business goals

business goals

SocialFlow Opens The Floodgates

techcrunch.com
Brands love marketing across social media, but it is a little like TV advertising in that it is hard to measure how effective it is. Sure, you can count retweets, likes, and Klout scores, but how does that translate into real engagement with a brand or actual spending? SocialFlow is...
SocialFlow Opens The Floodgates

Former DailyCandy CEO unveils stealth-mode startup LinkSmart

gigaom.com
Clicking around the Web, you’ve likely noticed those links in articles that lead to ads or commerce sites. But LinkSmart, a Boulder, Colo.-based startup launching Wednesday out of stealth mode, has a plan to use in-text links to help Web publishers optimize traffic and improve reader engagement. Founded by former...
Former DailyCandy CEO unveils stealth-mode startup LinkSmart

Consider The Ends To Justify The Means In PPC

searchengineland.com
“En toute chose il faut considérer la fin.” (In everything one must consider the end) -    Jean de La Fontaine, 1668 It seems that every initial conversation with a prospect, or a new client, seems to start out as follows: Me: “What are your business goals?” Client: “I want...
Consider The Ends To Justify The Means In PPC

Fundable debuts as a Kickstarter for corporate set

gigaom.com
The cult of Kickstarter and the looming promise of the JOBS Act, which will let entrepreneurs to raise capital from non-accredited investors on a certified platform, have presented an opportunity that Fundable wants to pursue. The service, which is backed by Virtucon Ventures out of Columbus, Ohio, debuted today with...
Fundable debuts as a Kickstarter for corporate set

Who needs Groupon when you can run your own daily deals with Privy?

thenextweb.com
Groupon’s success has been quite the roller coaster ride, and since then so many companies have launched just to snag a piece of trending fame that I’ve grown tired of the entire space. Most daily deal sites are merely clones of something I never found that interesting in the first...
Who needs Groupon when you can run your own daily deals with Privy?

The best new cloud startups will be at Structure 2012

gigaom.com
GigaOM’s fifth annual Structure conference is thrilled to announce the finalists for our Structure LaunchPad competition. Reserve your seat and meet these hot new startups face-to-face at Structure 2012! Atlantis Computing leverages commodity servers for storage-intensive virtualized applications in cloud environments. Cirro empowers nontechnical analysts to perform complex analysis on...
The best new cloud startups will be at Structure 2012

Live Drawing SXSW: What's So [Bleeping] Hard About Social ROI?

www.readwriteweb.com
We all struggle with social measurement. Are we measuring enough? Are we measuring the right things? Clearly defining social ROI, especially if your business goals aren't tied to product sales, can be a frustratingly elusive goal. Craig Daitch (Ford), Eric Swayne (M/A/R/C Research), Liz Strauss (Inside Out Thinking), Matt...
Live Drawing SXSW: What's So [Bleeping] Hard About Social ROI?

Smithfield CEO thinks the future will be awesome

tech.fortune.cnn.com
Sure, there are going to be challenges in food production. But the CEO of the world's largest pork processor is excited to take them on. By Shelley DuBois, writer-reporter Green conferences can get a little glum. What with climate change, shrinking resources and a growing global population, CEOs face scary...
Smithfield CEO thinks the future will be awesome
Privacy: Facebook and Google baking it in, but will startups follow the recipe?

Will 'Matter' Matter? Startup Proposes New Model For Long-Form Journalism

www.techdirt.com
Over the last couple of weeks, there has been growing buzz about Matter, a startup that is proposing a new business model for long-form science journalism and is raising funds on Kickstarter. Their approach is fairly straightforward: each week, they will produce one piece of ultra-high-quality journalism on a science...
Will 'Matter' Matter? Startup Proposes New Model For Long-Form Journalism

Best Buy's Fate Lies With Boutique Mobile Tech, Not Big-Box Stores

www.fastcompany.com
Best Buy is shuttering 50 of its big warehouse-style stores and is going to remodel the remaining ones. It's all because the retail landscape is changing, shaped by the power of mobile technology.Instead of concentrating on traditional giant warehouse-style stores, which it's perhaps best associated with, Best Buy has said...
Best Buy's Fate Lies With Boutique Mobile Tech, Not Big-Box Stores

