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Moopz Newz shared a link
November 20, 2008 11:51 AM - Sign in to comment - Link
Twitter Time Wastersby Michelle Lentz The closer to mainstream Twitter gets, the more time wasting third-party apps will appear. I call that the Facebook model. By watching my Twitter feed, I’ve come across three fairly pointless applications just today : TweetValue: This site assesses the value of your Twitter ID. I have no idea how they figure this out or how it might ever be useful. According to the site, “The value is calculated with a Ph.D algoritm that is based on the public information available on your Twitter profile.” Uh, right. Anyway, JasonCalacanis is worth over $14000. Me? Not so much....
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Moopz Newz shared a link
November 20, 2008 5:17 AM - Sign in to comment - Link
Complementary tools to listen to Twitter For listening to conversations on Twitter about your brand, your client’s brand or anything else you need to be paying attention to online, you are literally spoiled for choice. I think one of the simplest yet more effective tools available is Twitter search (known as Summize before Twitter acquired it), shown in the screenshot above (click for larger image). As its name indicates, it searches tweets on the keywords you enter. Once you do that on the website, the results page tells you when new content appears on Twitter that matches your search term(s). You then manually refresh the...
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Rob Diana shared an item on Google Reader
November 20, 2008 3:46 AM - Sign in to comment - Link
If there’s one thing I’ve learned about agency life it’s that you’re always evolving. Doe-Anderson has gone through several evolutions in its interactive department since I started here just two and a half years ago. While my efforts in social media touch the interactive department and are often seen as a peripheral function of it, I came from the PR world and was considered outside the tech curtain. On Monday of this week, I was asked to lead the interactive department at Doe. The challenge to make the integrated interactive model work at our agency is all I needed to...
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LouCypher shared an item on Google Reader
November 20, 2008 2:37 AM - Sign in to comment - Link
Commenting on scripts has been popular, there has been 53,095 comments on 8,218 scripts since June 20th, 2005. Their success has come at a cost of usefulness. To bring order back to comments, comments are now threaded (eg, topics and posts).All the existing comments have been archived into a locked thread (this is so people respond in new threads).Now there can be different conversations about translations, ideas, bugs, and so on.Lots of improvements are needed: the script author should have their posts highlighted, we will need a method of community based moderation, search, feeds, ... But like the introduction of...
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Moopz Newz shared a link
November 19, 2008 1:09 PM - Sign in to comment - Link
Moms stay organized with TwitterWith the holidays around the corner, women with too much to do and so little time have a new ally in their quest to stay organized and it’s…Twitter! FlyLady is an online coaching site that primarily operates through emails with helpful tips and essays to help get your life organized. It’s..  ”..Your personal online coach to help you gain control of your house and home…She has a no-nonsense approach to getting your house and your life in order. She mixes housekeeping advice with insights about life and love and anything else that is on her mind…”  FlyLady moms are now on Twitter and...
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Moopz Newz shared a link
November 19, 2008 5:58 AM - Sign in to comment - Link
Lamborghini Gallardo LP 560-4 Spyder Drops Top Ahead Of LA [Lamborghini Gallardo LP 560-4 Spyder]The Lamborghini LP 560-4 Spyder's dropped its top in press photos that have made their way to the web ahead of an expected debut later today at the LA Auto Show. The newest amped-up Lambo gets the body of Gallardo convertible and the powertrain of the LP 560-4, that means a 5.2-liter V10 engine with 560 HP and 398 lb-ft of torque, good for a top speed of 201 MPH after a 0-62 MPH run of a speedy 4 seconds. Awfully speedy in the hardtop but we'll have to see how that stands up for the convertible. The most amusing...
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Moopz Newz shared a link
November 19, 2008 12:01 AM - Sign in to comment - Link
Ian Rogers On The New Music Business EquationAt the recent Grammy Northwest Music Tech Summit Topspin Media's Ian Rogers' keynote took the audience through territory familiar to Hypebot readers: 1) for most artists the old model is dead; get over it. 2) in a fractured media landscape the definition of what a hit is and how to have one have changed 3) the relationship between the artist and fan is what really matters 4) a new musical middle class is emerging.But Roger's presented it all better than I've ever seen...anywhere...including on Hypebot. A few of my favorite lines: "The physics of the media space have changed and...
