brand awareness

brand awareness

Social media might drive brand awareness, but search still drives the sales

HTC reaffirms its commitment to Beats Audio, says media speculation is “categorically inaccurate”

thenextweb.com
HTC has moved quickly to rubbish claims that the company is dissatisfied with its partnership with Beats Audio, today confirming that it is committed to developing its brand with the audio-centric company. The company recently appointed Chia-Lin Chang as its new Chief Financial Officer, replacing Winston Yung, who transitioned to a corporate...
HTC reaffirms its commitment to Beats Audio, says media speculation is “categorically inaccurate”

Daily Deals Site Juhuasuan Launches In Hong Kong And Taiwan

thenextweb.com
Juhuasuan, a daily deals site run under the Taobabo brand by the Alibaba Group, China’s leading ecommerce company, has expanded today to include customers based in Hong Kong and Taiwan. The wider launch, spotted by Tech In Asia, is being operated through a new website (hk.ju.taobao.com) and will offer timely deals...
Daily Deals Site Juhuasuan Launches In Hong Kong And Taiwan

Office Depot prepares for holiday season, adding PayPal support to its website

thenextweb.com
One of the largest retailers of office products, Office Depot, is offering its customers the option to pay with PayPal on its website. Gearing up for the busy holiday season, Office Depot has added PayPal support to its website to provide shoppers “with a quick, and secure option to pay...
Office Depot prepares for holiday season, adding PayPal support to its website

HTC sees $2.397 billion revenue in Q3, only just meeting forecasts

thenextweb.com
Taiwanese mobile phone maker HTC this morning released (PDF) its final results for the third quarter of this year, reporting revenue of $2.397 billion (NT$70.2 billion) for the three month period. Net income after tax was just $133 million (NT$3.9 billion). Revenue is down from a little over $3 billion...
HTC sees $2.397 billion revenue in Q3, only just meeting forecasts

Netvibes Reaches Profitability

blog.netvibes.com
At Netvibes, we’ve always taken a different approach to the way we look at our products and business model. We’ve rejected common notions, like you can’t satisfy both consumers and businesses. That you need to stamp your logo on every page to build brand awareness. That the only startup model...
Netvibes Reaches Profitability

BII MOBILE INSIGHTS: Mobile App Sales To Exceed $30B This Year

www.businessinsider.com
Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. Mobile App Sales To Exceed $30 Billion This Year (Android Authority)It's hard to deny the major impact of smartphones and tablets, especially when it comes to mobile...
BII MOBILE INSIGHTS: Mobile App Sales To Exceed $30B This Year

HTC in a Long, Dark Tunnel With a Small Flashlight

allthingsd.com
For HTC’s leadership, the excuses for the company’s current predicament are many and varied. At various times over the past year, they’ve volunteered that HTC “lacks … strategic direction or sense of urgency“; conceded that it “hasn’t done enough on the marketing front“; complained that “competitors .. leverage their scale,...
HTC in a Long, Dark Tunnel With a Small Flashlight

Microsoft to hire graffiti artists for digital Windows 8 ads

thenextweb.com
Hey, it’s Friday. Here’s whats up: Microsoft, perhaps looking for a bit of spice in its advertising curry, intends to hire graffiti artists to create digital ads for its forthcoming Windows 8 operating system. The following quote from Microsoft, via Mary Jo Foley over at ZDNet, lays bare the strategy: With the...
Microsoft to hire graffiti artists for digital Windows 8 ads

How to make a charity campaign video that will appeal to the public at large

www.guardian.co.uk
Five ways to successfully raise brand awareness for your charity by making and promoting a video - and getting it to go viralHave you heard of the Harlem Shake? Last week, neither had we.It begins with one person, usually wearing head gear, dancing alone to the song Harlem Shake by...
How to make a charity campaign video that will appeal to the public at large

HTC booked $3b in revenue in Q2 but expects a huge drop - of up to 22 percent - in Q3

thenextweb.com
Taiwanese mobile phone maker HTC this morning released (PDF) its final results for the second quarter of this year, reporting revenue of a little over $3 billion (NT$91.04 billion) for the three-month period. Net income after tax was a mere $247 million (NT$7.40 billion). Here’s the worst part: HTC also...
HTC booked $3b in revenue in Q2 but expects a huge drop - of up to 22 percent - in Q3

HTC Cuts Back Beats Investment

allthingsd.com
A year after putting $300 million into audio company Beats Electronics, best known for its high-end headphones, HTC has had a change of heart. The smartphone-maker has repurchased half its stake in Beats for $150 million, but will still own 25 percent of the company. An HTC press release asserts...
HTC Cuts Back Beats Investment

Startup Strategy Roundtable: Don't Waste Precious Years Of Your Life

www.readwriteweb.com
Today quite a variety of entrepreneurs presented their business ideas at my Online Strategy Roundtables. Several times I brought up how precious our time is and we need to treat it as such. So many people become enamored with technology and the building of the product before they ever think...
Startup Strategy Roundtable: Don't Waste Precious Years Of Your Life
How Qualtrics turned students into evangelists in the corporate world

