brand awareness
Social Marketing Platform Extole Raises $10 Million
techcrunch.com
Extole, a startup which offers a suite of social media marketing has raised $10 million in Series C round funding, led by Shasta Ventures with participation from existing investors Norwest Venture Partners, Redpoint Ventures, and Trident Capital. This brings the company’s total financing to $22 million. Extole’s technology makes it...
Thismoment Acquires Position2, Becomes Full Service Promotion Engine
techcrunch.com
You’d be excused for not paying much attention to Thismoment or Position2. They do the dirty work a lot of entrepreneurs don’t want to do, namely run marketing promotions and, in their wake, figuring out how many people actually paid attention to those things. In a world of “organic eyeballs”...
HTC reaffirms its commitment to Beats Audio, says media speculation is “categorically inaccurate”
thenextweb.com
HTC has moved quickly to rubbish claims that the company is dissatisfied with its partnership with Beats Audio, today confirming that it is committed to developing its brand with the audio-centric company. The company recently appointed Chia-Lin Chang as its new Chief Financial Officer, replacing Winston Yung, who transitioned to a corporate...
LinkedIn Is Barely Profitable Because It Hired 531 Sales And Marketing Execs Last Year (LNKD)
www.businessinsider.com
LinkedIn may have more than doubled revenue last year to $522 million but it actually rendered itself less profitable by nearly tripling its sales and marketing costs.It earned net income of just $26 million. The company could have been a lot more profitable if it hadn't increased its sales...
Science Acquires Indian Startup Pinpuff to Measure and Monetize Influence On Pinterest
pandodaily.com
For the last six months, Los Angeles-based technology studio Science has been launching one ecommerce business after another, capitalizing on social media and performance marketing savvy to quickly build brand awareness. Today Science is departing from this model of company building to announce its first acquisition. The pseudo-incubator has acquired...
One iota introduces self-service daily deals for Facebook pages
thenextweb.com
Social and mobile retail technology company One iota has launched a Facebook platform for its Groupon alternative, DealsJoy. DealsJoy is a free platform that enables businesses to cash in on the trend for special offers and daily deals. It’s a self-service product that retailers can now embed into their Facebook...
Y Combinator Alum DoubleRecall Nabs $1.6 Million To Give Brands An Alternative To Paywalls
techcrunch.com
Back in August, Y Combinator held its summer session demo day, introducing the world to 60 new companies in one of its strongest batches to date. One of these companies, DoubleRecall launched as a platform that enables companies to roll out digital campaigns that actually succeed in prompting users “to...
VIP Wordpress Users Just Got Some Cool New Tools To Play With
www.businessinsider.com
WordPress is now partnering with Uppsite along with eight other services that will enhance the content publishing experience of large-scale sites in WordPress.com’s VIP SaaS Hosting program. These VIP clients include top media companies, sports leagues and Fortune 500 companies, which in total generate one billion page views each month. The...
RIM takes shots at Apple and iPhone owners with new campaign
www.bgr.com
Despite its new CEO promising a renewed focus on marketing, Research In Motion hasn’t been known for effective campaigns of late. The company launched a sizable advertising blitz earlier this year that focused on its new BlackBerry Bold smartphones, but the commercials had no apparent impact on smartphone sales...
Klout: We’ve Delivered 700K Perks Across 350 Campaigns
techcrunch.com
Do Klout Perks — where brands can offer special goods and services to users with the right Klout scores — work? Well, Klout is releasing some numbers suggesting that the program has considerable momentum. The company says it has been about two years since it launched the Klout Perks program...
A fast, accurate, and affordable way to do online market research
googlesmb.blogspot.com
From international brands to local food trucks, every business wants to make important decisions with their customers’ feedback in mind. Which version of your new logo will people like better? How much interest do dog owners have in organic dog food? Is your brand awareness growing over time? We now...
Red Green Show Thrives Thanks To The Internet And A Whole Lot Of Duct Tape
www.techdirt.com
This one is a tad old, but it is certainly worth sharing. A while back, Chuck Norris' Enemy (deceased) sent in this great interview with Steve Smith, the creative mind and star of the Red Green Show. This show, for those who are not familiar with it, is the amalgamation...
Social Ads Spend To Reach $10B Soon, But Perhaps Skirting Facebook
www.fastcompany.com
News updates all day from your Fast Company editors.A new survey from BIA/Kelsey has looked at the trends in advertising on social media and concluded that by 2016 it'll be a market topping $10 billion per annum, mainly as display ads. For context, some $3.8 billion was spent on these...
Siri-ing John Malkovich
techcrunch.com
Apple is continuing its “famous person uses Siri” commercials by bringing in famous person John Malkovich to add a soupçon of Old World weltschmerz and philosophizing to what is, in short, a way to schedule a wake-up call without unlocking your phone. The commercials feature Malkovich in what appears...
