brand management

brand management

Ensuring Social Media ROI, Part Two: The 4 Functions of Social Media

www.searchenginepeople.com
[Read part one, the overview here] We're Not Fighting, We Just Have Different Goals In blogs and blog comments there's some contentiousness about the goals and measurement of social media. The debate is simply a misunderstanding. There are multiple goals, purposes, or functions of social media, including brand management, new...
Ensuring Social Media ROI, Part Two: The 4 Functions of Social Media

LG demonstrates Google TVs with motion controls, 3D tech

9to5google.com
LG displayed its Google TVs at Internet Week New York yesterday, and Venture Beat met with the company’s Georg Rasinski, director of home electronics brand management, for a brief demonstration on the G2 Series. As showcased in the video above, the LG sets feature—among many things—a speedy dual-core CPU, motion...
LG demonstrates Google TVs with motion controls, 3D tech

BirdHerd Simplifies Twitter For Groups And Teams

techcrunch.com
When brands and companies use Twitter to reach consumers, more often than not multiple users are managing a single account by sending Tweets, monitoring streams for mentions of a brand, and responding to Tweets. There are a number of brand management-focused platforms that help advertisers and marketers manage social media,...
BirdHerd Simplifies Twitter For Groups And Teams

Entrepreneurial lessons from “Linsanity”

thenextweb.com
I arrived in New York City (my former home town) just in time to watch the NY Giants win the Super Bowl. But that hasn’t been the only big news coming out of New York lately. “Linsanity” is taking over and it’s been a marketers dream. For those readers who...
Entrepreneurial lessons from “Linsanity”

Apple, Amazon, Facebook, Google leading post-PC banking?

www.zdnet.com
A new report argues that Apple, Amazon, Facebook, and Google are leading the way in the post-PC world when it comes to banking and brand management....
Apple, Amazon, Facebook, Google leading post-PC banking?
Here's To The Death Of "Personal Branding" On The Internet

Social media agency Ant's Eye View purchased by PwC

www.geekwire.com
Ant’s Eye View, a three-year-old social media agency with operations in Seattle, Austin and Silicon Valley, has agreed to be acquired by PricewaterhouseCooper’s advisory business. The company’s 32 employees will join PwC, with the deal expected to close in September. “We were lucky (or good) by entrepreneurial standards in that...
Social media agency Ant's Eye View purchased by PwC

PEGI 18, 'Adults Only' games blocked from Windows 8 store

www.electronista.com
Microsoft is blocking 'Adult' rated video games in the Windows 8 Marketplace. The policy found in the Windows 8 App Certification Requirements stops any game rated higher than 'Mature' in the US or rated PEGI 18 in Europe from being sold in the app store, in what has been described...
PEGI 18, 'Adults Only' games blocked from Windows 8 store

As Apple and Samsung accelerate, HTC’s sales fade away

gigaom.com
Once high-flying Android manufacturer HTC reported weak fourth quarter results and forecast an even tougher first quarter as competition from Apple and Samsung squeezed the Taiwanese smartphone maker. HTC reported revenue of 101.42 billion Taiwan dollars or $3.48 billion with earnings of 10.94 billion Taiwanese dollars or $369 million, good for...
As Apple and Samsung accelerate, HTC’s sales fade away

Art And Copyright In The Age Of Compulsive Looking

www.techdirt.com
We wrote recently about how the rise of mobile phones with built-in cameras has led to an irresistible urge to record our experiences everywhere with a digital picture. But what happens when those experiences include works of art, which may still be under copyright? That's the interesting question an...
Art And Copyright In The Age Of Compulsive Looking

LadyGaga as a Service: Bringing Apple and Google to Commerce 2.0

www.readwriteweb.com
Lady Gaga, along with her record company, is evolving the album in the form of software as a service. Considering the content of her hit new video, Telephone, it is fitting that she would use software to tackle the hard problem of getting paid by amazing fans. On her path...
LadyGaga as a Service: Bringing Apple and Google to Commerce 2.0

Sponsor post: Community Summit: online management in the age of social media

paidcontent.org
PaidContent readers are invited to attend the Online Community Management Summit taking place June 28, 2012, in San Francisco at the Moscone Center. Community management and community relations are critical but often overlooked elements in online business. Attractively priced at $99, Community Summit focuses on community in the age of social...
Sponsor post: Community Summit: online management in the age of social media

AOL Hires A CMO For Ad.com (AOL)

www.businessinsider.com
Allie Savarino Kline is the new CMO of Ad.com, AOL's consistently successful ad network. AOL recently canned its corporate level CMO, Jolie Hunt, after she was on the job for just a few months. During a recent interview here at BI HQ, AOL CEO Tim Armstrong said the reason he...
AOL Hires A CMO For Ad.com (AOL)

