case study

case study

RIAA (sort of) responds to SOPA critics, says copyright "offers little real protection"

How Social Media Will Save - Not Kill - the Television Ad

www.readwriteweb.com
David Griner doesn’t think television advertising needs to be saved from the Internet and social media. On the contrary, Griner says television ads need to be saved from themselves. “I personally find that most television ads are gutless and self-obsessed,” said Griner, director of digital content for the ad...
How Social Media Will Save - Not Kill - the Television Ad

BrightEdge: Here’s How To Make Paid And Organic Search Work Together

techcrunch.com
If your company shows up in both the organic and paid search results of a given search term, is that a good thing? Or a waste of money? That’s something that Google itself has been researching, and today, SEO service BrightEdge took a closer look at one advertiser’s approach for...
BrightEdge: Here’s How To Make Paid And Organic Search Work Together

Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia

searchengineland.com
While Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least that is what I said during a recent presentation in Sydney, where I had the pleasure of meeting Alistair Lattimore (Al). Al does CRO, SEO and agency management for Mantra Group,...
Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia

Microsoft details how iPad app development compares to Windows 8

www.zdnet.com
In an apparent attempt to attract iPad developers, Microsoft has posted a case study comparing iPad app development to Windows 8 Metro-style tablet development....
Microsoft details how iPad app development compares to Windows 8

SearchCap: The Day In Search, May 12, 2012

searchengineland.com
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia While Google’s new smartphone bot has been announced, it does not appear to be...
SearchCap: The Day In Search, May 12, 2012

How to run a successful research lab without having a lab

arstechnica.com
At the meeting of the American Association for the Advancement of Science, Atul Butte gave a talk entitled, "Translational Medical Discoveries Through Data Transparency and Reuse." It could just as easily been called "how to run a successful research lab without having a lab." Butte, who is faculty at...
How to run a successful research lab without having a lab

The fascinating story behind Playboy’s successful #FriskyFriday Twitter campaign

thenextweb.com
Even if you don’t follow Playboy on Twitter, you have probably heard about something the company does every Friday using the hashtag #FriskyFriday. Basically, Playboy asks ladies to share pictures of themselves and then chooses a winner at the end of the day. The company gets tons of entries and...
The fascinating story behind Playboy’s successful #FriskyFriday Twitter campaign

ASHTON KUTCHER: The Role Of Steve Jobs Was Meant For Me (AAPL)

www.businessinsider.com
Ashton Kutcher is wasting no time preparing for the role of Apple cofounder Steve Jobs, reports The Daily. Mark Hulme, the producer behind the movie Jobs, said, "He is already meeting with folks that knew Steve Jobs. He’s working with professionals to get inside the voice. He’s letting his...
ASHTON KUTCHER: The Role Of Steve Jobs Was Meant For Me (AAPL)

Apps Should Respect Users' Preferences

www.readwriteweb.com
Facebook's Open Graph is too tempting for app developers. All they need is the slightest bit of permission from the user, and then they can go nuts posting all kinds of app activity for all that person's friends to see. Some apps can't resist the chance to promote themselves, and...
Apps Should Respect Users' Preferences

Amazon granted a patent on ‘electronic gifting,’ with a twist

www.geekwire.com
Did Amazon.com just patent Christmas? Not quite, but the company has just been granted a patent on what has become a common method of giving presents — a system for selecting digital gifts such as movies, music or e-books, sending an electronic notification to a recipient, and allowing them to...
Amazon granted a patent on ‘electronic gifting,’ with a twist

How A Free Movie Made $1 Million In 14 Days

www.techdirt.com
Sheri Candler points us to a fascinating case study by Peter Broderick, about how the independent documentary film Hungry For Change was able to leverage the use of "free" to make over $1 million in just two weeks. The summary: The release of HUNGRY FOR CHANGE was unprecedented. The film:...
How A Free Movie Made $1 Million In 14 Days
Big Data Indeed: Sequoia and Accel Pump $70 Million into Little Known Qualtrix

How a few simple push notifications helped data shrinking app Onavo go viral

venturebeat.com
One of the great things about Onavo, the hot mobile app that compresses your iPhone’s data, is that most of its magic happens in the background. But while that makes Onavo a breeze to use, it also makes it easy for users to forget that they’re receiving the benefits of...
How a few simple push notifications helped data shrinking app Onavo go viral

Valve's Comprehensive Strategy Shows How To Go From Fee To Free... And Increase Revenue Twelve-fold

www.techdirt.com
We've writen about Valve's approach to the market many times before. The company believes strongly that "piracy" is a service problem not a legal problem. It knows that it can easily compete with piracy by offering a better service, something that it regularly succeeds in doing. However, On The Media...
Valve's Comprehensive Strategy Shows How To Go From Fee To Free... And Increase Revenue Twelve-fold

