consumer packaged goods

consumer packaged goods

Pop Goes The Pivot
Brands are seeing a greater impact with online video, says report
Why Cross-Screen Marketing Will Be A Game-Changer
The data diet: Factual now feeds you nutrition data (Exclusive)
How Mobile Coupons Are Driving An Explosion In Mobile Commerce

Consumr revamps its "Yelp for consumer goods" app with $565,000 from Lerer, I/A, Mesa+

pandodaily.com
Who says the consumer internet is dead? It’s true that amid the backlash to the Facebook IPO and the resulting craze for all things enterprise, consumer-facing social media apps have had to fight for each venture dollar they raise. But if a company that’s literally called Consumr can do it,...
Consumr revamps its "Yelp for consumer goods" app with $565,000 from Lerer, I/A, Mesa+

Hmmm Is A Split-Personality Social Network For Sharing Different Yous To Different Facebook Friends

techcrunch.com
You’re crazy with your friends, serious with your co-workers, and sweet with your parents. Now you can share those distinct personalities with their matching audiences thanks to Hmmm, a mobile app launching today that aims to let you be yourself online, whoever that is. Facebook friend lists and Google Circles...
Hmmm Is A Split-Personality Social Network For Sharing Different Yous To Different Facebook Friends
The full story of Pushpins acquisition by Ebates parent Performance Marketing Brands

Consmr Goes Mobile, Moves Closer To Becoming Yelp For The Supermarket

techcrunch.com
Back in July of last year, we wrote about a New York City-based startup, called Consmr, which was attempting to build the Yelp, or Rotten Tomatoes of consumer goods. There’s now more web research on consumer goods than ever before, but few resources that use crowdsourced data and social integration...
Consmr Goes Mobile, Moves Closer To Becoming Yelp For The Supermarket
FACEBOOK TAKES A MASSIVE STEP: It Can Now Show You Ads Based Your Offline Life (FB, YHOO)
Why Cross-Screen Marketing Is Set To Explode

Google Acquires Retail Tracking Company Channel Intelligence For $125 Million (GOOG)

www.businessinsider.com
Google has acquired Channel Intelligence for $125 million in cash. According to its blog, Channel Intelligence tracks online retail sales for a number of categories ranging from computing to consumer packaged goods. More to come, but here's the release in the meanwhile: RADNOR, Pa., Feb. 6, 2013 (GLOBE NEWSWIRE) --...
Google Acquires Retail Tracking Company Channel Intelligence For $125 Million (GOOG)

Startup lesson #3: Don't make up a brand, be yourself

www.geekwire.com
[Editor's note: Seattle entrepreneurs Barry Chu and Dave Cotter share some of their startup lessons in starting the new mobile app SquareHub. The three-part series is running this week on GeekWire, starting Tuesday with their thoughts about minimum viable products. In part two, they talked about figuring out key product features. Part three,...
Startup lesson #3: Don't make up a brand, be yourself

E-Commerce Site For Household Goods Alice.com Raises $3.6 Million

techcrunch.com
Alice.com, the retail platform for household goods, has raised $3.6 million in funding from an undisclosed group of Spanish investors. This current round brings the total funding amount raised by Alice.com to $18.2 million. Launched in June, Alice.com’s retail platform allows consumer packaged goods manufacturers, like Procter & Gamble, to...
E-Commerce Site For Household Goods Alice.com Raises $3.6 Million

Google: video ads for news tripled last year, 2 in 5 bought ads for first time

paidcontent.org
Publishers are pumping more videos onto their sites and ad money is following quickly, according to a new survey from Google ad service, DoubleClick. According to the research, released Tuesday morning, news publishers are running three times more ads than a year ago while also relying increasingly on automated real-time...
Google: video ads for news tripled last year, 2 in 5 bought ads for first time
Twenty Major Retailers Launch Passbook-Enabled Coupons Via Digital Offers Giant Coupons.com