Digital: The new reality

thenextweb.com
This is a guest post by Harald Timmer, Senior Executive at Accenture Netherlands. We are organizing our TNW CxO Summit, a four-hour conference aimed at senior executives, leading thinkers, creators and founders from the worlds of Internet, mobile, technology, media, finance and entertainment, in cooperation with Accenture. The Next Web...
Digital: The new reality

5 Ways to Weave LinkedIn Into Your Marketing Mix

www.toprankblog.com
From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness. LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded...
5 Ways to Weave LinkedIn Into Your Marketing Mix
Google launches clever Google Ads campaign with animated commercials in Brazil (Videos)

OneSpot raises $1.5 million to redefine Web banner advertising using rich-media and social

thenextweb.com
The world of advertising is constantly searching for new ways to reach consumers. One of the well-used mediums has been banner advertising — you know, those things that pop up every once in a while that people often ignore? Some have called them the “brand awareness Black Hole” and advertisers...
OneSpot raises $1.5 million to redefine Web banner advertising using rich-media and social

One iota introduces self-service daily deals for Facebook pages

thenextweb.com
Social and mobile retail technology company One iota has launched a Facebook platform for its Groupon alternative, DealsJoy. DealsJoy is a free platform that enables businesses to cash in on the trend for special offers and daily deals. It’s a self-service product that retailers can now embed into their Facebook...
One iota introduces self-service daily deals for Facebook pages
Tablets to overtake laptops in 2013

Y Combinator Alum DoubleRecall Nabs $1.6 Million To Give Brands An Alternative To Paywalls

techcrunch.com
Back in August, Y Combinator held its summer session demo day, introducing the world to 60 new companies in one of its strongest batches to date. One of these companies, DoubleRecall launched as a platform that enables companies to roll out digital campaigns that actually succeed in prompting users “to...
Y Combinator Alum DoubleRecall Nabs $1.6 Million To Give Brands An Alternative To Paywalls

Netflix Sees Overseas Losses Doubling To $118 Million This Quarter

paidcontent.org
Netflix (NSDQ: NFLX) expects overseas losses to double in just three months, as it spends more and more on vital local video content and marketing. In Q4, its overseas costs doubled to $89 million, while revenue rose by a third to $29 million. International loss came in better than...
Netflix Sees Overseas Losses Doubling To $118 Million This Quarter

For HTC, Beats-deal was missing a beat

gigaom.com
Beats Electronics, which sold half the company to Taiwanese smartphone maker HTC Corp., for $300 million in August 2011, says it is buying back 25 percent of itself for roughly $150 million, and thus taking majority control of the company. Beats is a headphone and accessory company started by hip-hop impresario Jimmy Iovine...
For HTC, Beats-deal was missing a beat

Nothing wrong with a little media chaos -- Clear Channel CEO

paidcontent.org
The key to media investing is driving towards what consumers are crazy about, according to MTV founder and Clear Channel CEO, Bob Pittman. “If consumers love something, we’ll figure out a way to scale and monetize it. If not, it’s a house of cards,” said Pittman, who has invested in successful...
Nothing wrong with a little media chaos -- Clear Channel CEO

Pinterest launches on Barnes & Noble's Nook tablets alongside an overhauled Facebook app

thenextweb.com
Barnes & Noble announced today that Pinterest has launched a dedicated app for many of its Nook tablets, and will come preloaded alongside an overhauled Facebook app for new devices starting today. The Pinterest app is available from the Nook store immediately and should give tablet owners all of the...
Pinterest launches on Barnes & Noble's Nook tablets alongside an overhauled Facebook app
The beginner's guide to YouTube Analytics

Roku Nabs $45 Million From News Corp., BSkyB in Strategic Investment

allthingsd.com
Roku, the maker of a nifty device that plays a variety of content over televisions, is getting $45 million in a new round of investment from News Corp. and British Sky Broadcasting. Current investors Menlo Ventures and Globespan Capital Partners will also be part of the new funding. Here’s the...
Roku Nabs $45 Million From News Corp., BSkyB in Strategic Investment

Twitter plucks ad man from Google to be research director

paidcontent.org
In a sign of Twitter’s ever-growing advertising ambitions, the company has hired Jeffrey Graham, a Googler and former New York Times executive, to run its ad research operations. AdAge reported the news Friday morning. Twitter’s head of revenue, Adam Bain, announced it in a tweet: Proud and excited to welcome...
Twitter plucks ad man from Google to be research director

Facebook partnership with Datalogix helps measure offline impact of online ads

www.insidefacebook.com
Facebook has been working with Datalogix, which connects digital media and offline purchasing data, to help advertisers understand how their spends on Facebook affect in-store sales, the Financial Times reports. After measuring 45 campaigns, the companies found that in 70 percent of cases, every $1 spent on Facebook led to an additional...
Facebook partnership with Datalogix helps measure offline impact of online ads

Google uses humor to promote Google Ads in Brazil with new animated campaign

thenextweb.com
Google has launched a funny campaign to promote its Google Ads products in Brazil, the Brazilian blog Brainstorm9 reports. Co-created by the agencies Pepper Melon and Ño Empire, it consists of 5 commercials that feature animated characters struggling with the demands of online advertising. While the ads are in Brazilian Portuguese with English subtitles,...
Google uses humor to promote Google Ads in Brazil with new animated campaign
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