budgets

budgets

FB’s Biggest Ecommerce Platform Payvment Lets Its 165K Sellers Instantly Buy Ads

techcrunch.com
The “Taste Graph” is Payvment‘s secret weapon. Facebook’s top ecommerce platform has spent two years finding out what Facebook users Like and buy, and starting today its 165,000 merchants can use it to auto-target ad campaigns. See many businesses don’t have know how to A/B test, target, or manage Facebook ad bids,...
FB’s Biggest Ecommerce Platform Payvment Lets Its 165K Sellers Instantly Buy Ads

Lenovo rolls out extra-compact ThinkCentre Edge 62z all-in-one for $549

www.engadget.com
Some of Lenovo's pro customers can be very fussy: hospitals and schools want multiple computers in a small area, but without skimping on the usual features they'd expect from desktops. If any PC could resolve those contradictory demands, it might be the company's new ThinkCentre Edge 62z. The extra-angular...
Lenovo rolls out extra-compact ThinkCentre Edge 62z all-in-one for $549

Teachers first: How Schoology is changing the way schools buy technology

pandodaily.com
Edtech is a tricky beast for many reasons. One major challenge I’ve focused on during our online education month is the business model. Plenty of edtech startups have built brilliant products that leverage technology to improve the way teachers teach and kids learn. But, as we’ve outlined, the fremium,...
Teachers first: How Schoology is changing the way schools buy technology
How Much Is A Facebook 'Like' Worth To A Brand?

NASA may get $100 million to drag an asteroid into orbit around the Moon for research purposes

thenextweb.com
Good news: It appears that NASA may get the first chunk of money needed to kick off a project to snag an asteroid, put it in orbit around the Moon, and study it. Yes, this is precisely and exactly as cool as it sounds. According to the Christian Science Monitor,...
NASA may get $100 million to drag an asteroid into orbit around the Moon for research purposes

Silicon Valley faces tough use and piracy issues

www.washingtonpost.com
Silicon Valley is finally starting to pay more attention to Washington. In recent years, proposals for new anti-piracy laws and Internet privacy and open-access policies have caused many companies to fatten their lobbying budgets and seek a greater voice at the Federal Trade Commission, Federal Communications Commission and Capitol Hill....
Silicon Valley faces tough use and piracy issues

Sprint offering $150 off Galaxy S III, Galaxy Nexus, and Galaxy Victory Nov 22.-25

9to5google.com
Sprint is offering up to $150 in savings starting on Thanksgiving Day, which will allow you to get either the Galaxy S II for $49 on contract, as well as the Galaxy Nexus and Galaxy Victory 4G for free. The offer will continue on Black Friday and through Sunday, Nov. 25....
Sprint offering $150 off Galaxy S III, Galaxy Nexus, and Galaxy Victory Nov 22.-25

GraphScience Raises $2 Million Series A for Social Ad Optimization, Data Services

pandodaily.com
Advertisers treat social media as a branding category like TV, not a direct marketing category like email. And for brand spending, there’s no such thing as ROI. Not many object to that because brand dollars are considered to be the Holy Grail of digital advertising. GraphScience, a Palo Alto data startup, objects....
GraphScience Raises $2 Million Series A for Social Ad Optimization, Data Services

Google and Facebook greatly expanded their lobbying budgets in Q1

thenextweb.com
Technology companies are boosting their lobbying budgets, as issues that impact them either directly or indirectly are increasingly falling under the eye of Congress. Contentious bills such as SOPA, and now CISPA, have led to several companies greatly expanding the amount of money they are spending to make their views known. In...
Google and Facebook greatly expanded their lobbying budgets in Q1

U.S. gov't IT spending to be tight over short term

www.computerworld.com
Federal agencies will have tight IT budgets over the next 12 to 18 months, but there are opportunities for small IT vendors as many agencies divide up contracts into small chunks, IT and financial services representatives said....
U.S. gov't IT spending to be tight over short term

Governments should spend more to cybercriminals, researchers say

www.computerworld.com
Improving the ability of law enforcement agencies to catch cybercriminals should be a priority when governments decide how their cybersecurity budgets get spent, according to University of Cambridge security engineering professor Ross Anderson....
Governments should spend more to cybercriminals, researchers say

Chartboost one year on: 4 billion sessions a month, 8,000 apps

www.insidemobileapps.com
Mobile game cross-promotion service Chartboost is celebrating its first birthday by revealing new information about the size of its network. The service now drives more than 4 billion game sessions a month across over 8,000 mobile games. The service, which bills itself as an alternative to traditional mobile advertising, allows...
Chartboost one year on: 4 billion sessions a month, 8,000 apps

Creating A Measurement Plan For Content Marketing: 3 Key Considerations

marketingland.com
As more budget flows toward content marketing (12% of budgets on average according to a 2012 study by Ad Age), inevitable questions have arisen about its value and how to measure impact. The good news is that plenty of data and metrics exist. The bad news is that marketers are...
Creating A Measurement Plan For Content Marketing: 3 Key Considerations

