November 20, 2008 5:04 AM -
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Genealogy website MyHeritage offers low-cost DNA tests —
MyHeritage, the genealogy social networking website, is offering its 27 million global users a "cheek scraper" DNA test for less than £100.The site is expanding its family research features after linking up with US company FamilyTreeDNA to offer a check scraper DNA test for an additional payment that will help identify living relatives with common ancestors.Israeli-based MyHeritage's 27 million registered members, who are mostly in the English-speaking world, currently use the site to document their family trees and research missing connections or relatives. A Y-chromosome test identifies paternal descent, while a mitochondrial DNA test shows the maternal line, and both...
[Tags: combined test, dna testing, dna tests, family trees, familytreedna]
Duncan Riley is reporting that DNA testing service Familybuilder has dropped the test price in half for to $59.95. Riley notes, "Starting October 15, paternal (YDNA) and maternal (mtDNA) tests will be $59.95 each, or combined a low $119.90. This compares to $149/ $179 (total $328) on AncestryDNA or $399 (combined test) from the Google backed 23andme." My question is simple... where's the ad-supported DNA test model? Think about it! For years we've tried to target people based on general characteristics from age, sex, gender, income, etc. We've profiled users based on survey data to attempt to push the right...
Social genealogy service Familybuilder, the company we profiled in June as “Possibly the largest online genealogy service you’ve never heard of” has started a price war in the DNA testing market by offering tests from $59.95. Starting October 15, paternal (YDNA) and maternal (mtDNA) tests will be $59.95 each, or combined a low $119.90. This compares to $149/ $179 (total $328) on AncestryDNA or $399 (combined test) from the Google backed 23andme. Familybuilder will combine its social networking genealogy network of over 20 million family tree profiles on Facebook, MySpace, Bebo, Orkut and Hi5 to promote the now cheaper DNA...
