conversion rate

conversion rate

$1,000 for the cheapest Surface? This latest rumor has Microsoft fanboys feeling downcast

thenextweb.com
Consider this the second time that we have heard rumbles concerning the pricing of Microsoft’s Surface line of tablets. Also, consider this the second time that pricing news concerning the Surface has been bad. Today the world of Microsoft reporting is buzzing with the news from a Swedish website that listed prices...
$1,000 for the cheapest Surface? This latest rumor has Microsoft fanboys feeling downcast
Early tests show mobile Sponsored Stories have higher CTR, lower CPCs than desktop

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

blog.hubspot.com
Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead...
LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

Wantster, Canada's Answer To Fancy, Picks Up $4M From Radio Station Owners Evanov Communications

techcrunch.com
Wantster, a site founded earlier this year in Canada that lets users collect images of things they want from around the web and pin them on a central page — a kind of Canadian Fancy – has announced a round of funding: $4 million from Evanov Communications, a Canadian radio broadcasting company....
Wantster, Canada's Answer To Fancy, Picks Up $4M From Radio Station Owners Evanov Communications

Report: 40 percent of mobile clicks are fraud or accidents

gigaom.com
Wonder why mobile monetization is still lagging as Kleiner Perkins partner Mary Meeker helpfully pointed out earlier this year? Well, one reason may be that many of the clicks on mobile ads are useless, the product of an increasing amount of fraud as well as a lot of inadvertent actions,...
Report: 40 percent of mobile clicks are fraud or accidents

Opera: Android devices were served most ad impressions in Q4 2012, but iOS still top for engagement

thenextweb.com
Opera has released its latest quarterly State of Mobile Advertising report and the findings from Q4 2012 show a sizable growth in the number of impressions served to Android devices, but Apple users remains the most engaged. The Norwegian Web browser maker — which produces its findings from 50 billion...
Opera: Android devices were served most ad impressions in Q4 2012, but iOS still top for engagement

With 20% of its users watching on mobile devices, TV streaming service Crunchyroll sees its mobile business soar

www.insidemobileapps.com
What apps do consumers spend the most time with? The obvious choices are games, utilities and productivity tools, but according to San Francisco-based Crunchyroll, it may be time to add streaming TV to that list. The video-on-demand service, which allows consumers to stream popular Asian TV dramas and animated shows...
With 20% of its users watching on mobile devices, TV streaming service Crunchyroll sees its mobile business soar

Facebook Discloses How Much Money It Makes From Facebook Credits

www.readwriteweb.com
Over the past several months, Facebook has been testing and rolling out new features for Facebook Credits - a virtual currency that collected and exchanged users' real-world money for on-site credits that could be used in many of the site's applications and social games. Since its launch in May 2009,...
Facebook Discloses How Much Money It Makes From Facebook Credits

Why It's A Bad Idea For Startups To 'Buy' Facebook And Twitter Followers

www.businessinsider.com
This article originally appeared on American Express Open Forum. If you type "Buy likes and followers" into the google search bar, you'll get dozens of resulting featuring companies that specialize in this type of purchase. Each one has different rates, packages, and services that mainly appeal to new businesses looking...
Why It's A Bad Idea For Startups To 'Buy' Facebook And Twitter Followers

New York Times explains decline in digital ad dollars, paywall plans

paidcontent.org
The New York Times Co. raised eyebrows among media watchers this morning when it announced that online ad revenue had slid from a year ago. While the decline was a modest two percent and accompanied by good news on the circulation front, the drop is still worrisome for a news...
New York Times explains decline in digital ad dollars, paywall plans

Framing Landing Pages In The Bigger Picture

searchengineland.com
It’s wonderful that landing pages have become so widely known, at least in search marketing and conversion optimization circles. They’re a well-honed tactic that everyone in our space understands. Want to improve your conversion rate on search campaigns? Direct your clickthroughs to... Please visit Search Engine Land for the full...
Framing Landing Pages In The Bigger Picture
Reframing the problems with "freemium" by charging the marketing department
X-Wing Squadron Seeks $11M On Kickstarter For Measured Response To Funding Of Intergalactic Weapon

W3i's Erik Lundberg on Android games monetization, tablet dominance, closing the gap with iOS

www.insidemobileapps.com
Monetization and insights provider W3i is stepping up its game with Pocket Gems and other mobile game developers on Android going into 2013. This could be the year that Google’s platform finally catches up in revenues to Apple’s iOS. Through its expanded partnership with Pocket Games, W3i now provides monetization...
W3i's Erik Lundberg on Android games monetization, tablet dominance, closing the gap with iOS

Startup Lessons Learned: Marketing on a Shoestring Budget

thenextweb.com
Editors Note: This is another guest post from Danny Wong, co-founder and Marketing Manager of Blank Label, a custom dress shirts startup that has built a lot of traffic through Search Engine Optimization and Media Relations. We’re delighted to have him share his thoughts and experience on marketing startups here....
Startup Lessons Learned: Marketing on a Shoestring Budget