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Dave Weinberg posted a message on Twitter
November 18, 2008 8:37 PM - Sign in to comment - Link
Just What is Social Media, Exactly?What is social media, and is social media actually media in the traditional sense of the word?  This is the question Jeffrey and Brian Eisenberg take on and try to decisively answer at their marketing firm’s company blog. They say it is disengenuous to call any of the various things we in the punditry business refer to as types of New Media as any type of media, since the fundamental nature of what we call New Media is communicative, and older forms of media are simply places for content to be surrounded by advertisements. From Brian’s post: “The biggest problem...
Just What is Social Media, Exactly? - Rob Diana
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rafiq shared an item on Google Reader
November 18, 2008 1:15 PM - Sign in to comment - Link
Do you recall when the furore when Facebook Beacon came out last year, and all the stuff Forrester put out about "Fansumers" or whatever (ah, the joy of persistence ). Anyway, someone made the graphic point that if you are talking with your mates in a bar, the last thing you want to see is some wally dressed in a Coke outfit barging into your conversation saying "hey, what you guys talking about - can we be friends" etc etc. Anyway, looks like that penny is sinking in - Ad Age reports P&G man Ted McConnell, general manager-interactive marketing and...
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Moopz Newz shared a link
November 18, 2008 11:54 AM - Sign in to comment - Link
China's Web 2.0 & CensorshipWhile I was in China, the top subject people in west asked me about was censorship. It was difficult to fully answer because we were talking mostly on Twitter. Many people have obvious misconceptions about how bad it is. At one point someone tweeted: Are you being filtered from saying sensitive things?" I Tweeted back and said: "You mean like human rights in Tibet?"  Came the reply "Yes, exactly." There is little doubt that censorship exists in China and it is an annoyance. But how much of an annoyance is really a subject of debate. As I've mentioned a couple...
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Kyle Lacy posted an entry
November 18, 2008 5:02 AM - Sign in to comment - Link
Image via CrunchBaseI can never explain it and I am always asked. Public: “What is Twatter? Wait. Is it Twittered. You sure? No.. it must be Tweaker.” Me: “You mean Twitter? Oh it’s just a micro-blogging network where you post information and updates in 140 characters or less.” Public: “……… So… It’s like a Facebook Status Update” Me: “Kind of but people use it for all types of learning, sharing, and development.” Public: “… I don’t want to know or let people know I am taking a shower, seeing a movie, or eating corn puffs.” Me: “It’s not really….....
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Moopz Newz shared a link
November 17, 2008 10:30 PM - Sign in to comment - Link
Brand Watch: P&G Careful on Facebook, Optimistic on ApplicationsThis week at the Digital Non-Conference, a program put on by the Ad Club of Cincinnati, Ted McConnell, General Manager of Interactive Marketing and Innovation at Procter & Gamble shared his perspective on marketing on social media in general and Facebook in particular, AdAge reports. A couple of interesting quotes: “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend? … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.” And: McConnell cited Facebook applications as a potentially valuable vehicle for advertisers,...
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Moopz Newz shared a link
November 17, 2008 2:47 PM - Sign in to comment - Link
Text Message Breakup Ginger Anyhow has embroidered a series of romantic text messages received 02/06 to 04/07. Running through the photographs gives one a sense of the relationship's rise and fall in a abstract but deeply intimate way. The act of stitching the conversations changes easily discarded text messages into poetic keepsakes. And the mixing of contemporary technology with a age-old craft is oddly gratifying. (Hat tip: Notcot)...
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Moopz Newz shared a link
November 17, 2008 2:17 PM - Sign in to comment - Link
Tweetwants & TweetFails, Tracking Wants & Fails on Twitter Sean Bonner and Tara Bonner (Brown) have just launched two new Twitter sites, Tweetwants tracking stuff that people want and TweetFails tracking stuff that fails. This is a blog post from Laughing Squid For more content like this, subscribe to the RSS feed, Twitter & FriendFeed. Tweetwants & TweetFails, Tracking Wants & Fails on Twitter Related posts:- Twitter Followers Have Exceeded RSS Feed Subscribers- Tweetmeme, Tracking Popular Links on Twitter- Laughing Squid Web Hosting Is Now On Twitter- Quotably, Following Conversations on Twitter- FriendFeed, Aggregate and Share Web Content With Friends...
