brand identity

brand identity

Twitter Turns Its Tweet Firehose On For Saleforce’s Radian6 In New Enterprise Deal

techcrunch.com
As enterprise companies like Salesforce and Oracle continue to sharpen their social media services for enterprises, Twitter is locking arms with one of them in a strategic alliance. Radian6, the social media monitoring service bought by Salesforce in March 2011 for $326 million, has announced that it has signed a...
Twitter Turns Its Tweet Firehose On For Saleforce’s Radian6 In New Enterprise Deal

DreamBox re-positions itself for focus on K-12 market

www.geekwire.com
Digital education company DreamBox Learning has solidified its shift to emphasize the K-12 school market over the consumer market by unveiling a new logo and brand identity. Bellevue, WA-based DreamBox, founded in 2006 by Lou Gray and former Microsoft executive Ben Slivka, was acquired two years ago by Netflix CEO Reed Hastings...
DreamBox re-positions itself for focus on K-12 market

Every time you love a service, it gets closer to being acquired

thenextweb.com
Why do you Like a brand on Facebook? Why do you tell your friends to download an app? Why do you feel comforted every time you order your favorite cup of coffee? Is it a pure love for Burt’s Bees, the Path app or Stumptown coffee? Or is it because...
Every time you love a service, it gets closer to being acquired

Microsoft sells MSNBC.com stake

www.guardian.co.uk
Tech giant to launch its own news service this autumn as broadcaster rebrands website as NBCNews.comMicrosoft is selling its stake in the news website MSNBC.com, ending a 16-year digital union formed in the earliest days of the commercial internet.The software giant confirmed late on Sunday that it will sell its...
Microsoft sells MSNBC.com stake

Google Changes Smallest, But All-Pervasive, Element Of Brand Identity - The Favicon

marketingland.com
It’s such a small thing — only 16 pixels by 16 pixels — but, when folks are browsing along day-to-day, the favicon is how they find the browser tab that has Google.com open, or the favorite link to Google. And Google has changed this iconic image this week, for the...
Google Changes Smallest, But All-Pervasive, Element Of Brand Identity - The Favicon

You are who you say you are - building a brand identity part II

thenextweb.com
Last week we embarked on the journey of building your brand identity. I focused on the foundation of your brand identity, things like your values, your vision and mission. Having completed this part, it’s now time to work on the more tangible parts of your identity. The parts that will...
You are who you say you are - building a brand identity part II
Luxury Fashion Brands Want Nothing To Do With Amazon

The unspoken truth about Apple

tech.fortune.cnn.com
Despite its unparalleled cool factor -- and profits -- the Cupertino company's products aren't always the highest of the high-end. By Don Reisinger, contributor FORTUNE -- Apple has created a brand identity that, seemingly, no other company in the technology industry can match. And although the company's reputation is partly...
The unspoken truth about Apple

RT @MattLewisDesign "Brand identity on the theme of convergence & collaboration - Wieden + Kennedy London http://vimeo.com/9518491" (VIDEO)

vimeo.com
RT @MattLewisDesign "Brand identity on the theme of convergence & collaboration - Wieden + Kennedy London http://vimeo.com/9518491" (VIDEO)
eBay redesigns its logo after decade and a half of overlapping colors

This week's headlines from across Inside Network

www.insidefacebook.com
A roundup of all the news Inside Network brought you between Jan. 7 and Jan. 11. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms and virtual goods. Monday, Jan. 7 Guest Post: Presence management, the next discipline for mobile-first organization Nvidia unveils Android-based mobile game system...
This week's headlines from across Inside Network

Things are looking pretty for the new Birchbox

venturebeat.com
The monthly subscription service of beauty, grooming, and lifestyle products Birchbox has a new look: bold and beautiful. Today the New York-based online retailer unveiled a new global brand identity along with site improvements to further enhance the customer experience. Birchbox is an innovative approach to e-commerce that offers...
Things are looking pretty for the new Birchbox

Amazon fashion: can it become the next net-a-porter?

www.guardian.co.uk
The web giant is intent on muscling in on the online fashion business. And many feel that, once the kinks are ironed out, success is inevitableFor those who want books, electronics and beauty products quick as a flash, Amazon is a no-brainer for most consumers. If the web giant has...
Amazon fashion: can it become the next net-a-porter?
With Wee A B See, Wee Society Launches A Lifestyle Brand, Not Just A Children's App

