brand awareness

brand awareness

Social Marketing Platform Extole Raises $10 Million

techcrunch.com
Extole, a startup which offers a suite of social media marketing has raised $10 million in Series C round funding, led by Shasta Ventures with participation from existing investors Norwest Venture Partners, Redpoint Ventures, and Trident Capital. This brings the company’s total financing to $22 million. Extole’s technology makes it...
Social Marketing Platform Extole Raises $10 Million

Thismoment Acquires Position2, Becomes Full Service Promotion Engine

techcrunch.com
You’d be excused for not paying much attention to Thismoment or Position2. They do the dirty work a lot of entrepreneurs don’t want to do, namely run marketing promotions and, in their wake, figuring out how many people actually paid attention to those things. In a world of “organic eyeballs”...
Thismoment Acquires Position2, Becomes Full Service Promotion Engine

HTC reaffirms its commitment to Beats Audio, says media speculation is “categorically inaccurate”

thenextweb.com
HTC has moved quickly to rubbish claims that the company is dissatisfied with its partnership with Beats Audio, today confirming that it is committed to developing its brand with the audio-centric company. The company recently appointed Chia-Lin Chang as its new Chief Financial Officer, replacing Winston Yung, who transitioned to a corporate...
HTC reaffirms its commitment to Beats Audio, says media speculation is “categorically inaccurate”

LinkedIn Is Barely Profitable Because It Hired 531 Sales And Marketing Execs Last Year (LNKD)

www.businessinsider.com
LinkedIn may have more than doubled revenue last year to $522 million but it actually rendered itself less profitable by nearly tripling its sales and marketing costs.It earned net income of just $26 million. The company could have been a lot more profitable if it hadn't increased its sales...
LinkedIn Is Barely Profitable Because It Hired 531 Sales And Marketing Execs Last Year (LNKD)

Science Acquires Indian Startup Pinpuff to Measure and Monetize Influence On Pinterest

pandodaily.com
For the last six months, Los Angeles-based technology studio Science has been launching one ecommerce business after another, capitalizing on social media and performance marketing savvy to quickly build brand awareness. Today Science is departing from this model of company building to announce its first acquisition. The pseudo-incubator has acquired...
Science Acquires Indian Startup Pinpuff to Measure and Monetize Influence On Pinterest

One iota introduces self-service daily deals for Facebook pages

thenextweb.com
Social and mobile retail technology company One iota has launched a Facebook platform for its Groupon alternative, DealsJoy. DealsJoy is a free platform that enables businesses to cash in on the trend for special offers and daily deals. It’s a self-service product that retailers can now embed into their Facebook...
One iota introduces self-service daily deals for Facebook pages

Y Combinator Alum DoubleRecall Nabs $1.6 Million To Give Brands An Alternative To Paywalls

techcrunch.com
Back in August, Y Combinator held its summer session demo day, introducing the world to 60 new companies in one of its strongest batches to date. One of these companies, DoubleRecall launched as a platform that enables companies to roll out digital campaigns that actually succeed in prompting users “to...
Y Combinator Alum DoubleRecall Nabs $1.6 Million To Give Brands An Alternative To Paywalls

VIP Wordpress Users Just Got Some Cool New Tools To Play With

www.businessinsider.com
WordPress is now partnering with Uppsite along with eight other services that will enhance the content publishing experience of large-scale sites in WordPress.com’s VIP SaaS Hosting program. These VIP clients include top media companies, sports leagues and Fortune 500 companies, which in total generate one billion page views each month. The...
VIP Wordpress Users Just Got Some Cool New Tools To Play With
RIM takes shots at Apple and iPhone owners with new campaign
Klout: We’ve Delivered 700K Perks Across 350 Campaigns

A fast, accurate, and affordable way to do online market research

googlesmb.blogspot.com
From international brands to local food trucks, every business wants to make important decisions with their customers’ feedback in mind. Which version of your new logo will people like better? How much interest do dog owners have in organic dog food? Is your brand awareness growing over time? We now...
A fast, accurate, and affordable way to do online market research

Red Green Show Thrives Thanks To The Internet And A Whole Lot Of Duct Tape

www.techdirt.com
This one is a tad old, but it is certainly worth sharing. A while back, Chuck Norris' Enemy (deceased) sent in this great interview with Steve Smith, the creative mind and star of the Red Green Show. This show, for those who are not familiar with it, is the amalgamation...
Red Green Show Thrives Thanks To The Internet And A Whole Lot Of Duct Tape

Social Ads Spend To Reach $10B Soon, But Perhaps Skirting Facebook

www.fastcompany.com
News updates all day from your Fast Company editors.A new survey from BIA/Kelsey has looked at the trends in advertising on social media and concluded that by 2016 it'll be a market topping $10 billion per annum, mainly as display ads. For context, some $3.8 billion was spent on these...
Social Ads Spend To Reach $10B Soon, But Perhaps Skirting Facebook
Siri-ing John Malkovich

