consumer magazines

Ford Focus Electric hands-on: The EV that drives like a real car, 75 miles at a time
www.extremetech.com
The Ford Focus Electric is a fascinating electric vehicle because it looks and drives like an ordinary Ford Focus. Its competitors are unique designs that trade on hey-look-at-me styling. They include the Nissan Leaf electric vehicle that is the Focus EV’s nearest competitor, the Toyota Prius hybrid, and the Chevrolet...

Four Mistakes Publishers Make When Bringing Content to Tablets
techcrunch.com
Editor’s note: Mitch Lazar is the CEO of news reader startup Taptu. He was the founder or co-founder of CNN.com, CNN Mobile, and Cartoon Network Mobile. Many revolutions have been televised, but the publishing revolution has already become digitized, and now, mobilized. There’s no doubt that the second half of...
Prize characters: Heat launches first Twitter awards | Media Monkey
www.guardian.co.uk
Another reason, as if you needed one, to think twice before sending that tweet. Heat magazine has launched its first-ever Twitter awards, celebrating the "joyful collision of celebrities and social media". Categories include the obvious - funniest tweeter, best TV personality - and the not so obvious - coolest politician,...

Digital magazine sales are still tiny overall, but titles like Cosmo see big growth
paidcontent.org
Nearly 65 percent of U.S. magazines now have a digital replica edition, but those editions make up just under three percent of overall circulation: That’s the latest news from the Alliance for Audited Media (formerly the Audit Bureau of Circulations), which on Thursday released its report on U.S. magazine circulation...
Time Inc. in Deal With Apple
online.wsj.com
Time Inc. said its 20 consumer magazines, including Time, Sports Illustrated, and People, are now available for subscription on Apple's iPad....

PwC: Entertainment & Media Spend Was $1.6 Trillion in 2011; Will Rise To $2.1T By 2016 With Digital Leading Growth
techcrunch.com
Global spend on entertainment and media services, according to a new Global Media and Entertainment Outlook report out from PwC, will reach $2.1 trillion by 2016, from $1.6 trillion in 2011. But the continuing change to digital over physical distribution will mean that growth will come at a slower pace...
PwC: Entertainment & Media Spend Was $1.6 Trillion in 2011; Will Rise To $2.1T By 2016 With Digital Leading Growth

Hackers Stole Apple IDs From A Company In Florida, Not From The FBI
www.businessinsider.com
ORLANDO, Fla., Sept 10 (Reuters) - A Florida company said on Monday that its files - not an FBI agent's laptop - were hacked by a renegade group that released Apple product identification data it claimed to have obtained through a breach of the nation's top law enforcement agency. "We...
Free Social Media Advice for Brands: Find Your Obsessions
www.theatlantic.com
Brands continue to flock to social media, but the massive growth phase for most networks is over and you no longer are going to rise with the tide. Now, if you want mindshare, you're going to have to fight for it. I'm here to help.I should admit up front that...
Magazine readership: ABCs now measure mobile audience
www.guardian.co.uk
Combining print and digital circulations will give us a more accurate representation and keeps pace with changeMagazine audiences were once measured by a single, audited print circulation figure. Things are set to change with the latest release of figures from ABC.It's a fact: we live in a mobile world. Not...

Mobile Phones Make You Go 'Blind' In Supermarkets
www.businessinsider.com
For years, magazine publishers (and the brands who buy ads inside their pages) have enjoyed heavy impulse sales from bored supermarket shoppers, trapped in checkout lines, who find themselves leafing through Vogue or Cosmo while waiting to pay for groceries. But that's all coming to an end thanks to mobile...

Thriving New York solves the cash question. Can others follow?
paidcontent.org
New York magazine has always puzzled me. In an era of death spirals for traditional city news magazines, it not only avoided financial ruin but become a top-shelf reporting powerhouse that sometimes rivals the New Yorker. What did it do to flourish while others teetered? This week, Advertising Age has...

Digital magazines boom too little to grow overall sales
paidcontent.org
UK digital magazine circulation has doubled already this year. That is growth typical of a new digital segment – but it’s still nowhere near enough to stop magazine circulation as a whole continuing to slide. Latest ABC (UK) data shows digital editions of consumer magazines clocked up a total 185,210 in...

Time Inc. Begins Offering Digital Magazine Subscriptions in Newsstand
www.macrumors.com
As noted by AllThingsD, Apple and Time Inc. appear to have settled their long-running differences over digital magazine subscriptions, with Time launching iPad-only subscriptions for its magazines through Newsstand. According to a press release from Time, the offering addresses all 20 of its consumer magazines, which include Fortune, People, Sports...

Magazine publisher Condé Nast takes 11 percent stake in online advertising firm Flite
thenextweb.com
Magazine, website and app publishing powerhouse Condé Nast has invested in digital advertising company Flite, formerly known as Widgetbox, the NYT reported late on Sunday night. According to the NYT report, Condé Nast has bought itself ‘about’ 11 percent of the business in a deal that will be announced today...

Time Warner To Spin Out Time Inc. Into A Publicly Traded Company (TWX)
www.businessinsider.com
Time Warner is to spin off its magazine unit Time Inc into a separate, publicly traded company after talks to sell the publisher behind People and Sports Illustrated fell through. The US media giant confirmed late on Wednesday that Time Inc would be relisted by the end of a year...
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