Chris Sherman

Puppy's Picks - 11/25/08 — by Jennifer Laycock I scan hundreds of feeds and read dozens of articles each day so you don't have to. From the new "Twitter-bite" to small businesses turning to the web for cheap marketing, find out which articles I dubbed as must-read for the small business crowd today. I remember talking to my friend Matt Bailey earlier this year after a conference and hearing him talk about how he seems our industry shifting from the "sound bite" to the "Twitter bite." His point was that people would soon begin making their points in 140 characters or less, so they could... [Tags: bradenton herald, business crowd, chris sherman, coffee shops, eisenberg]

SMX London - Empowering Search Marketers - Cool tools from Microsoft — The first London SMX in 2007 was a great conference– so the 2008 event held in the New Connaught rooms in Russell Square had a fair bit to live up to. However in spite of a recession there was a good crowd in attendance and the conference attracted many attendees people from all over Europe. To kick off the event Chris Sherman reminded us that we there were a lot of positive changes happening in the current search space. Search engines themselves were finally opening up – particularly so MSN & Yahoo. So Chris suggested we were now witnessing an... [Tags: chris sherman, cool tools, demographic data, excel software, google]

Lessons learned from Google's Lively experiment — Not all Google endeavors turn into gold. Case in point: Lively, a virtual world launched less than five months ago, albeit in "beta." Google announced on its blog late Wednesday that it would shutter the product at the end of the year to focus on its bread-and-butter search business. Here's an excerpt from the post: Google has always been supportive of this kind of experimentation because we believe it's the best way to create groundbreaking products that make a difference to people's lives. But we've also always accepted that when you take these kinds of risks not every bet... [Tags: austin texas, bread and butter, chris sherman, core business, endeavors]

We Recommend You Attend These Two PPC Webcasts From Search Marketing Now — One great source of insightful, interesting paid search marketing webcasts is Search Marketing Now. We attend their webcasts often and usually take away a handful of good ideas for our own PPC accounts. We thought we’d let everyone know that the Search Marketing Now team has two great webcasts coming up. Here is the schedule: November 11 - 1 PM EST Writing Killer Text Ad Copy: 1001 Secrets to Success with Matt van Wagner Great Ad Copy. You know it when you see it, right? But how do you actual create great ads? In this webcast, we’ll break it down... [Tags: automated solutions, bid management, chris sherman, copywriting, great source]

Virtual Worlds Expo organizer explains name change — An organizer of the event formerly known as the Virtual Worlds Expo has explained the recent name change to Engage! Expo. The name change was announced yesterday in an email to recipients of the Virtual Worlds News newsletter. Virtual Worlds News Publisher Christopher Sherman, who is also the executive director of event organizer Show Initiative, told the Industry Standard that an evolving marketplace and fluid definition of the term "virtual world" prompted the change. "We feel that actually the story is changing, or rather, expanding," Sherman wrote in an email. "The market has expanded considerably since we first held... [Tags: 3d web, attendees, chris sherman, cisco, company image]

Tools, Glorious Tools — This session takes you on a whirlwind tour of search marketing tools you’ll want to consider adding to your toolbox. Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers: Ken Jurina, President, Epiar Debra Mastaler, President, Alliance-Link Stephan Spencer, President,...... [Tags: chris sherman, executive editor, ken jurina, marketing tools, search engine]

SMX China 2008 - Report From Nanjing — Posted by gillianLast week, as the US financial powerhouses began to pay the price for their lack of fiscal responsibility, I was on the road in Seoul, Nanjing (for SMX China 2008), and Tokyo. I had a great time! I haven’t felt such excitement, vigor, and potential in a long time. SEOmoz sponsored the water bottles. Chris Sherman took a shot of me showing it off before the keynote speech. I was going to post a standard review of the conference with stats, etc. but Shor wrote an admirably thorough review of the state of search in China and Chris... [Tags: business climate, businesspeople, chris sherman, exhibition center, financial times]

SearchCap: The Day In Search, September 29, 2008 — Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Position Bidding Wastes Money It's remarkable that in 2008 there are still many bidding systems in use by SEMs and in-house PPC managers dedicated to "finding the right position" for each keyword. These position crawling systems guarantee inefficiency and lost opportunity; to put it concisely: they're playing the wrong game. Here's why:... ISP Behavorial Targeting Test To Begin In UK TomorrowThe initials for British Telecom ("BT") might now come to stand for "behavioral targeting" as... [Tags: bidding systems, british telecom, building permit, cat and mouse, cat and mouse game]

Coming To SMX East? Time To Register — Search Marketing Expo – SMX East begins next week in New York City. Register now to reserve your place. You’re investment in coming to SMX East will pay off many times. We guarantee it. Conference chairs Danny Sullivan and Chris Sherman, and the all-star SMX programming team, have developed a comprehensive agenda that is tactical, strategic and forward-looking. Whether you’re a beginner or experienced search engine marketer, SMX East has sessions just for you. Check out the agenda. In addition, we’ve taken care of the little things that will make your experience more valuable and enjoyable, including: Click to continue... [Tags: chris sherman, danny sullivan, east time, expo, marketer]

Coming To SMX East? Time To Register — Search Marketing Expo – SMX East begins next week in New York City. Register now to reserve your place. You’re investment in coming to SMX East will pay off many times. We guarantee it. Conference chairs Danny Sullivan and Chris Sherman, and the all-star SMX programming team, have developed a comprehensive agenda that is tactical, [...]... [Tags: chris sherman, danny sullivan, east time, expo, marketing]