Former Best Buy CMO Barry Judge Joins LivingSocial to Head Marketing

allthingsd.com
LivingSocial has appointed former Best Buy CMO Barry Judge to the position of chief marketing officer. Judge headed up marketing at the electronics retailer for four years until May when he resigned to explore new opportunities. At LivingSocial, Judge will be responsible for overseeing online and offline advertising, brand management,...
Former Best Buy CMO Barry Judge Joins LivingSocial to Head Marketing

After 13 Years At Best Buy, Barry Judge Has Joined LivingSocial As Its CMO

www.businessinsider.com
LivingSocial has a new CMO. It has hired Best Buy's former CMO and Executive Vice President, Barry Judge, who will now oversee all of the daily deal site's online and offline advertising, brand management, social media and more. His mission is to help LivingSocial expand further internationally.Judge spent more than...
After 13 Years At Best Buy, Barry Judge Has Joined LivingSocial As Its CMO

NYU Stern Professor's Advice To Student: Get Your S--- Together

www.businessinsider.com
NYU Stern Professor Scott Galloway gave some valuable life advice to a student via email that's now gone viral. When the student arrived an hour late to the professor's brand management class, Galloway told him to leave. Later the student emailed Galloway, explaining that he was shopping around for classes,...
NYU Stern Professor's Advice To Student: Get Your S--- Together

Phone Maker HTC Reports Tough Quarter and Forecasts Continued Pain Ahead

allthingsd.com
Taiwanese phone maker HTC on Monday reported a lackluster fourth quarter and predicted a further drop in sales and profit margins amid strong competition. For the fourth quarter, HTC said it earned 10.94 billion Taiwanese dollars, or 13.06 Taiwan dollars per share, on revenue of 101.42 billion Taiwan dollars. That’s...
Phone Maker HTC Reports Tough Quarter and Forecasts Continued Pain Ahead

How Brandcast got Salesforce CEO Marc Benioff to single-handedly invest $1.8 million

thenextweb.com
Brandcast, a San Francisco startup that helps companies establish a consistent cross-channel Web presence (not to be confused with YouTube Brandcast), has raised a total of $1.8 million in early-stage capital from Salesforce.com chairman and CEO Marc Benioff. The financing was announced by Brandcast today in conjunction with the public...
How Brandcast got Salesforce CEO Marc Benioff to single-handedly invest $1.8 million

Brands to startups: In case you want our money, here's how to get it

pandodaily.com
Startups may not be a brand’s creative agency, but that doesn’t mean they aren’t interested in working with brands. Taking actionable and productive steps towards establishing partnerships is a key indicator of success for young teams. And it’s often a daunting one, if you have never worked in brand...
Brands to startups: In case you want our money, here's how to get it

Top jobs of the week in digital media

paidcontent.org
Last week Goodreads’ 16 million users nervously watched the headlines for details of the company’s acquisition by Amazon. While it’s too early to determine what will ultimately happen to the book-related social network, our own writers and guest contributors have already offered their thoughts about what could (or should) have...
Top jobs of the week in digital media

Focused On Women, Pretty Penny Finds Coupons For Online Shoppers

techcrunch.com
Pretty Penny is a newly launched couponing startup, targeting a young, female audience – specifically the fashionistas and professionals who do a lot of their shopping online. The company, currently operating in bootstrap mode, offers its users a browser add-on which identifies the retail website a user is visiting, searches...
Focused On Women, Pretty Penny Finds Coupons For Online Shoppers
Salesforce in talks to buy Buddy Media for over $800M, report says

BLASPHEMY: Gandalf Exploited to Shill For Microsoft Phones

betabeat.com
Unbelievable. Is nothing sacred? The Next Web reports that Gandalf–an absolutely critical figure in most nerds’ adolescences, the motherfucking Merlin of the 20th century–has been pimped out to promote Microsoft’s line of Windows Phones: Microsoft has partnered with Wunderman to create new digital, press and outdoor materials, featuring Bilbo Baggins (played by...
BLASPHEMY: Gandalf Exploited to Shill For Microsoft Phones
LG shows off the best Google TV yet, with motion controls, dual-core CPU, 3D

LinkedIn Shuts Off API Access To Fellow Professional Social Network Viadeo For TOS Violations

techcrunch.com
LinkedIn has shut off API access to fellow professional social network Viadeo and a number of other startups who have been tapping into LinkedIn’s firehose of data via its open API program. The other companies whose access to LinkedIn’s data that will be revoked are IKO Systems, Linked, Drag&Tag, and...
LinkedIn Shuts Off API Access To Fellow Professional Social Network Viadeo For TOS Violations

Gnip Signs Deal To Syndicate Tumblr Firehose

techcrunch.com
Social data startup Gnip has scored another impressive partnership — it says it’s the first company to syndicate the full firehose of content from blogging service Tumblr. Gnip is probably best-known for being the first authorized reseller of the Twitter firehose, but it also offers data from Facebook, Google+, Disqus, WordPress,...
Gnip Signs Deal To Syndicate Tumblr Firehose
Survey: Most companies still not capitalizing on social media
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