brand image

brand image

Facebook hires marketing exec to boost brand image

www.insidefacebook.com
Facebook hired former Levi’s CMO Rebecca Van Dyck to lead its global marketing efforts, according to Ad Age. Van Dyck, who worked at Apple and Wieden+Kennedy before Levi’s, will bring important branding experience to Facebook. An initial public offering this year will put more pressure on the company to improve...
Facebook hires marketing exec to boost brand image

Samsung's image doing just fine after Apple verdict, poll finds

news.cnet.com
A pro-Apple verdict last month could have sent Samsung's brand image tumbling, but a new poll says the company is hotter than ever. [Read more]...
Samsung's image doing just fine after Apple verdict, poll finds
The Fancy and Zaarly team up to offer stylish local commerce
HTC Confirms Wi-Fi Connection Issues In Some Tegra 3-Powered One Xs

Yahoo signs exclusive agreement with Saturday Night Live for access to 38-year archive

thenextweb.com
Yahoo CEO Marissa Mayer has announced that the company has signed an exclusive deal with Broadway Video that will bring Saturday Night Live’s 38-year archive and clips from the current season to its Web properties. The content isn’t available for viewing yet, and Yahoo promised to announce when it’s ready....
Yahoo signs exclusive agreement with Saturday Night Live for access to 38-year archive

[Video] No More Brand Definition Sillyness, Please

www.readwriteweb.com
I think we're all annoyed by the marketing speak we see and the shill language that we use ourselves. From the silly ways we promote individually to the worst tech buzzwords in press releases, we've been inundated with this type of false speech for so many years, that we're immune...
[Video] No More Brand Definition Sillyness, Please

Yahoo exec: We'd be crazy not to make a Google Glass app

venturebeat.com
Yahoo is showing today a renewed focus on design for mobile devices. And when the Yahoo team talks about mobile devices, they’re not just referring to the tablets and smartphones you’re using today. They’re also talking about the smartwatches, visors, and God knows what else you’ll be using next...
Yahoo exec: We'd be crazy not to make a Google Glass app
How to future-proof your SEO

Apple Issue Causing Widespread App Crashes, FairPlay DRM May Be To Blame

techcrunch.com
Developers are frustrated over what appears to be an issue with corrupt app store binaries being served by Apple, which is leading otherwise functional iOS and Mac applications to immediately crash upon launch. The issue was tipped to us by app developers and has also been making the rounds thanks...
Apple Issue Causing Widespread App Crashes, FairPlay DRM May Be To Blame

These 20 Companies Got The Most Facebook Likes Ever (FB)

www.businessinsider.com
Facebook is basically just a huge popularity contest. And for companies currently using Facebook, it all comes down to how many people "like" you. As more and more companies adopt social media strategies, we thought this was the perfect time to see who's winning and who's losing on Facebook. This...
These 20 Companies Got The Most Facebook Likes Ever (FB)

Russian giant Mail.ru is set to expand into international markets under the name My.com

thenextweb.com
Russia’s Mail.ru (a really big deal, for those of you who don’t track that country’s scene) has announced the brand it is to expand into international markets with: My.com. Despite claiming usage by 90% of the Russian Internet audience, the company has big international ambitions and needs a non-Russian-sounding name...
Russian giant Mail.ru is set to expand into international markets under the name My.com

DailyDirt: A Logo With Any Other Name..?

www.techdirt.com
Some companies spend a lot of effort tweaking their logo and making sure their brand image stays shiny and new. But how much does it really matter? There are some truly iconic corporate logos, but it's really the businesses behind the logos that create the image of the company. Not...
DailyDirt: A Logo With Any Other Name..?

ZTE aims at Apple, Samsung with goal of 100m phones

www.electronista.com
Chinese handset maker ZTE is looking to reverse declining margins on its phones by improving its brand image to compete with the likes of Apple and Samsung. Reuters reports that the company expects it may be shipping 100 million smartphones a year by 2015.......
ZTE aims at Apple, Samsung with goal of 100m phones

Gadget Reviewers May Love The New BlackBerry, But Analysts Do Not

www.businessinsider.com
Research In Motion Ltd's glitzy unveiling of the long-delayed line of BlackBerry smartphones on Wednesday and a new corporate name failed to impress Wall Street analysts, with at least three downgrading the company's stock. RIM, which renamed itself BlackBerry, showcased two devices, Z10 and Q10, running on its new BB10...
Gadget Reviewers May Love The New BlackBerry, But Analysts Do Not

World domination: Jimmy Maymann explains the challenges of launching The Huffington Post in Japan

thenextweb.com
The Huffington Post is arguably one of the most high-profile and pioneering online news organizations at the moment, but full profitability and international domination is still a long way off. Jimmy Maymann was appointed CEO of the content aggregator and professional news blog just five months ago, so he has plenty...
World domination: Jimmy Maymann explains the challenges of launching The Huffington Post in Japan

