cost per click

cost per click

AdMob To Switch To AdWords-Style Auction For CPC Advertising

marketingland.com
Advertising auctions for cost-per-click (CPC) placements on Google’s AdMob mobile ad network will soon take quality score into consideration, as the company moves AdMob closer to its core AdWords product. Previously, the highest bidder won the impression on AdMob. The change will take place... Please visit Marketing Land for the...
AdMob To Switch To AdWords-Style Auction For CPC Advertising
Data: Falling Ad Prices Are Actually Good News for Google, Analysis Argues

Google is making more money in advertising than the entire American print media combined

bgr.com
Print media is in trouble and has been for some time now. Media companies have struggled in their attempts to attract new sponsors and advertisers as readership of newspapers and magazines continues to decline, while online viewing remains at an all time high. A new study from Statista has revealed...
Google is making more money in advertising than the entire American print media combined

Study: Facebook’s Ad Business Booms Before IPO With CPC Up 23%, CPM Up 15%

techcrunch.com
While Google’s advertising cost per click fell 6% since Q4 2011, Facebook keeps commanding higher prices from advertisers with CPC up 23% in key markets during same period according to a study of the last full quarter before the social network is expected to go public. It seems the shift...
Study: Facebook’s Ad Business Booms Before IPO With CPC Up 23%, CPM Up 15%

Virurl Raises $1.2M To Reward Users For Spreading Viral Content

techcrunch.com
Virurl, a startup that helps advertisers promote their content virally, is launching its public beta test today. It’s also announcing that it has raised $1.2 million in seed funding. Here’s how the Virurl model works: Advertisers upload the content that they want to promote, then set a campaign budget and...
Virurl Raises $1.2M To Reward Users For Spreading Viral Content

Survey suggests Facebook advertising benchmarks: $0.80 CPC, 0.014 percent CTR

www.insidefacebook.com
Facebook advertisers see an average cost per click of $0.80 and average clickthrough rate of 0.014 percent, according to a survey released today by Social Fresh. The survey of 347 advertisers found that respondents who worked for an agency had higher average CTR than vendors and marketers who worked directly...
Survey suggests Facebook advertising benchmarks: $0.80 CPC, 0.014 percent CTR

FACEBOOK Q2 REVENUE PREVIEW: Prices and Performance Up, And Bad News For Twitter (FB)

www.businessinsider.com
Ahead of Facebook's Q2 2012 earnings call on July 26, an analysis by TBG Digital -- a major buyer and manager of various forms of Facebook advertising -- shows that ad prices on Facebook have risen 58 percent year-on-year. The improvement is due in large part to the introduction of...
FACEBOOK Q2 REVENUE PREVIEW: Prices and Performance Up, And Bad News For Twitter (FB)

No News For the New York Times: Circulation Up, Ad Sales Down

allthingsd.com
New quarter, same news for the New York Times. That is, the publisher says that over the last three months it saw circulation revenues increase, and both print and digital ads decrease. Growth in circulation was a little bit slower than the last quarter — the Times’ core “News Media...
No News For the New York Times: Circulation Up, Ad Sales Down

Google's Mobile Ad Business Is Radically Altering The Quality Of Its Revenues (GOOG)

www.businessinsider.com
A huge increase in mobile advertising appears to be radically changing the quality of Google's earnings, and is one explanation for why growth at the search giant slowed in Q1 2012. Google reported aggregate paid clicks were up 39 percent but the average cost-per-click was down 12 percent. In its...
Google's Mobile Ad Business Is Radically Altering The Quality Of Its Revenues (GOOG)

CHART: Facebook's 'Sponsored Stories' Ads Keep Getting More Effective

www.businessinsider.com
Facebook's "Sponsored Stories" ads -- the ads that appear in your News feed whenever a friend indicates he or she likes a advertiser -- are more effective than display ads at the side of the page, and their effectiveness is increasing, according to data from TBG Digital, a major buyer...
CHART: Facebook's 'Sponsored Stories' Ads Keep Getting More Effective