Microsoft Will Try To Solve Social Media Hurdles For Advertisers

www.readwriteweb.com
Microsoft used Social Media Week to launch a new advertising platform aimed at incorporating user reviews and comments into social media sites. The company said People Powered Stories will be the first of several social advertising products Microsoft plans to launch in the coming months. The product's release comes at...
Microsoft Will Try To Solve Social Media Hurdles For Advertisers
Gold below the fold: new metrics promise end of unseen ads

LG: LTE, 3D, HD and quad-core chips will restore our phone brand

gigaom.com
“I think LTE, high-definition and quad-core will be the key words this year. With fine-tuned technology and strategies, LG will recover our once-lost brand awareness,’’ That’s the plan for 2012, according to Park Jong-seok, head of LG’s handset division, in a comment to The Korea Times. Park said the company...
LG: LTE, 3D, HD and quad-core chips will restore our phone brand

Facebook-ComScore paper pumps value of social marketing

news.cnet.com
As it is being scrutinized in the markets, Facebook publishes a second white paper on the subject saying brand awareness is alive and well on its network. [Read more]...
Facebook-ComScore paper pumps value of social marketing

Buuteeq checks in with $2 million in funding to expand hotel marketing platform

www.geekwire.com
Buuteeq has reeled in an addition $2 million in capital from a long list of angel investors in Seattle and Silicon Valley, money that the fast-growing Seattle company will use as a cushion as it strives to become cash flow positive this year. Buuteeq now powers the Web sites for...
Buuteeq checks in with $2 million in funding to expand hotel marketing platform
Online ad player Rocket Fuel gains $50M funding boost

Windows Phone Overtakes Symbian in U.K. … With 2.5 Percent Share

allthingsd.com
Nokia’s Windows Phone effort is begining to gain traction in Europe, particularly in the U.K. There, Nokia Windows Phone-based handsets have begun to outsell handsets running the company’s old mobile OS, Symbian. Research outfit Kantar Worldpanel ComTech reports that Windows Phone has captured about 2.5 percent of the U.K. mobile...
Windows Phone Overtakes Symbian in U.K. … With 2.5 Percent Share

China's Huawei eyes bigger share of server market with new Tecal V2 products

www.computerworld.com
China's Huawei Technologies, best known as a telecommunication equipment supplier, is making a greater push into the server market as the company faces the challenge of boosting its brand awareness among enterprise customers....
China's Huawei eyes bigger share of server market with new Tecal V2 products

DailyDirt: Facebook Facebook Facebook...

www.techdirt.com
There's a big IPO coming up that should create a few more Silicon Valley billionaires. Back when Google went public, there were lots of folks joking about how business models were all going to based on advertising. Just add ads, and your last step would most definitely be "profit." That...
DailyDirt: Facebook Facebook Facebook...

Social media agency Banyan Branch launches media buying group, hires advertising vets

www.geekwire.com
We wondered why the social media agency Banyan Branch raised a $1.7 million round of venture capital financing last fall. Now, here might be part of the reason. The Seattle company today launched a media buying practice, a new unit that’s designed to help customers address the ever-changing dynamics of...
Social media agency Banyan Branch launches media buying group, hires advertising vets

No Corporate Website? You Don't Need One. Welcome to the Post-Web era.

www.readwriteweb.com
For those of you who have procrastinated about getting your corporate website together, I have some good news for you: you can pat yourselves on the back because you have just saved a bunch of money. For many smaller businesses, you don't really one anymore. Welcome to the post-Web era....
No Corporate Website? You Don't Need One. Welcome to the Post-Web era.

CSGT: The Holy Grail of content marketing?

thenextweb.com
Late last year, marketing strategist David Meerman Scott released an absolute must-read book titled Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage. In this e-book, David outlines a brilliant new PR strategy that involves taking advantage of happening news items, be...
CSGT: The Holy Grail of content marketing?

10 Israeli Startups You’ve Never Heard Of And Are On To Something Big

www.businessinsider.com
This is a guest post from Hillel Fuld, who is head of Marketing at inneractive. In addition to his marketing activities with inneractive, Hillel works with Appboy, a leading mobile discovery engine on their dynamic web content and brand awareness. You can find Hillel on Twitter here and on Google+ here. While...
10 Israeli Startups You’ve Never Heard Of And Are On To Something Big

Quietly Brilliant? HTC Sure Made Some Noise At MWC

techcrunch.com
Wow. We expected a lot of news out of Mobile World Congress but who knew HTC would have so. freaking. much. I was having trouble keeping track of it myself, so for the good of the both of us, I thought it might be fitting to bundle all this news...
Quietly Brilliant? HTC Sure Made Some Noise At MWC

How To Make Your App Stand Out In An Overcrowded Marketplace

thenextweb.com
The iTunes App Store created a fantastic channel for app developers to distribute and sell their apps, but with over a million iPhone, Android and iPad apps on the market and thousands coming onto the market every day, being in the app store alone is no longer a good enough...
How To Make Your App Stand Out In An Overcrowded Marketplace
Huawei looks to build Windows Phone 8 handset, Windows 8 tablet
× Just a test of the new info bar. What do you think?