Microsoft Will Try To Solve Social Media Hurdles For Advertisers
www.readwriteweb.com
Microsoft used Social Media Week to launch a new advertising platform aimed at incorporating user reviews and comments into social media sites. The company said People Powered Stories will be the first of several social advertising products Microsoft plans to launch in the coming months. The product's release comes at...
Gold below the fold: new metrics promise end of unseen ads
paidcontent.org
According to estimates, 30 percent of online ads are seen by no one at all. This happens when ads are stuffed on part of a Web page that no one sees or when an ad doesn’t finish loading until after a reader has scrolled past it. In either case, the...
LG: LTE, 3D, HD and quad-core chips will restore our phone brand
gigaom.com
“I think LTE, high-definition and quad-core will be the key words this year. With fine-tuned technology and strategies, LG will recover our once-lost brand awareness,’’ That’s the plan for 2012, according to Park Jong-seok, head of LG’s handset division, in a comment to The Korea Times. Park said the company...
Facebook-ComScore paper pumps value of social marketing
news.cnet.com
As it is being scrutinized in the markets, Facebook publishes a second white paper on the subject saying brand awareness is alive and well on its network. [Read more]...
Buuteeq checks in with $2 million in funding to expand hotel marketing platform
www.geekwire.com
Buuteeq has reeled in an addition $2 million in capital from a long list of angel investors in Seattle and Silicon Valley, money that the fast-growing Seattle company will use as a cushion as it strives to become cash flow positive this year. Buuteeq now powers the Web sites for...
Online ad player Rocket Fuel gains $50M funding boost
venturebeat.com
Rocket Fuel, a four-year-old ad technology firm out of Redwood Shores, Calif., today announced $50 million in additional funding, along with a larger pool of financial players. The company has now pulled in $76 million in total funding. The company uses what it terms “artificial intelligence advertising,” to buy advertising for marketers,...
Windows Phone Overtakes Symbian in U.K. … With 2.5 Percent Share
allthingsd.com
Nokia’s Windows Phone effort is begining to gain traction in Europe, particularly in the U.K. There, Nokia Windows Phone-based handsets have begun to outsell handsets running the company’s old mobile OS, Symbian. Research outfit Kantar Worldpanel ComTech reports that Windows Phone has captured about 2.5 percent of the U.K. mobile...
China's Huawei eyes bigger share of server market with new Tecal V2 products
www.computerworld.com
China's Huawei Technologies, best known as a telecommunication equipment supplier, is making a greater push into the server market as the company faces the challenge of boosting its brand awareness among enterprise customers....
DailyDirt: Facebook Facebook Facebook...
www.techdirt.com
There's a big IPO coming up that should create a few more Silicon Valley billionaires. Back when Google went public, there were lots of folks joking about how business models were all going to based on advertising. Just add ads, and your last step would most definitely be "profit." That...
Social media agency Banyan Branch launches media buying group, hires advertising vets
www.geekwire.com
We wondered why the social media agency Banyan Branch raised a $1.7 million round of venture capital financing last fall. Now, here might be part of the reason. The Seattle company today launched a media buying practice, a new unit that’s designed to help customers address the ever-changing dynamics of...
No Corporate Website? You Don't Need One. Welcome to the Post-Web era.
www.readwriteweb.com
For those of you who have procrastinated about getting your corporate website together, I have some good news for you: you can pat yourselves on the back because you have just saved a bunch of money. For many smaller businesses, you don't really one anymore. Welcome to the post-Web era....
CSGT: The Holy Grail of content marketing?
thenextweb.com
Late last year, marketing strategist David Meerman Scott released an absolute must-read book titled Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage. In this e-book, David outlines a brilliant new PR strategy that involves taking advantage of happening news items, be...
10 Israeli Startups You’ve Never Heard Of And Are On To Something Big
www.businessinsider.com
This is a guest post from Hillel Fuld, who is head of Marketing at inneractive. In addition to his marketing activities with inneractive, Hillel works with Appboy, a leading mobile discovery engine on their dynamic web content and brand awareness. You can find Hillel on Twitter here and on Google+ here. While...
Quietly Brilliant? HTC Sure Made Some Noise At MWC
techcrunch.com
Wow. We expected a lot of news out of Mobile World Congress but who knew HTC would have so. freaking. much. I was having trouble keeping track of it myself, so for the good of the both of us, I thought it might be fitting to bundle all this news...
How To Make Your App Stand Out In An Overcrowded Marketplace
thenextweb.com
The iTunes App Store created a fantastic channel for app developers to distribute and sell their apps, but with over a million iPhone, Android and iPad apps on the market and thousands coming onto the market every day, being in the app store alone is no longer a good enough...
Huawei looks to build Windows Phone 8 handset, Windows 8 tablet
www.bgr.com
Microsoft’s Windows Phone 8 has both consumers and vendors excited. The software giant’s upcoming operating system that will blend mobile and desktop computing together also looks to bring new partners into the Redmond-based company’s ecosystem. Huawei on Thursday announced that it has partnered with Microsoft to offer a Window Phone...
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