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Moopz Newz shared a link
November 17, 2008 2:15 PM - Sign in to comment - Link
P&G Ad Man: "I Don't Want To Buy Any More Banners On Facebook."Procter & Gamble spends more than $300 million a year advertising its soaps and foods. If Facebook's going to be an ad-supported business, it needs some of that money. Too bad then, that Procter & Gamble's GM for interactive marketing and innovation, Ted McConnell," just told a conference: "I really don't want to buy any more banner ads on Facebook." "I have a reaction to [Facebook] as a consumer advocate and an advertiser: What in heaven's name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?" McConnell says branded Facebook applications...
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Moopz Newz shared a link
November 17, 2008 1:50 PM - Sign in to comment - Link
Vetting The ClintonsTalk is heating up that Hillary Clinton may become the next Secretary of State. Since word leaked out Obama and Hillary met in Chicago, neither camp has moved to dispel the rumors.   Mr. Obama and Mrs. Clinton have kept their conversations tightly held, but that silence has only convinced some associates that the prospect is serious. “No one has called to say, ‘Don’t get too far on this,’ ” said James Carville, a longtime Clinton friend and adviser. “A silent phone’s sometimes as much of an indication as a ringing phone.” The NYT also reports Team Obama is vetting...
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Moopz Newz shared a link
November 17, 2008 1:33 PM - Sign in to comment - Link
Forbes Magazine, Web Site Merging Sales Staffs Now, Editorial Next Year (Memo)Forbes Magazine and Forbes.com -- disclosure: my former employer -- will merge their sales and marketing groups "over the next few weeks," according to an email from CEO Steve Forbes obtained by Valleywag. More interesting: The company is "in the midst of conversations" to figure out how they can merge the two publications' editorial departments -- which are in different buildings, and work together frequently, but not intimately -- "by sometime in early 2009." Makes sense, but might not be pretty -- the newsrooms have different publishing schedules and cultures. Last week, Forbes.com laid off staff from its ForbesAutos.com and...
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Moopz Newz shared a link
November 17, 2008 12:49 PM - Sign in to comment - Link
Web 2.0 Summit: Cathy Brooks of SeesmicRecently, Seesmic struck a deal with the Washington Post to launch a branded version of their video conversation player to power conversations around the Presidential campaign on Post blogs such as The Fix. When we ran into Cathy Brooks, director of Business Development for Seesmic, we had to stop her and ask if we could expect more partnerships like this with the Post or others. Cathy spills some beans (not all) on what’s coming up for them as well as her thoughts on the discussion of online video at the Summit and more.  Check it out!...
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Moopz Newz shared a link
November 17, 2008 11:49 AM - Sign in to comment - Link
Motrin: How Not to Make a Video Viral Pain reliever Motrin recently sparked a firestorm of controversy over an advertisement which attempted to be humorous, sympathetic and perhaps edgy but ended up insulting the very consumer group they were targeting. The offending video portrayed the practice of carrying a baby in a sling as an uncomfortable fashion statement, something that makes a mother look more “official”. The ad copy also implies that such baby carrying causes back and neck pain - which Motrin will help alleviate. This point of view did not sit well with the “baby wearing” mothers of the internet. Over the weekend, Twitter exploded...
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Moopz Newz shared a link
November 17, 2008 11:30 AM - Sign in to comment - Link
The SF Green Festival and >playThis weekend I represented Mozilla at the >play Expo at the Haas School of Business at UC Berkeley and the San Francisco Green Festival. This was the first time I’d ever represented Mozilla at a public event, so it was quite a learning experience. It was also fun trying to get an idea of what an individual was interested in and connecting it with something relevant about Mozilla. The >play Expo At the >play Expo, Myk Melez, Jay Patel and I were specifically representing Mozilla Labs, and most of the people we spoke to were MBA students or industry professionals....
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