campaign strategies

campaign strategies

Markets: Whitman Plays POTUS Debate Game, Promises Darkness Before HP's Dawn

Online Media Daily: Coke Zero Finds Social Success

www.mediapost.com
Late last year, Coca-Cola tapped Mediatronica, a social media technology and services company, and syndication technology provider Conduit, for a broadly distributed "Zero" promotion. According to new data released by the soft-drink maker, Coca-Cola Zero branded content was distributed to 1 million users within 24 hours of the campaign's launch....
Online Media Daily: Coke Zero Finds Social Success
Why Aldo's Instagram Campaign Started Out Great But Fell Apart In The End

Using digital collaboration to help beat cancer

www.guardian.co.uk
The Open Labs weekend grouped together cancer and digital innovation experts to code, communicate and help beat cancer"Imagine a world where 100,000s of people playing a simple game-based app on their smartphones or social networks or computers were at the same time analysing data and helping to beat cancer. Think...
Using digital collaboration to help beat cancer
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