Facebook courts small businesses with new ad type

news.cnet.com
With Promoted Page Likes, the social network targets local merchants with smaller budgets and basic targeting needs. [Read more]...
Facebook courts small businesses with new ad type

Chartboost expands offerings with public Kiosk program

www.insidemobileapps.com
Mobile game cross-promotion service Chartboost is expanding its advertising trading system with a new program called Kiosk.  Described as a “public profile tool” by Chartboost’s co-founder and CEO Maria Alegre, Kiosk allows Chartboost advertisers to work with developers outside the Chartboost network. The company is unveiling the product by announcing...
Chartboost expands offerings with public Kiosk program
Microsoft Excel: The ruiner of global economies?
Lexar announces 256GB SD memory card available in October for $900

HTC reportedly suspends development of several new smartphone models, cuts Q1 shipments

bgr.com
HTC (2498) continues to churn out one gorgeous smartphone after another but its struggles persist, proving yet again that quality alone is no match for extensive carrier support and marketing budgets that reach into the billions. As industry giants Samsung (005930) and Apple (AAPL) continue trouncing the rest of the market, HTC’s...
HTC reportedly suspends development of several new smartphone models, cuts Q1 shipments

The 10 Things Innovative Companies Do To Stay On Top

www.businessinsider.com
Innovation isn't this abstract thing that some companies have and some don't. Innovation is actually a business skill that executives and employees can develop and master. So says Booz & Company management consultants Barry Jaruzelski, John Loehr, and Richard Holman. The authors of Booz's annual "Global Innovation 1,000 report" named the most...
The 10 Things Innovative Companies Do To Stay On Top

Yahoo’s big data play Genome is smart, but …

gigaom.com
Yahoo is looking to leverage its big data prowess with a new tool for marketers called Genome. A combination of data, analytics and technology derived from its interclick acquisition and advertising deals with Microsoft and AOL, Yahoo says Genome helps marketers “understand consumer needs, anticipate audiences’ future performance, and …...
Yahoo’s big data play Genome is smart, but …

Cisco Enhances Its Collaboration Tools

www.readwriteweb.com
Cisco this week announced new enhancements to a variety of its collaboration tools including Webex and Jabber. First up, Jabber now has iPad and Windows clients in addition to its existing ones on other tablets. Jabber users can now communicate via a wide range of devices as well as connect...
Cisco Enhances Its Collaboration Tools
Verizon's new prepaid plans start at $60 (but you have better options)

We'll be live from HTC's press conference tomorrow at 10:00AM!

bgr.com
HTC (2498) finds itself in quite a predicament right now. As has been the case with HTC products for years, the vendor's 2012 smartphone lineup was absolutely gorgeous. But as the iPhone and Galaxy smartphones continued to gain steam, Apple (AAPL) and Samsung's (005930) huge marketing budgets and extensive carrier support left HTC scrambling....
We'll be live from HTC's press conference tomorrow at 10:00AM!
How 3D scanning helped create the face of Bioshock Infinite's Elizabeth
Library of Congress won't launch its Twitter archive anytime soon

The Veronica Mars Movie

www.avc.com
There's an interesting project that launched on Kickstarter this week. The creator of the cult TV show Veronica Mars and the lead actress have launched a project to make The Veronica Mars Movie. In one day, the project has raised $2.5mm (as of 6:15am eastern). This is $500k more than...
The Veronica Mars Movie

Google to announce paid YouTube subscriptions

parislemon.com
Google to announce paid YouTube subscriptions: Russell Holly for Geek.com: Ad revenue from a healthy YouTube channel can be enough to keep an operation of 2-3 people happy, but these new channels are significantly larger scale operations with budgets that can only be reached with the help of some guaranteed...
Google to announce paid YouTube subscriptions

What Sequestration Would Do to the Country's Science Budgets

www.theatlantic.com
In a new report, the Obama Administration details what will happen if Congress can't find a budget compromise before January 2013....
What Sequestration Would Do to the Country's Science Budgets

LTE will 'dominate' wireless infrastructure budgets by 2013: report

www.zdnet.com
Global spending for LTE infrastructures is expected to nearly triple between 2012 and 2013, according to new research....
LTE will 'dominate' wireless infrastructure budgets by 2013: report

Cloud cost management startup Cloudability picks up $8.7m from Foundry, 500 Startups and others

thenextweb.com
Today Cloudability announced that it has landed a $8.7 million Series A round, led by Foundry Group, and participated in by 500 Startups, Wieden, and Trinity Ventures. Two new members of its board of directors were announced as well, including Jason Seats, the founder of SliceHost. The cloud – computing and storage services that...
Cloud cost management startup Cloudability picks up $8.7m from Foundry, 500 Startups and others
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