broadcast events

broadcast events

Reports say Twitter has reached multimillion dollar deal with ad-buying company

gigaom.com
The Financial Times is reporting that Twitter has reached an advertising deal “worth hundreds of millions of dollars over a multiyear period” with Starcom MediaVest Group, a large ad-buying firm with clients including Procter & Gamble, Walmart, Microsoft and Coca-Cola. Twitter’s deal means the company is officially moving into larger territory when it comes to advertising and turning the social...
Reports say Twitter has reached multimillion dollar deal with ad-buying company
Xbox One: Microsoft's Big Bid To Pwn The Living Room

Can Twitter elevate the "second screen" with live video?

gigaom.com
In what would be an inevitable push for the company building toward a TV-centric future, Twitter is reportedly in talks to add live video to its platform through deals with Viacom and NBC, Bloomberg reported Tuesday. Such a move would make perfect sense considering Twitter’s current trajectory, as the company...
Can Twitter elevate the "second screen" with live video?

Twitter confirms it has bought Bluefin Labs to develop its TV analytics and advertising business

thenextweb.com
Twitter has confirmed that it has bought social TV analytics firm Bluefin Labs – a deal that was first reported yesterday – in order to further explore broadcast and TV advertising opportunities and further its analytics business. Business Insider reported that the deal for four-year old BlueFun Labs, which has raised just over $20...
Twitter confirms it has bought Bluefin Labs to develop its TV analytics and advertising business
If Twitter wants to be a media company, it needs to get a lot better at relevance

And Shazam! 5 Billion Songs, TV Ads, And Shows Tagged

www.fastcompany.com
Shazam has hit 5 billion tags and counting, with the token 5 billionth tag logged for Pink's new single "Blow Me One Last Kiss," Shazam announced today. Shazam started out as a music identification app, but grew its business into TV show and ad tagging. Partnering with U.K. broadcast giant...
And Shazam! 5 Billion Songs, TV Ads, And Shows Tagged
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