If there’s one thing I’ve learned about agency life it’s that you’re always evolving. Doe-Anderson has gone through several evolutions in its interactive department since I started here just two and a half years ago. While my efforts in social media touch the interactive department and are often seen as a peripheral function of it, I came from the PR world and was considered outside the tech curtain. On Monday of this week, I was asked to lead the interactive department at Doe. The challenge to make the integrated interactive model work at our agency is all I needed to...
Broadcast, cable and satellite, YouTube, iTunes and Fancast. What’s working, what’s not, and who’s got indigestion. Moderator: Mugs Buckley, TDG Karin Gilford, SVP Comcast Interactive Media: Manages Fancast, the online video-streaming site. Ben Ling, YouTube: We want people to watch YouTube on-demand in any place. Jeff Meyer, Scripps Networks: Oversee any revenue generation, interactive experience for our content, from VOD to online ads. Owning the rights give us the ability to do what we want with the content. Hardie Tankersley, FOX Broadcasting: Work on online content for the broadcast network (The Simpsons, House). We’re trying to figure out, what does...
As much has been publicized about brands using social media to better connect with their customers, extend brand reach and increase sales, there’s still a high demand for practical insider advice and case studies. To preview the upcoming BlogWell event Oct 28 on How Big Companies Use Social Media, Online Marketing Blog brings you this first ever group interview with 4 speakers from some of America’s best known brands to share their insights on defining, justifying, testing, outsourcing, measuring and continuing to learn about social media for the enterprise. Tim Collins, Senior Vice President of Experiential Marketing, is a...
Posted by rebeccaI'm pleased to announce that after quite a lull in guide publications, we've got 5 great guides on their way. Today we're launching one of them, The Professional's Guide to Blogging. Available in web and document format, the blogging guide provides an in-depth look at what blogging is and how a new blogger can create, write, and promote his or her own blog. Authored by blogging expert Tamar Weinberg, it covers how to choose an appropriate blogging platform and how to efficiently optimize your blog for search engines, plus it shares content strategies and viral campaign launches, lists...
It looks like video is getting more powerful, more professional, and more essential to effective online marketing campaigns. The good news is that it’s cheaper and easier than ever to produce these videos yourself. Take a look at this video from John Reese. The two videos he’s released this week are pure content and contain valuable traffic tips… in advance of the launch of Traffic Secrets 2.0, of course. But the remarkable thing about John’s videos is not the excellent content, it’s the production values. The buzz is that Reese has upped the ante in the video-marketing arena, and...
