by Michelle Lentz The closer to mainstream Twitter gets, the more time wasting third-party apps will appear. I call that the Facebook model. By watching my Twitter feed, I’ve come across three fairly pointless applications just today : TweetValue: This site assesses the value of your Twitter ID. I have no idea how they figure this out or how it might ever be useful. According to the site, “The value is calculated with a Ph.D algoritm that is based on the public information available on your Twitter profile.” Uh, right. Anyway, JasonCalacanis is worth over $14000. Me? Not so much....
For listening to conversations on Twitter about your brand, your client’s brand or anything else you need to be paying attention to online, you are literally spoiled for choice. I think one of the simplest yet more effective tools available is Twitter search (known as Summize before Twitter acquired it), shown in the screenshot above (click for larger image). As its name indicates, it searches tweets on the keywords you enter. Once you do that on the website, the results page tells you when new content appears on Twitter that matches your search term(s). You then manually refresh the...
If there’s one thing I’ve learned about agency life it’s that you’re always evolving. Doe-Anderson has gone through several evolutions in its interactive department since I started here just two and a half years ago. While my efforts in social media touch the interactive department and are often seen as a peripheral function of it, I came from the PR world and was considered outside the tech curtain. On Monday of this week, I was asked to lead the interactive department at Doe. The challenge to make the integrated interactive model work at our agency is all I needed to...
With the holidays around the corner, women with too much to do and so little time have a new ally in their quest to stay organized and it’s…Twitter! FlyLady is an online coaching site that primarily operates through emails with helpful tips and essays to help get your life organized. It’s.. ”..Your personal online coach to help you gain control of your house and home…She has a no-nonsense approach to getting your house and your life in order. She mixes housekeeping advice with insights about life and love and anything else that is on her mind…” FlyLady moms are now on Twitter and...
The Lamborghini LP 560-4 Spyder's dropped its top in press photos that have made their way to the web ahead of an expected debut later today at the LA Auto Show. The newest amped-up Lambo gets the body of Gallardo convertible and the powertrain of the LP 560-4, that means a 5.2-liter V10 engine with 560 HP and 398 lb-ft of torque, good for a top speed of 201 MPH after a 0-62 MPH run of a speedy 4 seconds. Awfully speedy in the hardtop but we'll have to see how that stands up for the convertible. The most amusing...
At the recent Grammy Northwest Music Tech Summit Topspin Media's Ian Rogers' keynote took the audience through territory familiar to Hypebot readers: 1) for most artists the old model is dead; get over it. 2) in a fractured media landscape the definition of what a hit is and how to have one have changed 3) the relationship between the artist and fan is what really matters 4) a new musical middle class is emerging.But Roger's presented it all better than I've ever seen...anywhere...including on Hypebot. A few of my favorite lines: "The physics of the media space have changed and...
What is social media, and is social media actually media in the traditional sense of the word? This is the question Jeffrey and Brian Eisenberg take on and try to decisively answer at their marketing firm’s company blog. They say it is disengenuous to call any of the various things we in the punditry business refer to as types of New Media as any type of media, since the fundamental nature of what we call New Media is communicative, and older forms of media are simply places for content to be surrounded by advertisements. From Brian’s post: “The biggest problem...
Do you recall when the furore when Facebook Beacon came out last year, and all the stuff Forrester put out about "Fansumers" or whatever (ah, the joy of persistence ). Anyway, someone made the graphic point that if you are talking with your mates in a bar, the last thing you want to see is some wally dressed in a Coke outfit barging into your conversation saying "hey, what you guys talking about - can we be friends" etc etc. Anyway, looks like that penny is sinking in - Ad Age reports P&G man Ted McConnell, general manager-interactive marketing and...
Image via CrunchBaseI can never explain it and I am always asked. Public: “What is Twatter? Wait. Is it Twittered. You sure? No.. it must be Tweaker.” Me: “You mean Twitter? Oh it’s just a micro-blogging network where you post information and updates in 140 characters or less.” Public: “……… So… It’s like a Facebook Status Update” Me: “Kind of but people use it for all types of learning, sharing, and development.” Public: “… I don’t want to know or let people know I am taking a shower, seeing a movie, or eating corn puffs.” Me: “It’s not really….....
This week at the Digital Non-Conference, a program put on by the Ad Club of Cincinnati, Ted McConnell, General Manager of Interactive Marketing and Innovation at Procter & Gamble shared his perspective on marketing on social media in general and Facebook in particular, AdAge reports. A couple of interesting quotes: “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend? … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.” And: McConnell cited Facebook applications as a potentially valuable vehicle for advertisers,...
Ginger Anyhow has embroidered a series of romantic text messages received 02/06 to 04/07. Running through the photographs gives one a sense of the relationship's rise and fall in a abstract but deeply intimate way. The act of stitching the conversations changes easily discarded text messages into poetic keepsakes. And the mixing of contemporary technology with a age-old craft is oddly gratifying. (Hat tip: Notcot)...
Sean Bonner and Tara Bonner (Brown) have just launched two new Twitter sites, Tweetwants tracking stuff that people want and TweetFails tracking stuff that fails. This is a blog post from Laughing Squid For more content like this, subscribe to the RSS feed, Twitter & FriendFeed. Tweetwants & TweetFails, Tracking Wants & Fails on Twitter Related posts:- Twitter Followers Have Exceeded RSS Feed Subscribers- Tweetmeme, Tracking Popular Links on Twitter- Laughing Squid Web Hosting Is Now On Twitter- Quotably, Following Conversations on Twitter- FriendFeed, Aggregate and Share Web Content With Friends...
Pain reliever Motrin recently sparked a firestorm of controversy over an advertisement which attempted to be humorous, sympathetic and perhaps edgy but ended up insulting the very consumer group they were targeting. The offending video portrayed the practice of carrying a baby in a sling as an uncomfortable fashion statement, something that makes a mother look more “official”. The ad copy also implies that such baby carrying causes back and neck pain - which Motrin will help alleviate. This point of view did not sit well with the “baby wearing” mothers of the internet. Over the weekend, Twitter exploded...
This weekend I represented Mozilla at the >play Expo at the Haas School of Business at UC Berkeley and the San Francisco Green Festival. This was the first time I’d ever represented Mozilla at a public event, so it was quite a learning experience. It was also fun trying to get an idea of what an individual was interested in and connecting it with something relevant about Mozilla. The >play Expo At the >play Expo, Myk Melez, Jay Patel and I were specifically representing Mozilla Labs, and most of the people we spoke to were MBA students or industry professionals....