CHARTS: Facebook Had A Massive Q1 2012 In Ad Sales, But Performance Softens In The US

www.businessinsider.com
Facebook had a great Q1 2012, with a 41 percent increase in ad rates (the cost-per thousand impressions that advertisers pay), according to TBG Digital, a major seller and manager of Facebook advertising campaigns. This bodes well for Facebook's Q1 earnings, which the soon-to-go-public social network has yet to report....
CHARTS: Facebook Had A Massive Q1 2012 In Ad Sales, But Performance Softens In The US

500 Startups Alum LaunchBit Launches Its Email Ad Network

techcrunch.com
Advertising in email newsletters is an old idea, but the founders of LaunchBit, a startup that’s leaving closed beta testing today, say things haven’t changed since the ’90s. The biggest problem? When you advertise in newsletters, you blindly send the same ad to everyone on the list. “There’s no targeting...
500 Startups Alum LaunchBit Launches Its Email Ad Network

FACEBOOK Q3 PREVIEW: A Huge Shift Of Ad Dollars Into Mobile (FB)

www.businessinsider.com
Facebook reports its Q3 2012 earnings later this week, and as usual our friends at TBG Digital, one of the largest buyers of ads in social media, has given Business Insider a look at its Q3 Facebook ad performance report. This report is derived from 520 billion ad impressions for...
FACEBOOK Q3 PREVIEW: A Huge Shift Of Ad Dollars Into Mobile (FB)
Facebook’s ad business booming as advertisers clamor to pay more for less
Facebook's Ad Exchange Has A Promising Launch

Adobe Online Ad Report: Google CPCs Decline 10% As Facebook Brand Engagement Surges 896%; iOS' Conversion Rates ~2X Android's

techcrunch.com
The latest Adobe Digital Index report into online advertising for Q3 underscores the twin challenges facing Google’s ad business: mobile and social. While search advertising maintained steady growth in the U.S., U.K. and Germany, the report notes that a rise in traffic across mobile devices shifted search spending onto tablets and...
Adobe Online Ad Report: Google CPCs Decline 10% As Facebook Brand Engagement Surges 896%; iOS' Conversion Rates ~2X Android's

In First Report As A Public Company: Millennial Media’s Net Loss Widens To $4M, Revenues Up 53%

techcrunch.com
In its first-ever earnings report as a publicly traded company, mobile advertising network Millennial Media said its net loss for the first quarter widened to $4 million on increased costs. Revenues were up 53 percent year-over-year to $32.9 million. Millennial’s shares fell by 7.7 percent in after-hours trading, as the company’s...
In First Report As A Public Company: Millennial Media’s Net Loss Widens To $4M, Revenues Up 53%

Facebook Unveils First Non-Social Mobile Ad Unit, Allowing Developers To Buy Clicks To App Stores

techcrunch.com
Until now, every Facebook mobile ad had to be triggered by you or a friend’s activity, but today Facebook begins beta testing a new ad unit letting any developer buy mobile news feed ads that open Android and iOS App Store purchases pages when clicked. They’re designed to help developers...
Facebook Unveils First Non-Social Mobile Ad Unit, Allowing Developers To Buy Clicks To App Stores

Initial Trials Show Facebook Exchange Retargeted Ads Deliver Massive Return On Investment, Up To 16X

techcrunch.com
Facebook began allowing partners in its Exchange cookie-based real-time bidding retargeted ads to share results this morning, and data from AdRoll, Triggit, and TellApart show the ads earn businesses up to 16X what they spend. Facebook revealed the new ad format in June, and by August we were already hearing...
Initial Trials Show Facebook Exchange Retargeted Ads Deliver Massive Return On Investment, Up To 16X