Rawporter Is A Brilliant, But Poorly-Executed, Idea

www.readwriteweb.com
The future of journalism, as Rawporter sees it, will include armies of regular people selling raw video footage to outlets who can't get a crew to breaking news events. But, based on a test of Rawporter's iOS app Tuesday, the future of journalism is going to have to wait. And...
Rawporter Is A Brilliant, But Poorly-Executed, Idea

Apple, Victoria's Secret And IKEA All Fall Into The Same Brand Archetype

www.businessinsider.com
What do the Apple, Victoria's Secret and IKEA brands have in common? They're all from the same archetype. The brand are "Creators," according to a case study from marketing firm Added Value.  It's all about how consumers are able to use the brands to create their own identities. Creator brands allow...
Apple, Victoria's Secret And IKEA All Fall Into The Same Brand Archetype
Amazon's Kindle deal with Waterstones deflates Nook's global balloon

Sean Parker And Shawn Fanning Talk To Us About Airtime, The Facebook IPO, And A Lot More

www.businessinsider.com
Sean Parker and Shawn Fanning. haven't slept in two days. They've been preparing for the launch of their new startup, Airtime, which lured celebrities and news outlets to MILK studios yesterday on the west side of Manhattan. I was their last interview and found the pair exhausted. Fanning contemplated conducting...
Sean Parker And Shawn Fanning Talk To Us About Airtime, The Facebook IPO, And A Lot More

Asking for Open Graph app permissions: Involver shares best practices following success of Ad Meter campaign

www.insidefacebook.com
Social marketing platform Involver found that integrating Open Graph to let users share their app activity with friends led to a 20 percent viral boost for the USA Today Ad Meter application. The app, which presented users with a number of Super Bowl commercials to watch and rate, asked for...
Asking for Open Graph app permissions: Involver shares best practices following success of Ad Meter campaign

When Hip Doesn't Tip: Users Wonder Why a Good App Failed

www.readwriteweb.com
Forecast, an app that aimed to make it easier for people to use Facebook and Foursquare to connect in the real world, told users in an email late Monday night that it is shutting down. The sudden end comes after rave reviews in tech circles and in mainstream publications (the app boasts a blurb...
When Hip Doesn't Tip: Users Wonder Why a Good App Failed

iPad Security Case Study: Are We There Yet?

www.pcworld.com
Six months ago, the first iPad landed at the Bank of the Ozarks. Now there are nearly 20 company-owned iPads in employees' hands, with plenty more on the way....
iPad Security Case Study: Are We There Yet?

The Key To Marketing A Unique Breakthrough Product Like The Lytro Camera

www.businessinsider.com
The Lytro may be a breakthrough product, but there's a huge set of unknowns created when you try to sell something as unique as this camera. Forget about all the fancy tech residing inside the Lytro's little rectangular body. How the heck are you supposed to market something that's so different from anything...
The Key To Marketing A Unique Breakthrough Product Like The Lytro Camera

The datablog as you've never seen it before: presenting Silk, a fresh and interactive way to visualise content

www.guardian.co.uk
A new Dutch web app promises to revolutionise the way we interact with content-rich websites. Here's a case-study using the datablog• More data journalism and data visualisations from the GuardianA team of Dutch web-designers and digital engineers today launched Silk, their new and ambitious web-app which doubles as a flexible...
The datablog as you've never seen it before: presenting Silk, a fresh and interactive way to visualise content

Flash, an option for big data performance?

gigaom.com
Flash memory is not cheap, but it can play a valuable role in helping companies crunch big data faster and might even save them money in the long run. Scott Metzger, vice president of analytics at flash-memory array maker Violin Memory, argued Thursday at Structure:Data that putting flash memory at...
Flash, an option for big data performance?
This Creepy App Isn’t Just Stalking Women Without Their Knowledge, It’s A Wake-Up Call About Facebook Privacy
Direct Mail Ain’t Dead, Says Facebook

How Curt Schilling's videogame dreams turned toxic

news.cnet.com
commentary An ambitious plan to create a competitor to "World of Warcraft" and a loan from Rhode Island transformed a politically conservative former baseball star into a case study for foolish government spending. [Read more]...
How Curt Schilling's videogame dreams turned toxic

Is it a tech bubble?

cdixon.org
Every week a “we are in a tech bubble” article seems to come out in a major newspaper or blog. People who argue we aren’t in a bubble are casually dismissed as promoting their own interests. I’d argue the situation is far more nuanced and that people who engage in...
Is it a tech bubble?

Hoo-ah: How the US Army Has Become a Social Media Leader

www.readwriteweb.com
Over the past several years, the US Army has developed an exemplary program in exploiting numerous social media methods, and done so without a lot of flash, expense, or personnel. They have an engaged audience, numerous followers, and maintained a multi-pronged campaign into all of the major social media networks,...
Hoo-ah: How the US Army Has Become a Social Media Leader
× Just a test of the new info bar. What do you think?