campaigns

campaigns

Closing the loop: How iOS acquisition is about to get a whole lot smarter

Happy or sad? You might not see that ad, if Microsoft Kinect can figure out your mood

www.geekwire.com
A while back we reported about a Microsoft patent application for a system that would scan your posts on Facebook and other social media (with your permission, presumably) to deduce your mood, interests, and possibly even your intelligence, to help deliver search results more suited to you. Now the company...
Happy or sad? You might not see that ad, if Microsoft Kinect can figure out your mood

Making The Case In Favor Of Enhanced Campaigns

searchengineland.com
There’s been a lot of anxiety and skepticism from PPC marketers around the recently announced enhanced campaigns. One Search Engine Land commenter put it pretty bluntly: While it’s true that certain advanced features – most notably device-level targeting and keyword-level CPC bidding for... Please visit Search Engine Land for the...
Making The Case In Favor Of Enhanced Campaigns

AudienceScience slashes 33 jobs, plans to close ad network

www.geekwire.com
AudienceScience, a global digital marketing company with offices in Bellevue, is closing its ad network business effective Dec. 1 so the company can focus solely on the AudienceScience Gateway, its global SaaS-platform for marketers. The end of the ad business resulted in the eliminated of 33 sales and marketing jobs among...
AudienceScience slashes 33 jobs, plans to close ad network

Ad-Tech Specialist Marin Software Raises $105M In IPO As Shares Pop 30% To $18.67

techcrunch.com
The first ad tech IPO of 2013 hit the NYSE today: Marin Software priced its 7.5 million shares at $14 each, raising $105 million at a valuation of $425 million. Trading under the symbol MRIN, the stock saw a small pop in its opening hour, rising by some 40% before...
Ad-Tech Specialist Marin Software Raises $105M In IPO As Shares Pop 30% To $18.67

Case study: FBX ads result in more sales when combined with Facebook Ads API

www.insidefacebook.com
E-commerce customers who were targeted with Facebook Exchange remarketing ads after first seeing a traditional Facebook ad generated 89 percent more in sales revenue than customers who entered the remarketing pool through non-Facebook channels, according to a study by Nanigans. In a four-month study of an online retailer that generated $1.2 million in...
Case study: FBX ads result in more sales when combined with Facebook Ads API

5 companies turning your data into dollars

gigaom.com
Big data and the marketing world go together like peanut butter and jelly. Marketers want to present their brands in the most-effective manner possible and always put the right ad in front of the right person. In theory, big data makes that possible at a whole new level. Today’s analytic...
5 companies turning your data into dollars

Analytics tool helps voters search social media streams of Obama, Romney campaigns

www.computerworld.com
Data analytics firm Atigeo has released an online tool designed to help voters quickly research the positions of the two major U.S. presidential candidates on a wide range of election issues....
Analytics tool helps voters search social media streams of Obama, Romney campaigns

Salesforce.com Gets Access to Twitter's Firehose

allthingsd.com
Salesforce.com announced late tonight that it has signed a strategic alliance with Twitter that will bring the global “firehose” of 400 million daily tweets right inside its Radian6 social intelligence application. Radian6 is the Canadian social analytics outfit for which Salesforce paid $326 million in March of 2011. Since then...
Salesforce.com Gets Access to Twitter's Firehose

Chartboost: Opportunity for developers on Sundays with low average bid prices, Wednesday is most popular day to launch iOS games

www.insidemobileapps.com
Cross-promotion network Chartboost revealed in its November Insights Report that Sundays is an opportunity that developers can take advantage of due to low average cost-per-click (CPC) bid prices and Wednesday is the most popular day to launch games on the Apple App Store since its updated on Thursdays. This is...
Chartboost: Opportunity for developers on Sundays with low average bid prices, Wednesday is most popular day to launch iOS games

How Online Searches Influence Voting: Going Negative Doesn't Work

www.readwriteweb.com
A new joint Harris/BrandYourself study released Monday shows that nearly one third of U.S. adults have looked up information about a candidate online, which puts more onus on campaigns to get their online messaging straight. Encouragingly in the face of so much negative political messaging, positive information found online...
How Online Searches Influence Voting: Going Negative Doesn't Work

The Weekly Good: Here's How $7 Can Help Change The World

techcrunch.com
[Editor's Note: This is a weekly series. If your company is doing something amazing to help a charitable cause or doing some good in your community, please reach out.] What if just by buying a t-shirt that spreads a message for a charitable cause, you could help fund that cause?...
The Weekly Good: Here's How $7 Can Help Change The World

Accelerating Revenue Growth With Keyword Parity

searchengineland.com
As campaigns mature, keywords evolve from experiments to proven revenue drivers. Remembering to add a keyword to Bing after a successful trial in Google or remembering to expand a new top performing keyword across its other match types is easier said than done. With so much focus these days on...
Accelerating Revenue Growth With Keyword Parity

Cybercriminals are increasingly abusing .eu domains in attacks

www.pcworld.com
Cybercriminals are increasingly using .eu domain names in their attack campaigns, according to data from multiple security companies. "Numerous malicious .eu domains have been registered during November which are being used to infect PCs with malware via the Blackhole exploit kit," said Fraser Howard, principal virus researcher at security...
Cybercriminals are increasingly abusing .eu domains in attacks

Facebook to charge businesses for 'Offers' posts

www.insidefacebook.com
Facebook today announced it will begin charging page owners at least $5 per Offers post, with the option to pay more to promote the post and reach a bigger audience. Previously, page owners could create offers for free, just like making any other post. Companies, however, could pay to boost...
Facebook to charge businesses for 'Offers' posts

