business b2b

business b2b

Enterprise is sexy! 80% of tech startups likely to IPO are B2B

venturebeat.com
The enterprise is red-hot now, but pragmatic investors have been quietly investing for decades. According to technology research firm CB Insights, these investors will reap the rewards in the next few years. The Tech IPO Pipeline report found that 80 percent of the technology companies that will file for an...
Enterprise is sexy! 80% of tech startups likely to IPO are B2B
Demandbase now offers B2B ad-targeting based on the software companies use

6 Ways To Make Freemium Work For B2B Products

readwrite.com
Guest author Anthony Smith is CEO of Insightly. You may have read a lot of articles last year about why the so-called "freemium" model doesn't work for most consumer-oriented companies. And it's true; offering a base-level product for free to gain visibility and marketshare and then converting a subset of...
6 Ways To Make Freemium Work For B2B Products
Mazree: the enterprise social network that does not compete with Yammer & Salesforce

5 tips for writing compelling B2B marketing content

thenextweb.com
A while back, I discussed how to use humor in your social media communications, and why it works. However, when you delve into the world of Business-to-Business (B2B) communications, a lot of rules, regulations, and seriousness must be applied. Comparatively, the world of Business-to-Consumer (B2C) marketing has a much higher ‘fun...
5 tips for writing compelling B2B marketing content

Love IPOs? Here's how different tech genres have performed after their public moment

thenextweb.com
According to a study by Emergence Capital, initial public offerings (IPOs) executed by Software as a Service (SaaS) companies are generally successful over the long term, and business to business (B2B) offerings trump business to consumer (B2C) stock debuts when their following performance is considered. Emergence compiled information on 103...
Love IPOs? Here's how different tech genres have performed after their public moment

Act-On takes on a $16 million Series D to fuel its marketing automation platform

thenextweb.com
Putting points on the board for the Portland startup community, Beaverton-based Act-On software today announced a $16 million Series D round of funding. The new investment was led by Norwest Venture Partners. Previous investors, including Voyager Capital, Trinity Ventures, and the US Venture Partners, participated. According to the funding database Crunchbase,...
Act-On takes on a $16 million Series D to fuel its marketing automation platform

Cloud storage startup Box readies for a 2014 IPO

venturebeat.com
Aaron Levie, Box‘s energetic young CEO, today revealed that the company is prepping for an initial public offering in 2014. In an interview with Bloomberg, Levie said a 2013 IPO would be a “long shot,” but didn’t completely rule it out. The company had previously aimed to IPO in the...
Cloud storage startup Box readies for a 2014 IPO

Why Mobile Business Apps are Attractive to Venture Capitalists

www.readwriteweb.com
The allure of making millions, perhaps even billions, of dollars developing mobile apps for the consumer market is obvious. Instagram just got a cool $1 billion from Facebook. Path has a $250 million valuation. Even Twitter was started as a mobile, text messaging-based service. Venture capitalists are always on...
Why Mobile Business Apps are Attractive to Venture Capitalists

Business Interactions Platform Tradeshift Receives Strategic Investment From Intuit, Access To 5M QuickBooks Customers

techcrunch.com
In a bid to reach scale and with it reap the benefits that network effects bring, Tradeshift, the free e-invoicing and business interactions platform, has partnered with Intuit, along with taking a strategic investment from the legacy accounting software maker. The amount isn’t being disclosed — said only to be...
Business Interactions Platform Tradeshift Receives Strategic Investment From Intuit, Access To 5M QuickBooks Customers
The CEO's Social Media Strategy: Ignore It [Infographic]

Online Gaming Group bwin.party Sells Poker Network Ongame To Amaya For Up To $32.2M

techcrunch.com
Canada’s Amaya Gaming is to buy bwin.party’s B2B poker network Ongame in a deal worth up to €25 million ($32.2 million). An initial payment of €15 million ($19.3 million) is payable in cash on completion — expected during the fourth quarter of 2012 but subject to standard conditions including regulatory approval. Additional payments of up...
Online Gaming Group bwin.party Sells Poker Network Ongame To Amaya For Up To $32.2M
SOCIAL MEDIA INSIGHTS: Twitter Getting Into The Music Business
Silicon Valley rallies behind Alchemist, an incubator for B2B startups (exclusive)

Forget Virality, Selling Enterprise Software Is Still Old School

techcrunch.com
Editor’s note: Roman Stanek is CEO and founder of GoodData. Follow him on Twitter @RomanStanek. Lately, in Silicon Valley and its counterparts around the world, disappointment has ruled the halls of companies that had a huge impact with consumers, but then fizzled as investments when they went public. Facebook’s and Zynga’s...
Forget Virality, Selling Enterprise Software Is Still Old School
SMB commerce platform TradeSync raises $1.4M and adds an Intuit co-founder to its board
New York's 'big data' investor gets scooped up by First Mark Capital
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