SearchCap: The Day In Search, September 8, 2008 — Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Webcast Tomorrow: Chris Sherman on How Large Offline Marketers Drive Superior Search Marketing ResultsTomorrow over at Search Marketing Now, Chris Sherman will be doing a live webcast on "How Large Offline Marketers Drive Superior Search Marketing Results," at 1 PM Eastern. With studies showing that nearly two thirds of searchers do so because of exposure to offline marketing - and nearly 40% of... Google Launches Newspaper Digitization ProjectGoogle, in partnership with a number of North... [Tags: advertisements, american newspapers, amp, chris sherman, google]

ive Webcast Tomorrow: Chris Sherman on How Large Offline Marketers Drive Superior Search Marketing Results — Tomorrow over at Search Marketing Now, Chris Sherman will be doing a live webcast on "How Large Offline Marketers Drive Superior Search Marketing Results," at 1 PM Eastern. With studies showing that nearly two thirds of searchers do so because of exposure to offline marketing - and nearly 40% of them ultimately buy a product or service as a result - smart marketers understand the need to integrate offline initiatives with their search marketing efforts. But how are marketers doing this? Whatís the most effective way to integrate offline channels with search? Chris will present some research results that demonstrate... [Tags: chris sherman, initiatives, live webcast, marketing efforts, offline marketers]

SES San Jose Wrap Up Day Three — Another fine day of blogging is under the collective belt of the TopRank team. Google Dance offered a very nice distraction last night and you can see by a quick search on Flickr the fun that was had. Thank you Google. Here’s a wrap up of posts from the TopRank Blogging team for day three of Search Engine Strategies in San Jose: Successful Tactics for Social Media Optimization - Ashley News Search SEO - Jessica SEO Rehab & Intervention - Thomas Social Media Marketing - Jessica Ads in a Quality Score World - Ashley Search Behavior Update - Thomas Internet... [Tags: benchmark guide, chris sherman, collective belt, david berkowitz, expert roundtable]

Link Building Basics — Kevin Ryan Mike Grehan is taking over for Kevin and moderating a list of troublemakers that includes Michael Gray (Atlas Web Service), Jeff Quipp (Search Engine People), PJ Fusco (Netconcepts) and Jody Farmer (CreditCards.com). Mike says he's fascinated with the application of network theory. He's going to talk about history. Oh noes. He says that back in the day he used to spam the heck out of AltaVista. He used to do a lot of keyword stuffing, but then the search engines realized what was going on. Keywords don't always equate to authority on a subject. A college student can... [Tags: altavista, anchor text, atlas web, chris sherman, danny sullivan]

Internet Marketing Conference Tips: Chris Sherman Third Door Media — Figuring out how to get the most out of internet marketing conferences takes experience with plenty of conferences, including events like Search Engine Strategies happening in San Jose this week. So it seems fitting to follow up on Danny Sullivan’s advice with the insight of fellow Minnesotan, Chris Sherman. Chris is co-founder of Third Door Media as well as the SMX conferences, has a search marketing consulting business and has been as involved with the details of conference programming, moderating and speaking as anyone you can find. When torn between going to one session over another, go to the... [Tags: 360i, attendees, chris sherman, client strategy, co founder]

Internet Marketing Conference Tips: Danny Sullivan Third Door Media — What better follow up to our impressive list of internet marketing conference tipsters during SES San Jose than sage advice from one of the most visible people in the search marketing industry, Danny Sullivan. As co-founder of Third Door Media, parent to Search Engine Land, Search Marketing Today and the Search Marketing Expo series of conferences, Danny Sullivan is one of the most often quoted experts in the search engine industry. Online marketing Blog readers may remember this interview with Danny Sullivan and Neil Patel before a SMX Social Media Conference. You can also find him on Twitter and... [Tags: attendee, attendees, blogging, chris sherman, co founder]

SearchCap: The Day In Search, August 11, 2008 — Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Exposes Part Of Google Search Deal Terms In SEC DocumentBoth Reuters and CNET report on a Securities and Exchange Commission filing by Yahoo that contains many of the details of its paid search deal with Google. It's a redacted version of the agreement the two companies signed. The omitted portions of the document are deemed confidential.... IAC Monetizes Bloglines With Display AdsBloglines, a popular web-based RSS reader, announced that they have begun testing the waters... [Tags: august 11, bloglines, chris pirillo, chris sherman, executive editor]

SMN Webcast on The Social Graph, Thursday — This week's SMN Webcast explores a highly debated topic in search today: the "social graph." Is this the wave of search marketing's future - or just another passing fad? Chris Sherman, Search Engine Land's Executive Editor, will look at how much time and resources search marketers should devote to social search campaigns. He'll also discuss the types of social media sites that appeal to search marketers, how you can leverage the "social graph," how campaigns can go viral and produce tons of traffic, and how to sustain the interest after the initial spike fades. The webcast is free, and registration... [Tags: chris sherman, executive editor, fad, fades, graph]

Paid Search Testing & Experimentation: SMN Webcast with Chris Sherman — Are you, like the majority of search marketers, not doing any testing of your paid search campaign? Or, are you testing but not really sure what or why? This Thursday, at 1 PM Eastern, join Chris Sherman for another Search Marketing Now webcast, "Paid Search Testing & Experimentation: Optimizing for Superior Results." Thanks to iProspect for sponsoring this webcast. Your approach to testing and optimizing a paid search campaign should be systematic and carefully planned. In this webcast, Chris will discuss what to test; A/B vs. multivariate testing; the importance of audience segmentation and how to target different user needs;... [Tags: amp, audience, automated tools, chris sherman, free webcast]