cost of advertising

cost of advertising

Applifier's Everyplay shares videos of your best mobile game replays

Facebook says impressions, reach and frequency matter more than clicks

www.insidefacebook.com
Clicks aren’t the right metric for brand advertisers, Facebook Head of Measurement and Insights Brad Smallwood told the audience at IAB MIXX Conference in New York today. Smallwood shared results from recent campaign studies that indicated impressions, reach and frequency were more valuable than clicks. Specifically, 99 percent of sales came...
Facebook says impressions, reach and frequency matter more than clicks

Actually, It Looks Like GoDaddy Lost Up To $7 Million On That Controversial Superbowl Ad

www.businessinsider.com
"Love 'em or hate 'em, you have to admit GoDaddy's Super Bowl ads are effective." That's how Mashable opened its recent blog post on GoDaddy's biggest sales day in the company's history. What's perplexing is that the numbers don't add up to a profitable campaign. In fact, they seem to...
Actually, It Looks Like GoDaddy Lost Up To $7 Million On That Controversial Superbowl Ad
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