business advertisers

business advertisers

Exclusive: Coupons apps seeing CPMs in excess of $10 from Pontiflex's sign up ads

www.insidemobileapps.com
Mobile ad platform Pontiflex today announced that leading coupon apps on Google Play are seeing CPMs in excess of $10. Pontiflex allows mobile ad networks and developers to serve sign up ads to their customers. The sign up ads are for deals and newsletters from brands and other business. Advertisers...
Exclusive: Coupons apps seeing CPMs in excess of $10 from Pontiflex's sign up ads
Twitter for business, 101: Twitter wants to help advertisers 'tweet to success'

Microsoft adCenter Launches Location Extensions In Ads

searchengineland.com
Microsoft has announced the launch of Location Extensions in adCenter, after mentioning plans for this, among other new features, nearly a year ago. The Location Extensions allow local business advertisers on Bing and Yahoo! search results to display their addresses and phone numbers within the... Please visit Search Engine Land for...
Microsoft adCenter Launches Location Extensions In Ads

This Epic 3-D Diagram Explains How Online Ad Fraud Actually Works

www.businessinsider.com
The team at web traffic analytics site spider.io released a cool diagram that sheds light on the mostly invisible (and illegal) world of hidden display ad exchanges. Ad fraud occurs when high-traffic, low-quality sites (like porn or song lyric sites) insert legitimate websites into their browsers that visitors to the site don't...
This Epic 3-D Diagram Explains How Online Ad Fraud Actually Works

Square hires ex-Googler to handle global expansion, partnerships

gigaom.com
Francoise Brougher, the former chief small business salesperson for Google has joined Square, taking over the quickly growing mobile payment company’s Business Lead role. What’s a business lead? We’re a bit confused by the term as well, but according to Square, Brougher will oversee Square’s “growth operations including revenue products,...
Square hires ex-Googler to handle global expansion, partnerships
YieldMetrics closes buzzy $1.7 million Seed round, delivers radical transparency to online advertising

Twitter announces Promoted Products for small business advertisers who use American Express

thenextweb.com
Twitter has today announced a new advertising program specifically aimed at small businesses with an American Express card. The program appears to be designed as a test run for rolling out advertising options suited to smaller businesses on a larger scale. The test group will be small at first, with...
Twitter announces Promoted Products for small business advertisers who use American Express

Who Believes In Facebook? Investors Who Plopped $900 Million Into Its Preferred Marketing Developers

techcrunch.com
While greedy advertisers claim they’re skeptical about Facebook because it won’t give them obtrusive ad units, investors seem quite confident in its business, considering they’ve publicly poured $900 million into Facebook Preferred Marketing Developers according to a study by AlphaBoost.  The future of Facebook ads is a particularly popular bet,...
Who Believes In Facebook? Investors Who Plopped $900 Million Into Its Preferred Marketing Developers
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