Companies Advertising

Meredith gives Real Girls a shot in the arm — Social networking for women got a boost yesterday as media conglomerate Meredith Corp. acquired an undisclosed minority stake in Real Girls Media Network. The San Francisco-based network encompasses about 30 sites and portals for women — notably, DivineCaroline, a largely user-generated advice page. In addition to bringing Real Girls’ 3 million unique viewers to Meredith’s properties each month (upping its total to 15 million), the deal will combine the two companies’ advertising inventories and sales forces. This should jumpstart revenue on both sides. Also, Meredith will now have access to Real Girls technology that could update the look and feel... [Tags: 3i group, application service, better homes and gardens, blogher, companies advertising]

The Social Web Economy: Ad Networks & Sales Teams — This is a continuation in the series “The Social Web Economy“ Ad networks are the primary source of revenue for most of the product companies on the social web. While some companies have their own internal sales team, the majority of the product companies rely on these ad networks to manage most of their sales. They are too small to handle this part of their operations. Smaller media companies also frequently outsource their ad sales to an advertising network. Distribution companies and social web agencies typically have their own in house sales team and as such they are not in... [Tags: advertiser, advertising campaign, advertising network, advertising networks, advertising solution]

The Social Web Economy: Advertising Professionals — This is a continuation in the series on “The Social Web Economy“ In order for there to be an economy, there has to be money and advertisers are the ones that hold it. Advertising dollars are probably the most prized possession in the social web economy. Without it there is no business and all that remains is venture capital dollars. The advertisers spend money with four out of the five types of companies in the social web economy: agencies, ad networks, widget & application platforms, and media companies. Advertising dollars are coming from two primary sources: advertising agencies and from... [Tags: advertiser, advertisers, advertising agencies, application platforms, capital dollars]