celebrity endorsements

celebrity endorsements

Sophia Amoruso: Celebrity endorsers aren't great for fashion, either

KEF introduces M Series headphones bred from HiFi speaker know-how

www.engadget.com
Mostly known for its extravagant speaker systems, KEF is finally taking a whack at ear gear. Today, the company announced two new types of HiFi headphones, known as the M Series, which include a pair of on-ear cups (M500) and a set of in-ear buds (M200). Priced at $300,...
KEF introduces M Series headphones bred from HiFi speaker know-how
Why Klout really matters: Money, money, money

Why Social Recommendation Services Need to Get Even More Personal

mashable.com
Yen Lee is the founder and president of Uptake, a social travel company that pairs personalized recommendations from friends with an extensive, searchable catalog of expert and consumer travel insights. Yelp, TripAdvisor and Amazon user reviews aren’t enough anymore. Crowd insights are no longer meaningful to the individual simply...
Why Social Recommendation Services Need to Get Even More Personal
Apple taps Samuel L. Jackson and Zooey Deschanel for new iPhone 4S campaign

What Intel sees in will.i.am

tech.fortune.cnn.com
The Black Eyed Peas frontman is more than a pitchman. How (and why) the chip maker forged an alliance with the hip hop impresario. By Richard Murphy, contributor FORTUNE -- Celebrity endorsements are commonplace, from Capital One pitchman Alec Baldwin to Revlon "brand ambassador" Halle Berry. Such arrangements are normally...
What Intel sees in will.i.am

Celebrity Endorsements and Publicity Secrets

www.inc.com
Celebrity Endorsements and Publicity Secrets
Kony 2012 campaign fastest to hit 100M views, draws scrutiny of BBB

YC-backed Hipset's YouTube network makes celebrities more rich and famous

venturebeat.com
Source: Hipset's Facebook pageHipset cofounder Mazy Kazerooni with Justin Bieber and Lil Twist. Celebrities may have goods looks, money, and spotlight, and a fan base, but they don’t always know how to make money off their popularity. Today, Y Combinator company Hipset introduced a multichannel YouTube network that helps musicians...
YC-backed Hipset's YouTube network makes celebrities more rich and famous
DEAR APPLE: We Don't Want A Smart Watch Because The Classic Wrist Watch Will Never Die
Social Media Fight Club! Top tiffs from 2012

Disruptions: Celebrities' Product Plugs on Social Media Draw Scrutiny

bits.blogs.nytimes.com
The Federal Trade Commission wants to better distinguish the blurred line between celebrity endorsements and mere appreciation on social media....
Disruptions: Celebrities' Product Plugs on Social Media Draw Scrutiny

Neil Young's Pono music service wants to democratize high-quality audio (video)

www.engadget.com
Neil Young isn't shy when it comes to embracing new technology, something he put beyond question with his latest appearance on The Late show with David Letterman. The artist took the opportunity to reveal plans for his high-fidelity Pono music service. The aim is to tackle the poor quality...
Neil Young's Pono music service wants to democratize high-quality audio (video)

Think tank: the importance of being honest

www.telegraph.co.uk
After a Twitter backlash against celebrity endorsements, it may be time to try 'influence marketing'...
Think tank: the importance of being honest
PandoMonthly Los Angeles with NastyGal's Sophia Amoruso, the full interview
Lessons from a rare $2 billion LA tech win: "I was competing with both hands tied behind my back"

Beats Electronics Grows Up With Executive Headphones

allthingsd.com
With their bold colors and celebrity endorsements, the Beats by Dr. Dre headphones enjoy quite a following with the younger crowd. But to appeal to the older audiophiles, Beats Electronics is releasing a new model with a more subtle and higher-end design. The Beats Executive is made from such premium...
Beats Electronics Grows Up With Executive Headphones

Adly Raises $2M More As It Expands Tools For Social Media Celebrity Endorsements

techcrunch.com
Adly, a startup that connects advertisers with celebrities willing to post promoted messages on social networks, recently raised $2 million in additional funding. The new funding came from previous backer GRP Partners and new investor Siemer Ventures. Adly has now raised a total of $7.5 million. The company also launched...
Adly Raises $2M More As It Expands Tools For Social Media Celebrity Endorsements
Fab's eyes are bigger than its wallet. That's nothing $100 million can't fix
Video chat service ChatRandom is destroying Fanning & Parker's Airtime with two killer features
HTC's horrible HTC One commercial is just the latest example of tone-deaf marketing
GamesBeat Weekly Roundup
Shoe startup Milk & Honey adds a dose of charity to its celebrity endorsements

Kayak For Textbooks: How BIGWORDS Raised $80M, Went Bankrupt, Then Got Profitable Again

techcrunch.com
In 1998, seeing an underserved niche in the textbook market, Jeff Sherwood and his three co-founders launched BIGWORDS. By the beginning of 2000, they had grown from a team of four to a team of 250, had a warehouse in Kentucky, raised close to $80 million in outside funding, made...
Kayak For Textbooks: How BIGWORDS Raised $80M, Went Bankrupt, Then Got Profitable Again

ShoeDazzle Taps Rachel Zoe as New Celebrity Spokesperson

allthingsd.com
Many subscription e-commerce companies have used celebrities to get their businesses off the ground. So, perhaps, all you need to turn one around is a second spokesperson. At least, that seems to be ShoeDazzle’s plan. Three months after ShoeDazzle replaced Bill Strauss, its CEO, with founder Brian Lee and laid...
ShoeDazzle Taps Rachel Zoe as New Celebrity Spokesperson
Alicia Keys Makes PowerPoints For BlackBerry Marketers
Rhapsody looks to steal some Spotify magic with sleek new iPad app

Bleeding-Edge Election Day Get-Out-The-Vote Tech

techcrunch.com
On Election Day, billion-dollar war chests and celebrity endorsements are infinitely less important than getting Americans off the couch and into the polling booth. We’ve rounded up some bleeding-edge, get-out-the-vote technology below (including one minor, but still funny, epic fail from team Obama): The Romney Campaign’s Digital Brain: Project Orca...
Bleeding-Edge Election Day Get-Out-The-Vote Tech

Local charities and community groups need to focus on online efforts

www.guardian.co.uk
Online marketing and donation tools can help grassroots organisations survive the current economic difficultiesThe UK has slipped back into recession, putting even more pressure on the collective national pocket. As disposable income and financial confidence shrink, what affect will this have on the UK's small, local charities and community groups?These...
Local charities and community groups need to focus on online efforts
CEO Supper Club: What makes ecommerce so hard?
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