

Are You "Always Addressable"?

allthingsd.com
A recently completed study from Forrester Research says a lot about the persistence of your online habits. Senior Analyst Melissa Parrish describes the “Always Addressable Customer” as someone who “owns and uses at least 3 connected devices, goes online multiple times per day, and goes online from at least 3...
Are You "Always Addressable"?

Bong Hits for Boomers: Marijuana Smoking on Rise for Seniors - http://www.cbsnews.com/blogs/2010/02/22/crimesider/entry6231423.shtml

www.cbsnews.com
Bong Hits for Boomers: Marijuana Smoking on Rise for Seniors - http://www.cbsnews.com/blogs/2010/02/22/crimesider/entry6231423.shtml

5 Hiring Tips for Startups

www.readwriteweb.com
From knowing who to hire next, to ethical and legal concerns, to how to interview the best candidates, to how to evaluate them once they're hired - startups have their work cut out for them when it comes to hiring. If you can afford to hire a trained professional, someone...
5 Hiring Tips for Startups

The Only Apps You Need To Save Cash At The Drugstore

www.businessinsider.com
Drug prices are so high that some boomers are splitting pills and canceling doctor's visits just to cut costs. But before you start cutting corners–and putting your health at risk–we decided to track down some of the best apps out there to help you save at the drugstore.  OTCPlus: Over-the-Counter...
The Only Apps You Need To Save Cash At The Drugstore
Who Are The Savviest Mobile Users? Generation Y

Boomers Slowly Joining the Mobile Web

www.readwriteweb.com
Boomers Slowly Joining the Mobile Web

One Theory For Those Awful Apple Ads: It's Now A Brand That Appeals To Old People (AAPL)

www.businessinsider.com
Apple suffered a rare marketing miss during the Olympics when it aired a series of Mac commercials that were quickly criticized for being bland and making Apple customers look inept. Now, one new marketing report suggests that Apple may have aired the commercials in an attempt to appeal to...
One Theory For Those Awful Apple Ads: It's Now A Brand That Appeals To Old People (AAPL)

How A Company Targeting Grandparents Became The Most Popular Thing On Facebook You've Never Heard Of

www.businessinsider.com
When you think of the brands that dominate on Facebook, companies like Coca-Cola, Red Bull, and Disney spring to mind. Grandparents.com, not so much. But according to Track Social, Grandparents.com was actually the 8th most shared brand on Facebook in the last month and a half -- beating out BMW...
How A Company Targeting Grandparents Became The Most Popular Thing On Facebook You've Never Heard Of
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