brand experience

brand experience

Brand pages on Google+ growing 4x faster than on Twitter, but Facebook is still king

thenextweb.com
Last week, we took a look at a report that showed that the most popular pages on Google+ were becoming more consumer-focused. Now, according to a recent report from Socialbakers, those brand pages are growing faster on Google+ than on Twitter. The analytics site is measuring that growth by the...
Brand pages on Google+ growing 4x faster than on Twitter, but Facebook is still king

The first Shazam-enabled UK adverts are announced for ITV’s Britain’s Got Talent final

thenextweb.com
We’ve known for a number of weeks that UK-based music-recognition service Shazam was lining up a landmark advertising deal with British broadcaster ITV. The deal promises to let viewers snap up products they like during ad breaks, using nothing but their smartphone and Shazam’s mobile app. Today, Britain’s biggest commercial...
The first Shazam-enabled UK adverts are announced for ITV’s Britain’s Got Talent final
Twitter Buys Design Agency Nclud, Appoints Co-Founder Twitter’s New Design Manager

Facebook’s Paul Adams To Marketers: If You Want Bigger Ads, You’re Doing It Wrong

techcrunch.com
Paul Adams has given talks before about how Facebook is transforming traditional marketing — after all, he’s the social network’s global brand experience manager. However, he took a more provocative approach today at Federated Media’s Signal conference, where he told the marketers in attendance that they don’t understand Facebook. He...
Facebook’s Paul Adams To Marketers: If You Want Bigger Ads, You’re Doing It Wrong

The Search for Sweet Sounds That Sell

online.wsj.com
Household products' clicks and hums are no accident--they are part of the brand 'experience.'...
The Search for Sweet Sounds That Sell
Dynamics launches its ePlate battery-powered credit card to create 'payment apps'

Facebook Puts Marketers On Notice: Ready Or Not, Timeline Is Here

www.fastcompany.com
Facebook, a company known for creating and continuously improving the ways that marketers connect with customers, is at it again. Today, Facebook announced the launch of its new Timeline Brand Pages to an audience of thousands of marketers, who were immediately put on notice that they have 30 days to embrace...
Facebook Puts Marketers On Notice: Ready Or Not, Timeline Is Here

Thinking Outside The Scoble: PeerIndex To Offer Seedcamp Startups Free Influencer Marketing

techcrunch.com
“If only we could get Scoble to sign up, all our problems will be over” — unnamed entrepreneur. As a fledgling startup, reaching the most influential users or customers, as early as possible, is the Holy Grail of traction (which also explains why it’s the kind of thing that keeps...
Thinking Outside The Scoble: PeerIndex To Offer Seedcamp Startups Free Influencer Marketing
Tesla's new Superchargers leave Roadster, other EV owners flat

Facebook prompts some users to return to non-game apps

www.insidefacebook.com
A new Facebook module directs users to go back to apps they’ve previously added but haven’t visited in a while. Earlier this month we saw the social network test a similar module called “Play It Again” that exclusively promoted games. Now some users are seeing prompts in the right sidebar...
Facebook prompts some users to return to non-game apps

What's All the Hype About Native Ads, Anyway? Looking Beyond the Buzzword.

allthingsd.com
Image copyright Timur DjafarovLate last year, yet another industry buzzword emerged: “Native Advertising.” The term has received a lot of media attention and excitement from brands, rich-media companies, and publishers alike, and after cutting through the hype, one question still remains — what does it actually mean? At the basic...
What's All the Hype About Native Ads, Anyway? Looking Beyond the Buzzword.

How Facebook Sees The Entire History Of Media, Privacy And Censorship—From 1440 To Today

www.businessinsider.com
Who: Paul Adams, Facebook's global brand experience manager. What: He gave a presentation at the Signal conference in San Francisco last week titled "Why marketers misunderstand Facebook." Skip directly to Facebook's slides> The gist: Whenever a new mass medium is invented, marketers try to force their old habits into...
How Facebook Sees The Entire History Of Media, Privacy And Censorship—From 1440 To Today

Your customer is the center of the design universe

venturebeat.com
Iconic and lasting design is made up of both physical and emotional design elements. It’s the tangible object and all of its standard characteristics like shape, size and feel, and also the “je ne sais quoi” that demands your attention. A perfect combination of all design elements set it...
Your customer is the center of the design universe

Final thoughts: A public face can help CloudFlare ramp its already-huge business

thenextweb.com
This post is brought to you by HP Elite. Find out more at hp.com/elite. Over the past few days, TNW and our friends at Trend Hunter and VentureBeat have been running a “consulting series” wherein we’re taking three companies, finding out their gritty details and then seeing if we...
Final thoughts: A public face can help CloudFlare ramp its already-huge business
SoftTech And Others Invest $1.2M In Beauty Ecommerce Site Coterie
Apple, Amazon and Samsung make the biggest jump in brand value, study finds

Facebook IPO Countdown: 23 Facts You Didn't Know About Its $1 Billion Ad Business

www.businessinsider.com
Facebook's stock is expected to begin trading publicly on May 18. Before you decide whether to buy FB, it's worth looking at the social network's finances and client strategy. About 82 percent of Facebook's revenues—running at $1 billion per quarter and growing—come from advertising. But did you know that Facebook...
Facebook IPO Countdown: 23 Facts You Didn't Know About Its $1 Billion Ad Business

Matrix: Evolution of Social Media Integration and Corporate Websites

www.web-strategist.com
Many Brands That Adopt Social Are ‘Throwing Away’ Hard Earned Traffic Many brands are jumping on the social media bandwagon, without giving proper though about the impacts to their marketing effort.  In particular, many brands are putting ’social chicklets’ on their homepage to “Follow us on Twitter” or “Friend us...
Matrix: Evolution of Social Media Integration and Corporate Websites

Flywheel Takes Off

justcreativedesign.com
Flywheel started with a simple idea… make indoor cycling epic. To make that happen Flywheel partnered with Ammirati (the agency where I currently work) who re-imagined the Flywheel brand experience. A bold, new look enforced by striking photography & solid copywriting was implemented across all facets of the Flywheel...
Flywheel Takes Off

Mobile Social Network MocoSpace Launches Android App

www.socialtimes.com
Boston-based start-up MocoSpace, is helping consumers connect with each other using Android phones through the recent launch of their chatting app. The android app will help garner a greater user base for MocoSpace and create additional opportunities for monetization. The mobile social network provider launched in 2006 and has already...
Mobile Social Network MocoSpace Launches Android App

Method: A Brand Experience Agency

method.com
Method: A Brand Experience Agency

Social Media Strategy Before Tactics

www.toprankblog.com
It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and...
Social Media Strategy Before Tactics

It’s the Social Media Strategy Struggle

webworkerdaily.com
I had a fascinating conversation on the first day of SXSW with Ryan McCormack of Sequence, a brand experience strategy and design firm in San Francisco, about social media strategy. My question to him was something my own company struggles with: “Where does strategy end and where do tactics begin?...
It’s the Social Media Strategy Struggle
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