coca cola company

coca cola company

Measure your brand's effectiveness with The Social Media ROI Cookbook's recipes

thenextweb.com
Social media is now mainstream, but does it actually drive revenue? Altimeter Group, a research and advisory firm based in San Mateo, California, set out to answer that question by interviewing and surveying brands including the Coca-Cola Company, Starbucks, SAP, EMC and The American Cancer Society to understand their unique...
Measure your brand's effectiveness with The Social Media ROI Cookbook's recipes
Coca-Cola under investigation for illegal mapping in China

Apple Beats Out Google, Amazon For Highest Corporate Reputation Score

techcrunch.com
Apple took the top spot from Google for the highest corporate reputation score, according to the 2012 Harris Poll Reputation Quotient, a survey which measures corporate reputation for brands and companies in the U.S. The poll asks the general public to measure the reputations of the 60 most visible companies...
Apple Beats Out Google, Amazon For Highest Corporate Reputation Score

Live Event: MEF Americas 2011

www.mobileindustryreview.com
Wireless Worker is at MEF Americas 2011 and will be covering the 2 day industry event which covers North & Latin America’s mobile content and commerce ecosystems live from Miami.   Our coverage:  Neil Stiles, president of Variety Group says “You can’t charge more for content just by delivering it to an...
Live Event: MEF Americas 2011

Partnering with the Enterprise: Visa, CocaCola, CBS, and LivePerson

venturebeat.com
This sponsored post is produced by Under the Radar. Last year, billions where spent on deals between the enterprise and emerging companies.  Visa invested in Square, Jive partnered with SalesCrunch, Salesforce acquired Rypple and the list goes on and on.  Partnerships, investments, and acquisitions seem rampant when you read the...
Partnering with the Enterprise: Visa, CocaCola, CBS, and LivePerson

Social software platform KickApps gets acquired (again), this time by Perfect Sense Digital

thenextweb.com
Perfect Sense Digital (Perfect Sense), a ‘digital products and professional services’ company started by former AOL execs, says it has ‘acquired’ distributed social software platform KickApps. Oddly, Perfect Sense speaks of a ‘product acquisition’ and doesn’t mention anywhere that the selling party is, presumably, video management software and services company...
Social software platform KickApps gets acquired (again), this time by Perfect Sense Digital
What To Do When Someone Copies Your Startup

Spotify gets $100M, including $10M from Coca-Cola

gigaom.com
Spotify has completed a new round of financing totaling $100 million, according to a report from the New York Times. The round, which values the company at $3 billion, reportedly includes a couple noteworthy new investors: The Coca-Cola company chipped in $10 million, and Fidelity Investments is bringing around $15...
Spotify gets $100M, including $10M from Coca-Cola

Italian art blog CocaColla raises online ruckus after Coca-Cola does the obvious

thenextweb.com
CocaColla.it, a two year-old Italian blog about street art, music, design, culture and advertising, received two letters from The Coca-Cola Company a few weeks ago, in which the beverage manufacturer requested the blog to change its name and transfer the URL over to them in order to avoid consumer confusion,...
Italian art blog CocaColla raises online ruckus after Coca-Cola does the obvious

Book Review: What's The Future Of Business? By Brian Solis

marketingland.com
Author and speaker Nancy Duarte has said that speakers must take their audience on a hero’s journey (YouTube video). In doing so, the speaker doesn’t assume the role of hero – the audience does. The speaker is the hero’s helper. Spokespeople for The Coca-Cola Company announced last year their... Please visit...
Book Review: What's The Future Of Business? By Brian Solis

3 keys to a killer Super Bowl ad

tech.fortune.cnn.com
Advertisers are paying record amounts to put their brands in front of you during Super Bowl Sunday. Here are three ways to grade them. By Alex Konrad, reporter FORTUNE -- Super Bowl weekend is here. For some, Sunday is all about the game. For others, the ads take center stage....
3 keys to a killer Super Bowl ad

Microsoft: Windows 8 is not New Coke

www.geekwire.com
When The Coca-Cola Company tried to introduce “New Coke” to the market back in 1985, it was considered one of the worst product decisions known to mankind. Now, some analysts are comparing Coke’s mistakes to Microsoft and Windows 8, based on the negative reaction radical changes in the operating system, and Microsoft’s upcoming move...
Microsoft: Windows 8 is not New Coke

Social Media Spending Set To Surge

www.fastcompany.com
Social media spending is set to more than double in the next five years across different business sectors. Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a Duke University survey of 468 U.S. chief marketing officers (CMOs)....
Social Media Spending Set To Surge
Google, Apple, & Microsoft top LinkedIn's list of most desirable employers

Health Science: The Key to French Beauty, Coca-Cola?

www.wired.com
Photo: ShutterstockSoft drink manufacturer Coca-Cola has joined forces with pharmaceutical company Sanofi to create a line of drinks to ” aid health and beauty.” Kent Landers, spokesperson for the Coca-Cola Company, confirmed that the two multinational corporations would be working to develop and distribute a drinks range as part of...
Health Science: The Key to French Beauty, Coca-Cola?

A Shocking Statistic About How Much Hewlett-Packard Spends On Advertising Compared To Coca-Cola

www.businessinsider.com
In the latest Coca Cola 10K they declare advertising expense in millions of dollars as follows: 2009    $2,791 2010    $2,917 2011    $3,256 I like to measure advertising expenses in "Coca Cola companies", a Coca Cola company being about $3 billion per annum. Here is the advertising expense...
A Shocking Statistic About How Much Hewlett-Packard Spends On Advertising Compared To Coca-Cola

Its crisis over, ratings giant Nielsen files for a $1.75 billion IPO

venturebeat.com
Looking for signs of a recovery? The world’s largest company for measuring consumer behavior, once thought to be on its way out of business, has filed to raise $1.75 billion in an initial public offering. Nielsen Holdings BV, which owns Nielsen NetRatings, the Internet behavior-tracking company, had been taken private...
Its crisis over, ratings giant Nielsen files for a $1.75 billion IPO

Transcript: will.i.am, Bea Perez, and Dean Kamen at Brainstorm Green

tech.fortune.cnn.com
Will.i.am, musician, entrepreneur and philanthropist, Bea Perez, chief sustainability officer, The Coca-Cola Company, and Dean Kamen, founder and president, DEKA Research and Development Company joined Fortune's Andy Serwer on stage at the Fortune Brainstorm Green conference to discuss design, innovation, and sustainability. Below is an unedited transcript. The audio began in progress....
Transcript: will.i.am, Bea Perez, and Dean Kamen at Brainstorm Green

Mobile app news roundup: ZeptoLab's new game, new funding for Flit and a an app from Coca-Cola and (RED)

www.insidemobileapps.com
Animoca celebrates the holidays with new releases, updates – Mobile game developer and publisher Animoca announced the launch of the holiday-themed game Pretty Pet Toy Store. The company also updated its restaurant management game Pet Cafe 2 and celebrity sim game Star Girl with special seasonal content. All games...
Mobile app news roundup: ZeptoLab's new game, new funding for Flit and a an app from Coca-Cola and (RED)
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