YouTube's Missing Monetisation Makes Its Internet TV Prospects Patchy

paidcontent.org
YouTube’s fortunes in the emerging internet TV space may be hampered because it cannot yet help partners monetise their content on the new platform. YouTube (NSDQ: GOOG) now has an app on several connected TVs from manufacturers like Samsung and LG (SEO: 066570), but some owners grumble that it...
YouTube's Missing Monetisation Makes Its Internet TV Prospects Patchy
Peer-to-Peer Bike-Sharing Startup Spinlister Rebrands As Liquid, Opens Up To All

SpringPublisher adds maps, templates, and QR codes to your printed materials

www.pcworld.com
Setting up a small business presents a familiar conundrum: On the one hand, you want to project a professional image. On the other, you don't always have the resources to contract a design house to come up with a brand identity and design business cards for your fledgling enterprise....
SpringPublisher adds maps, templates, and QR codes to your printed materials
Business cards go high-tech with programmable NFC chips [video]

ET deals: Save on Dell's Inspiron 15R Special Edition laptop

www.extremetech.com
Perhaps one of the biggest non-technical struggles that PC manufacturers face is branding. Just how should they differentiate one model from another and their products from competitors? A special name, fancy logo, or unique design?But the implications of branding go even further than a marketing person can control. If the...
ET deals: Save on Dell's Inspiron 15R Special Edition laptop
Foundation: Using Liquid Nitrogen And Tech To Create The World's Best Ice Cream
Harvard Business School For The Facebook Age

T-Mobile USA lost 800k contract customers amid iPhone 4S launch

www.geekwire.com
What’s the price of being the only major U.S. carrier without Apple’s iPhone? T-Mobile USA’s parent company Deutsche Telekom gave a sense of it overnight in its latest earnings report — disclosing a net decrease of more than 800,000 contract customers for T-Mobile USA during the fourth quarter alone. “2011...
T-Mobile USA lost 800k contract customers amid iPhone 4S launch

How To Measure (And Increase) Your Pinfluence On Pinterest

www.readwriteweb.com
We figured it was only a matter of time before someone came up with a Klout-like service to measure how influential (or how inconsequential) you are on Pinterest. With a few clicks, PinClout measures how many followers you have, how many you follow and how many likes you have and...
How To Measure (And Increase) Your Pinfluence On Pinterest
Why Roozt Turned Down $1 Million

You Are Who You Say You Are - Building a Brand Identity Part I

thenextweb.com
To start off the New Year I wrote about what your new year resolution should be for your startup, Improve your branding! In the last article I talked about the important elements of a brand and what your first steps should be. If you haven’t read it yet, go back,...
You Are Who You Say You Are - Building a Brand Identity Part I

Twitter Tweaks Logo And Ditches Text From Brand Identity

marketingland.com
Everyone’s favorite little bird is growing up … and taking off.   Today Twitter announced the release of a modified logo of the Twitter bird taking off.  The bird also looks to have gone to the stylist as well as the little tuft from the head has also been removed:...
Twitter Tweaks Logo And Ditches Text From Brand Identity

DeNA comes out with new logo and brand identity

www.insidemobileapps.com
Japanese mobile-social gaming giant DeNA came out today with a new logo and brand identity in an effort to unify all DeNA-owned companies around the world. The new logo for the Tokyo-headquartered company is meant to represent “Delight” and “Impact the World.” The logo itself features a smiley face emoticon,...
DeNA comes out with new logo and brand identity

Tell me who you are. Who you really are.

thenextweb.com
Last week we finished building the foundation of your brand (here’s Part I and Part II in case you missed it). Having a solid brand identity helps in three ways. First, it allows everyone on your team to get on the same page and understand your vision. Second, it’s a guide...
Tell me who you are. Who you really are.

Juicy Vanity Fair Takedown Chronicles Microsoft’s Many, Many Missteps

betabeat.com
We detect a spot of photoshop. (Photo: vanityfair.com) Don’t be dissuaded by the sight of Alec Baldwin’s smug mug on the cover: Vanity Fair‘s August issue contains a dishy doozy of a Microsoft story, chronicling rampant infighting and embarrassing strategic blunders. It’s not online yet, but we found a physical copy...
Juicy Vanity Fair Takedown Chronicles Microsoft’s Many, Many Missteps

It's time Apple sized up its choices

www.guardian.co.uk
Apple has sold 300m iOS devices using only a single size for the iPhone and iPad. This can't last much longerIt's the end of iPhone/iPad one size fits all. Apple has managed to sell more than 300m iOS devices using only a single size for the iPhone and another for...
It's time Apple sized up its choices
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