clickthrough rates

clickthrough rates

Survey suggests Facebook advertising benchmarks: $0.80 CPC, 0.014 percent CTR

www.insidefacebook.com
Facebook advertisers see an average cost per click of $0.80 and average clickthrough rate of 0.014 percent, according to a survey released today by Social Fresh. The survey of 347 advertisers found that respondents who worked for an agency had higher average CTR than vendors and marketers who worked directly...
Survey suggests Facebook advertising benchmarks: $0.80 CPC, 0.014 percent CTR

500 Startups Alum LaunchBit Launches Its Email Ad Network

techcrunch.com
Advertising in email newsletters is an old idea, but the founders of LaunchBit, a startup that’s leaving closed beta testing today, say things haven’t changed since the ’90s. The biggest problem? When you advertise in newsletters, you blindly send the same ad to everyone on the list. “There’s no targeting...
500 Startups Alum LaunchBit Launches Its Email Ad Network

Facebook ads have higher clickthrough rates on weekends, study finds

www.insidefacebook.com
Average Facebook ad clickthrough rates are highest on weekends and lowest on Monday, according to new research by TBG Digital. Specifically, Saturday’s average CTR is 12 percent higher than average CTR on Monday. Advertisers can use this information to understand their own campaign performance and perhaps adjust their Facebook ad...
Facebook ads have higher clickthrough rates on weekends, study finds

Facebook ads in desktop and mobile News Feed outperform Twitter in-stream ads

www.insidefacebook.com
Sponsored Stories in the Facebook mobile and desktop feed are averaging significantly higher clickthrough rates than Twitter in-stream ads, according to a report released today by ad optimization company TBG Digital. Since Facebook began allowing advertisers to choose whether they want their ads to appear in the desktop News...
Facebook ads in desktop and mobile News Feed outperform Twitter in-stream ads

Paul Graham, the Commons, and How Google Stopped Being Google

www.theatlantic.com
Google has increasingly tailored its search service with individuals' data, but clickthrough rates can't reflect a community's desires....
Paul Graham, the Commons, and How Google Stopped Being Google
Social games have lower costs per click on Facebook than brands do, analysis shows

Facebook settles Sponsored Stories lawsuit without disclosing terms

www.insidefacebook.com
Facebook today settled a proposed class action lawsuit that contested how the site uses names and images of users in its Sponsored Stories ad product. The plaintiffs of Fraley et al v. Facebook, Inc. asserted that the social network’s new ad type turns users into spokespeople, and thus entitles them...
Facebook settles Sponsored Stories lawsuit without disclosing terms
Facebook must let users opt out of Sponsored Stories following lawsuit settlement

‘See your ad here’ module encourages developers to promote their apps with Sponsored Stories

www.insidefacebook.com
In an effort to pick up more advertisers, Facebook is testing a new module that gives developers a preview of what Sponsored Stories for their app might look like. The modules, which tend to appear on app canvas pages, are eye-catching since they include the name and image from a...
‘See your ad here’ module encourages developers to promote their apps with Sponsored Stories

Facebook adds Sponsored Stories to 'Pages You May Like' mobile module

www.insidefacebook.com
Facebook appears to be testing Page-Like Sponsored Stories in a mobile module called “Pages You May Like.” With this new module, seen right, the social network is showing some users two Sponsored Stories at a time. This increases Facebook’s mobile inventory, but it’s unclear how it might affect clickthrough rates....
Facebook adds Sponsored Stories to 'Pages You May Like' mobile module

fMC: The F8 New York Actually Cares About

pandodaily.com
Today at the American Museum of Natural History, Facebook hosted its first conference for 1000 New York marketing types. It’s like an F8 that Madison Avenue cares about, but it’s also more than that:  It’s the F8 investors should care about. Facebook depends on the people in this room more...
fMC: The F8 New York Actually Cares About

A Framework For The $10B+ Native Advertising Market

techcrunch.com
Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Dan has been honored as an AdAge “Media Maven” and was recently named to the Forbes “30 under 30″ list. You can find him on Twitter at @dgreenberg. Over the past ten years, publishers have continued...
A Framework For The $10B+ Native Advertising Market

LocalResponse Debuts Pro Version Of Social Advertising Platform For Marketers

techcrunch.com
Local Response, a social advertising platform that allows local businesses to respond to the “check-in” with marketing campaigns, is launching a pro version of its analytics and action platform for marketers. LocalResponse’s DirectResponse product aggregates real-­time social media check-­‐ins from Facebook, Twitter, Foursquare, Instagram and dozens of other services to provide a simple interface...
LocalResponse Debuts Pro Version Of Social Advertising Platform For Marketers

Why GM May Be Reconsidering Facebook Advertising

www.readwriteweb.com
A move by General Motors to reconsider its decision to pull Facebook advertising may have more to do with contests and giveaways than it has to do with a sudden rethinking of the automaker's social media strategy. Charlotte Reynolds, an online marketing specialist, says recent changes require brands to use...
Why GM May Be Reconsidering Facebook Advertising

Facebook begins rotating ads on static pages if users don't interact

www.insidefacebook.com
Facebook has begun rotating ads in the right sidebar if users remain on the same page for a while. “We recently made a change to some pages that show ads on Facebook that allows ads to be replaced with others after an extended period of time,” a Facebook spokesperson told...
Facebook begins rotating ads on static pages if users don't interact

Facebook says its social ad business has plenty of room to grow

www.insidefacebook.com
Facebook CEO Mark Zuckerberg revealed Thursday that Sponsored Stories in News Feed generate about $1 million a day, half of which is coming from mobile placement, but COO Sheryl Sandberg said that these ads still make up only a small percentage of the site’s inventory. Facebook’s revenue from advertising was $992 million in...
Facebook says its social ad business has plenty of room to grow

Statistical Significance: Not Just For Geeks Anymore

searchengineland.com
The concept of “statistical significance” is probably one of the most misunderstood phrases in search marketing. People sometimes ask me to assess whether the difference between two clickthrough rates is “statistically significant” or not with the same look on their face as if they are asking if a particular rash...
Statistical Significance: Not Just For Geeks Anymore

Bookmarking startup Xmarks launches ads with crowd-sourced ratings

venturebeat.com
Xmarks, a service that lets users synchronize their web bookmarks across browsers and devices, today announced the first big piece of its plans to make money — an advertising service it calls SearchBoost. The San Francisco company is already using the data collected from its 4 million users who are...
Bookmarking startup Xmarks launches ads with crowd-sourced ratings

Real-time search engine OneRiot makes it ads more mainstream

digital.venturebeat.com
Real-time search startup OneRiot is making its content ads fit in with industry standards, as it pushes for broader distribution across the web. It’s launching ad units today that match Interactive Advertising Bureau guidelines (see right). Before, partners had to integrate OneRiot’s raw data feed and design their own user interface for...
Real-time search engine OneRiot makes it ads more mainstream

Hey Advertisers, Forget the iPhone — Symbian Is Where It’s At!

gigaom.com
U.S. owners of Symbian-based handsets click 2.7 times more mobile ads than those with iPhones, according to April data due to be released by mobile ad company Smaato on Monday. And this is in a country where, relatively speaking, Symbian phones have very little presence. Perhaps Apple is planning its...
Hey Advertisers, Forget the iPhone — Symbian Is Where It’s At!
× Just a test of the new info bar. What do you think?