The Times And Spotify: Why Pay When Everything's Free?

paidcontent.org
I’ll bet The Times sub-editors raised some eyebrows when their business writer Emily Ford filed her piece, Why I’m not paying any more, for the weekend… “As (Spotify) got bigger, the annoying adverts started to creep in and, with them, the gnawing sense that it was unfair to get...
The Times And Spotify: Why Pay When Everything's Free?
What Apple’s UDID phase out means to the iOS ecosystem

gWallet Launches New Format For Virtual Currency Offers; Eyes International Expansion

techcrunch.com
gWallet, a recently launched company that partners with both brands and game developers to bring users virtual currency offers, is launching a new format for offers. Called the Brand Bar, the offers to earn virtual currency appears in a bar across the top of a social game. gWallet says...
gWallet Launches New Format For Virtual Currency Offers; Eyes International Expansion

MoPub says 3/4 of mobile ad spending went to iOS devices during Q1

gigaom.com
Android may be the most used mobile operating system, but to get their ads in front of their preferred customers, advertisers are continuing to rely heavily on iOS devices. According to the Mobile Advertising Marketplace report published by MoPub on Thursday, 75 percent of spending on mobile advertising during the first...
MoPub says 3/4 of mobile ad spending went to iOS devices during Q1
Inkling Habitat brings pro-level digital book creation to the cloud -- but will it dent Amazon?
Curioos Opens Its Digital Art Marketplace In New York -- Buy And Sell Prints, Phone Skins, Watches And More

Michael Carrick the quiet cog in Manchester United's engine room

www.guardian.co.uk
• Midfielder the man Sir Alex Ferguson relies on to drive title push• 'He doesn't seek publicity but Carrick's form has been superb'Michael Carrick's whispering style and lack of goals from midfield can get him placed in the "unrealised potential" bracket. But the silent one in the Manchester United engine...
Michael Carrick the quiet cog in Manchester United's engine room

Mogreet Releases APIs To Let Developers Quickly Add SMS, Video, Rich Media Messaging To Apps

techcrunch.com
Mogreet, the Los Angeles-based startup that provides brands and marketers with a distribution platform for mobile video messaging, today announced the release of its API developer portal, which allows third party-developers to easily integrate MMS, SMS, video and in-app messaging into their applications. Launched in 2006, Mogreet has built a...
Mogreet Releases APIs To Let Developers Quickly Add SMS, Video, Rich Media Messaging To Apps

Bitcoin Network Speed 8 Times Faster than Top 500 Supercomputers Combined

www.thegenesisblock.com
The bitcoin network hashrate estimate on bitcoinwatch.com passed 1 exaFLOPS (1,000 petaFLOPS) this week – over 8 times the combined speed of the top 500 supercomputers. Experts will be quick to point out that this estimate is flawed, since no FLOPS are actually used in bitcoin mining. FLOPS stands for...
Bitcoin Network Speed 8 Times Faster than Top 500 Supercomputers Combined
SOCIAL MEDIA INSIGHTS: How Zappos Uses Facebook To Drive Massive Site Activity

Online Shoppers Want Clothes That Match Their Lifestyle, Not A Set Of Parameters

www.businessinsider.com
The average conversion rate on retailer websites sits in the low- to mid-single digits. In comparison, the average conversion rate in off-line stores is over 60%. Closing this gap could represent one of the largest sources of growth opportunity for retailers today, and yet our work with retailers suggests they...
Online Shoppers Want Clothes That Match Their Lifestyle, Not A Set Of Parameters

Pluralis Takes A Crowdsourced Approach To Improving Your Landing Pages

techcrunch.com
A startup called Pluralis is taking a 99 Designs-style approach to solving a fairly specific problem — improving the conversion rate on landing pages. Normally, if a business has a landing page that it thinks could be driving more user registrations (or purchases, or whatever they’re aiming for), then it has...
Pluralis Takes A Crowdsourced Approach To Improving Your Landing Pages

Study shows Google drives 85% of SMB traffic, but social media still converts higher

thenextweb.com
Back when I was flying in to SXSW I met a guy named Justin. It was his first SX experience, so I had to fill him in on the biggest truth I know – “It’s a *$%#show”. Fortunately for us, Justin made it out alive, and his company, BringShare, has...
Study shows Google drives 85% of SMB traffic, but social media still converts higher

The Conversion Chain In Paid Search: Beyond Traditional Key Performance Indicators

searchengineland.com
A typical way of thinking of a SEM program is to look at multiple metrics individually, such as the average rank, cost per click, click through rate, conversion rate, cost per action, return on ad spend. Analyzing these metrics separately is a good start but does not allow search marketers...
The Conversion Chain In Paid Search: Beyond Traditional Key Performance Indicators
Mobile Thursday: A real thing or total BS?
× Just a test of the new info bar. What do you think?