Consumer Packaged Goods Sector Taps into Online Video http://bit.ly/b4w6Fu

digitalassetmanagement.org.uk
Consumer Packaged Goods Sector Taps into Online Video http://bit.ly/b4w6Fu
WalletKit Hustles Its Way Into 500 Startups With Its Mobile Pass Builder For Apple's Passbook

EndPlay lands $21.5 million for smart cloud-based content delivery solutions

thenextweb.com
EndPlay, a provider of cloud solutions designed to help media, entertainment and retail companies create, deliver and monetize content, this morning announced that its latest round of funding brings its total raised to a cool $21.5 million. The capital injection came from management and existing investors VantagePoint Capital Partners and...
EndPlay lands $21.5 million for smart cloud-based content delivery solutions

P&G, General Mills Tap Into Startups

online.wsj.com
Venture capitalists typically pay little attention to consumer-packaged goods startups. But industry giants General Mills and Procter & Gamble are using their partnerships with CircleUp, a "crowdfunding" site, to get to know more about them....
P&G, General Mills Tap Into Startups

Layoffs For NM Incite, The Nielsen-McKinsey JV That Does Twitter's TV Ratings

techcrunch.com
Here’s a surprise follow-up to the news yesterday of Twitter’s acquisition of a social media analytics firm Bluefin Labs. NM Incite – a social analytics JV between Nielsen and McKinsey that forms part of Nielsen’s Twitter TV Rating service – has started to lay off employees, and we’ve even heard that NM Incite will...
Layoffs For NM Incite, The Nielsen-McKinsey JV That Does Twitter's TV Ratings

Yet Another Way Google Is Trying To Get Into Retail (GOOG)

www.businessinsider.com
Google has rolled out Zavers, a new digital-coupon product, in what strikes us as a bid for more consumer packaged-goods advertising. The product allows manufacturers and retailers--chiefly supermarkets--to offer Zavers online, which consumers add to an account--either a supermarket rewards program, an account tied to a phone number, or a...
Yet Another Way Google Is Trying To Get Into Retail (GOOG)

Factual Global Products: Data About Over 500,000 US Consumer Packaged Goods

searchengineland.com
Looking for facts about consumer product goods in the US? Open source data platform Factual has just launched its Factual Global Products with information on more than 517,000 consumer products. Records for each product include product name, brand, category , size, and UPC. Direct links to images... Please visit Search Engine Land for the...
Factual Global Products: Data About Over 500,000 US Consumer Packaged Goods

Ibotta Offers A New Take On Mobile Couponing By Offering Cash Back For Engaging With Brands, Then Buying Their Products

techcrunch.com
Call it a sign of the times, if you will, but a new mobile savings app called Ibotta has climbed to 100,000 registered users in the first 75 days following its release, despite having done little to no marketing or press. The app has been slowly climbing the charts, as...
Ibotta Offers A New Take On Mobile Couponing By Offering Cash Back For Engaging With Brands, Then Buying Their Products
CHART: How Mobile Coupons Are Driving An Explosion In Mobile Commerce
Small companies can do quick market research with Peanut Labs’ Crowdvibe (exclusive)

Congratulations, Facebook--You Just Picked A Great New Board Member (FB)

www.businessinsider.com
Facebook just named Dr. Sue Desmond-Hellmann, the chancellor of the University of California at San Francisco, to its board of directors. She's the ninth board member. Here's why that's a great move: Desmond-Hellmann is an academic. That brings someone with a new background to the board. (Board member Erskine Bowles...
Congratulations, Facebook--You Just Picked A Great New Board Member (FB)
Four simple strategies for monetizing your video content
How New Mobile Merchandising Trends Are Driving An Explosion In Mobile Commerce

How to be a Social Media Writer in 10 easy steps

thenextweb.com
My mother writes a blog on social media. Everyone you know has penned a grand treatise about Twitter and Facebook. If you Google “social media news,” there are 3 billion results. But this is not enough! We need more. In that vain, I wanted to create a simple ten step...
How to be a Social Media Writer in 10 easy steps
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