3 ways your brand can learn from how sports teams handle social media

www.geekwire.com
Matt Pittman interviews Gregg Greene and Kenneth Olson at Tuesday’s SMC Seattle Meetup. When panelists are introduced at an event, the audience usually gets a typical rundown of accolades and achievements of the given speaker. You know the drill.  Tuesday night inside City Hall was a tad different. When moderator...
3 ways your brand can learn from how sports teams handle social media
Want to harness the original social action? ThredUP capitalizes on customer emails

Chick-Fil-A's Brand Image Suffers In Wake Of Family Definition Controversy

marketingland.com
Consumer perception of Chick-Fil-A has dropped significantly in the wake of perceived anti-gay comments made earlier this month by the company’s president, a drop that highlights the risks of corporate entities dipping their feet — or mouths — into sensitive social/political... Please visit Marketing Land for the full article....
Chick-Fil-A's Brand Image Suffers In Wake Of Family Definition Controversy
HTC won’t use cheap phones to bolster sales, CEO says

Tech ads 2012: Samsung best, Facebook worst

news.cnet.com
In a 2012 that saw unbridled competition, Samsung stands above anyone else in using ads to address its brand image. Facebook, on the hand, needed to take a seat. [Read more]...
Tech ads 2012: Samsung best, Facebook worst

4 reasons why the Samsung Galaxy S3 will succeed

www.extremetech.com
As the unveiling of the Samsung Galaxy S3 grew nearer, the internet was swirling with unfounded rumors. Next-generation specs were being thrown out, and hopes were as high as could be. When the device was finally announced, it didn’t live up to the hype. Although, there’s probably nothing that could.There...
4 reasons why the Samsung Galaxy S3 will succeed

What Twitter sees in small business

tech.fortune.cnn.com
The company is targeting its new ad products to small business owners with the help of American Express. By Anthonia Akitunde, contributor FORTUNE -- Twitter has its sights trained on a group many have looked to to spur growth: small business. Last week, the company announced a limited launch of...
What Twitter sees in small business

Wall Street hammers BlackBerry, says BB10 won't repair 'damaged brand image'

bgr.com
Wall Street hammers BlackBerry, says BB10 won't repair 'damaged brand image'

Hootsuite adds Statigram, YouTube, and Salesforce apps to its directory to boost brands' social performance

thenextweb.com
Hootsuite has endured where other social-focused dashboards have fallen by the wayside. It has done so by accreting to itself not simply new features, but also applications from other providers to become a platform in and of itself. Today the company announced the addition of three new apps, each of...
Hootsuite adds Statigram, YouTube, and Salesforce apps to its directory to boost brands' social performance

As Microsoft pushes Xbox into the mainstream, will gamers look elsewhere?

thenextweb.com
Microsoft’s gaming strategy has been doing well for some time now, with its Xbox console owning the top console spot in terms of sales and ecosystem spend for some time. It’s a hit, in other words. Even more, the company owns the other largest gaming platform (I’m speaking loosely here,...
As Microsoft pushes Xbox into the mainstream, will gamers look elsewhere?

Sony sells its US headquarters

www.pcworld.com
Sony will sell its U.S. headquarters to raise US$685 million in cash, parting ways with an iconic New York building it has occupied for 20 years. Sony's U.S. headquarters in New York City. The Japanese electronics manufacturer, which has sworn to return to profitability after a record loss last...
Sony sells its US headquarters

HTC Reported Truly Horrible Profits This Morning

www.businessinsider.com
TAIPEI (Reuters) - HTC Corp reported a record-low quarterly profit on Monday that missed analysts' estimates after it delayed the full launch of its 2013 flagship smartphone model, which will now debut against Samsung Electronics' newest Galaxy. A shortage of cameras meant HTC managed to introduce its latest HTC One...
HTC Reported Truly Horrible Profits This Morning
Pepsi attempts to make its bottle more iconic with first redesign in 16 years

Huawei Powering T-Mobile's Latest Crop of myTouch Devices

allthingsd.com
T-Mobile USA is adding two new phones to its myTouch house brand of smartphones, with both devices being built by China’s Huawei. The new myTouch and myTouch Q devices pack 1.4GHz processors, five-megapixel cameras and four-inch WVGA touchscreens, with the Q version also featuring a slide-out keyboard. Both devices are...
Huawei Powering T-Mobile's Latest Crop of myTouch Devices

Who controls what happens in your browser

techwag.com
Image via CrunchBase Interesting tidbit over at Techdirt this morning about a Grease Monkey script called Fluff Busting Purity formerly known as Facebook Purity. While the Techdirt article is good, there are some interesting side issues here that should be noted. Many people run scripts within their browser that...
Who controls what happens in your browser
× Just a test of the new info bar. What do you think?