Startup Spotlight: ReadyPulse turns Twitter, Facebook followers into ‘brand advocates’

www.geekwire.com
Srinivas Penumaka There’s no shortage of folks developing tools to help companies make sense out of social networking chatter. Last year, Salesforce.com gobbled up Radian6 for up to $326 million, while other Seattle upstarts such as Prosodic, Simply Measured and Visible Technologies also are attacking the opportunity. Nonetheless, despite the...
Startup Spotlight: ReadyPulse turns Twitter, Facebook followers into ‘brand advocates’

Top 5 gotchas that prevent NoSQL from meeting business goals

gigaom.com
NoSQL is addressing some tough challenges that businesses have in harnessing big data, and consequently, it’s growing like a weed in the enterprise. But this is causing additional problems down the line that IT departments can’t afford to take on with no extra budget and the business side breathing down...
Top 5 gotchas that prevent NoSQL from meeting business goals

Fan Appz launches Social Database

www.insidefacebook.com
Social media marketing platform Fan Appz announced a feature this week to help companies gather information about their fans that can then be applied to other marketing efforts. With the new Social Database, marketers can begin to create individual customer profiles as users interact with Fan Appz applications. For example,...
Fan Appz launches Social Database

How To Turn Your Blog Into A Profitable Business

www.problogger.net
Recently I went to the Connect Now conference and had the chance to hug Darren Rowse, meet Gary Vaynerchuk and hang out with my social media friends. One year ago, I didn’t think I’d be able to accomplish something so awesome. Skellie was one of the people that made this...
How To Turn Your Blog Into A Profitable Business

Just How Often Should You Blog?

webworkerdaily.com
Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a...
Just How Often Should You Blog?

Social Media Marketing Overload? Some Tips for Startups

www.readwriteweb.com
It is widely accepted that social media has transformed the landscape of marketing radically, and no longer can businesses - no matter their size or stage of development - afford to avoid social media. While the importance of developing one's brand online remains paramount - most obviously through the registration...
Social Media Marketing Overload? Some Tips for Startups

'Breath Social': The New Rules of Relationship Management

www.readwriteweb.com
Despite the proverbial "the customer is always right," the relationship between the customer and the company has long been organized for the benefit of the latter. But the ability for companies to completely control this relationship has disappeared. Social CRM: The New Rules of Relationship Management, a report from the...
'Breath Social': The New Rules of Relationship Management

Brazen Careerist Adds Future-Focused Idea-based Social Resumes

blog.louisgray.com
For most of us, resumes are updated with great irregularity - usually just before leaving one job, and just after arriving at another. These resumes also are much more focused on our pasts than our future - highlighting previous jobs and degrees, durations of each stop, and what we think...
Brazen Careerist Adds Future-Focused Idea-based Social Resumes

Yahoo Publisher Network To Be Axed, Customers Referred To Chitika Instead

techcrunch.com
We just received an anonymous tip from someone who claims to have received an email from Yahoo which says that the company’s Google AdSense counterpart, Publisher Network, will be shut down by the company in the next 30 days. There’s some chatter about it on Twitter as well, so...
Yahoo Publisher Network To Be Axed, Customers Referred To Chitika Instead

Scorecard: Does Your Agency Fondle The Hammer?

www.web-strategist.com
Agency Partners Are Critical To The Success Of A Brand Your strategic agency partners are key to your success.  They bring with them domain expertise, years of experience deploying, and a fresh injection of thinking that most brands can’t foster internally.  As a result, relying on these agile partners outside...
Scorecard: Does Your Agency Fondle The Hammer?

Case-Study: Deconstructing Popular Websites (Opinion Column)

www.smashingmagazine.com
  In our past articles, we’ve experimented with better ways to engage users on web pages with CSS3. We love getting into the nuts and bolts of web design by showing off some nifty coding tricks. In this article we’ll take a step back to provide some reasoning for designers...
Case-Study: Deconstructing Popular Websites (Opinion Column)

Google Denied Trademark on Android Nexus One

www.readwriteweb.com
It's been a rough day for Google's Android phone, the Nexus One. First we learned this morning that initial sales have been far weaker than the iPhone saw when it first came out of the gate. Now it's being reported that the U.S. Patent and Trademark Office has rejected its...
Google Denied Trademark on Android Nexus One

How to Overcome Your Three Greatest Blogging Challenges

www.copyblogger.com
Let’s say you thought it would be pretty neat to climb Mount Everest. You find two “how-to” web sites that explain what’s involved. One details a tough training regimen, spells out all of the financial costs, has a serious conversation with you about the risks, and gives you a...
How to Overcome Your Three Greatest Blogging Challenges
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