Enhanced Campaigns: Google's Grand Unification Theory

searchengineland.com
Early last century, Albert Einstein turned the world of established physics upside down when he introduced his theories of special and general relativity. Newton’s Laws, which had successfully driven the work of physicists for hundreds of years, were usurped by Einstein’s new theories.... Please visit Search Engine Land for the...
Enhanced Campaigns: Google's Grand Unification Theory

Early tests show Android users respond better to mobile Facebook ads than iPhone users do

www.insidefacebook.com
Initial tests of Facebook’s new mobile-only ad offering show Android users are more likely to click and take action on a brand’s page than iPhone users, leading to lower costs per fan. Facebook ad optimization company TBG Digital has shared with us findings from a recent campaign for a leading...
Early tests show Android users respond better to mobile Facebook ads than iPhone users do

Google acquires promotions platform firm Incentive Targeting

www.computerworld.com
Google has acquired Incentive Targeting which offers a software-as-a-service platform for promotional campaigns to the grocery industry....
Google acquires promotions platform firm Incentive Targeting

New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More

searchengineland.com
Google Adwords is rolling-out a new upgrade center today for advertisers using Enhanced Campaigns. Accessible from the left-hand nav bar on the Campaigns tab, the upgrade center lets advertisers managing several campaigns perform bulk upgrades to multiple campaigns simultaneously and merge selected... Please visit Search Engine Land for the full...
New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More
Indiegogo Bends Its Own Rules, Lowers Fundraising Goal for Hills Star Whitney Port

Facebook updates mobile fan pages to include pinned posts, store locator, popular songs, activity log, other Timeline features

www.insidefacebook.com
Facebook continues to roll out the Timeline design to fan pages on mobile devices, and now we’ve gotten a full look at what’s available. Updated mobile pages include most native Facebook features that are available on desktop: cover photo, friend activity, pinned posts, store locator, events, popular songs and more....
Facebook updates mobile fan pages to include pinned posts, store locator, popular songs, activity log, other Timeline features

How 5 Years Of Doing The Right Things Can Be Undone In 9 Months Of Doing Nothing

searchengineland.com
We’ve all seen those one-and-done link building campaigns. Maybe even some of us have had clients push for them. They never work. It’s like Matthew McConaughey’s abs. Do you really believe that he only goes to the gym for a two-month stint to maintain those perfect pectorals? Doubtful. Why do......
How 5 Years Of Doing The Right Things Can Be Undone In 9 Months Of Doing Nothing

Do Klout Perks carry any real-world weight?

www.pcworld.com
You may be more than the sum of your parts, but to Klout, you're just a number. The analytics company monitors your interactions on Twitter, Facebook, LinkedIn and beyond. It then sorts through the data to generate a numeric score that purportedly "measures a person's overall online influence" on...
Do Klout Perks carry any real-world weight?

Facebook to offer conversion tracking and optimization through self-serve ad tool

www.insidefacebook.com
Facebook today announced that it will offer a self-service conversion measurement feature for direct response marketers and expand the capabilities of its Optimized CPM bidding option to incorporate conversion data. Facebook tells us marketers will be able to use its tool to generate a unique bit of code to add...
Facebook to offer conversion tracking and optimization through self-serve ad tool

Kontagent gives mobile app makers the tools to track and increase the lifetime value of a user

thenextweb.com
Kontagent, a company that provides enterprise-level mobile in-app analytics to companies that build and distribute mobile applications, today announced two new features to its platform that should allow companies to better segment their user base and track revenue per user over individual accounts. The new capabilities allow for the following: user groups can...
Kontagent gives mobile app makers the tools to track and increase the lifetime value of a user

DataXu Raises $27M For Real-Time, Data-Driven Ad Buying

techcrunch.com
DataXu, a startup that sees itself at the head of a “programmatic marketing revolution, has raised $27 million in new funding. DataXu was founded by MIT aeronautics and astronautics engineers who teamed up with tech entrepreneurs to create software that optimizes ad buying across multiple exchanges, which they launched at...
DataXu Raises $27M For Real-Time, Data-Driven Ad Buying

Hackers target shared Web hosting servers for mass phishing attacks

www.computerworld.com
Cybercriminals increasingly hack into shared Web hosting servers in order to use the domains hosted on them in large phishing campaigns, according to a report from the Anti-Phishing Working Group (APWG)....
Hackers target shared Web hosting servers for mass phishing attacks

Facebook says impressions, reach and frequency matter more than clicks

www.insidefacebook.com
Clicks aren’t the right metric for brand advertisers, Facebook Head of Measurement and Insights Brad Smallwood told the audience at IAB MIXX Conference in New York today. Smallwood shared results from recent campaign studies that indicated impressions, reach and frequency were more valuable than clicks. Specifically, 99 percent of sales came...
Facebook says impressions, reach and frequency matter more than clicks
The 3 Best Places To Legally Watch Free Movies Online

Facebook ends Reach Generator program in favor of Promoted Posts product

www.insidefacebook.com
Facebook has ended the Reach Generator program for premium advertisers less than seven months since it was announced at fMC, a company spokesperson confirms. Reach Generator allowed advertisers to pay Facebook on an ongoing basis, as opposed to a CPC or CPM basis, to sponsor their page posts and guarantee...
Facebook ends Reach Generator program in favor of Promoted Posts product
× Just a test of the new info bar. What do you think?