Facebook Gives New Mobile Page Ads More Color And Context To Make Every Pixel Count

techcrunch.com
You scrolled right past the old design for Facebook’s “Pages You Might Like” mobile ads. Too much gray, not enough description. But they just got updated to show colorful banners and explain what a business does. Their designer Jeff Kanter thinks you’ll stop to give them a look. Maybe even...
Facebook Gives New Mobile Page Ads More Color And Context To Make Every Pixel Count

New York Times sells About.com to IAC for $300M

venturebeat.com
While we previously heard that Answers.com was a likely buyer for About.com, today the New York Times announced that it has sold the site to Barry Diller’s IAC conglomerate. Release below, refresh for updates. NEW YORK–(BUSINESS WIRE)–Aug. 26, 2012– The New York Times Company (NYSE: NYT) has entered into an...
New York Times sells About.com to IAC for $300M

Facebook Begins Testing Sponsored Results, Its First Search Typeahead Ads

techcrunch.com
Heads up, Google. Facebook is testing a new format of search ads called Sponsored Results that lets advertisers show ads in the search typeahead to users looking for a particular Page, app, or Place. It basically will let businesses steal traffic from each other. For example, a competing game company...
Facebook Begins Testing Sponsored Results, Its First Search Typeahead Ads

While Google's Ad Rates Are Dropping, Facebook Can't Keep Up With Demand (FB, GOOG)

www.businessinsider.com
Here's another indication of how the power on the Web is slowly shifting from Google to Facebook: Google's advertising rates have been dropping lately, but Facebook can't keep up with demand. In the last quarter, cost per click (CPC), which measures how much advertisers pay every time a user clicks...
While Google's Ad Rates Are Dropping, Facebook Can't Keep Up With Demand (FB, GOOG)

The Conversion Chain In Paid Search: Beyond Traditional Key Performance Indicators

searchengineland.com
A typical way of thinking of a SEM program is to look at multiple metrics individually, such as the average rank, cost per click, click through rate, conversion rate, cost per action, return on ad spend. Analyzing these metrics separately is a good start but does not allow search marketers...
The Conversion Chain In Paid Search: Beyond Traditional Key Performance Indicators
Early tests show mobile Sponsored Stories have higher CTR, lower CPCs than desktop

Report: Tablets Offer Lower CPC, Higher Conversions Than Desktop PCs

searchengineland.com
One of the key findings of the Q2 2012 Global Digital Advertising Update from Adobe (Efficient Frontier) is that search marketers can get more value from mobile campaigns than they now can on the PC. According to the report cost-per-click (CPC) prices are lower for both tablets and smartphones than......
Report: Tablets Offer Lower CPC, Higher Conversions Than Desktop PCs

Despite Facebook's 'bum rap,' partners give new ad exchange positive reviews

gigaom.com
Three months after Facebook revealed plans to bring real-time bidding to advertisers on its site, the Facebook Exchange is officially open for business. And, early reports from ad partners look positive. In a blog post today, the social network is set to announce that its new exchange – which allows advertisers...
Despite Facebook's 'bum rap,' partners give new ad exchange positive reviews

Apple Said To Cut iAd Pricing Once Again

paidcontent.org
Apple (NSDQ: AAPL) has once again cut prices on its iAd system for rich in-app advertising on iOS applications, according to a report, as ad buyers continue to balk at the up-front cost of participating in Apple’s vision of how mobile advertising should work. AdAge reported Tuesday that Apple...
Apple Said To Cut iAd Pricing Once Again

Pontiflex Becomes An Entirely Mobile Business, Launches New Self-Serve Ad Platform For Small Businesses

www.businessinsider.com
Pontiflex, a Brooklyn-based ad network founded in 2008, has launched a mobile self-serve ad platform. A few hundred small businesses in and national advertisers in a dozen countries already use the system. About 20,000 more are backlogged. It's a cost per signup model rather than cost per click. Pontiflex...
Pontiflex Becomes An Entirely Mobile Business, Launches New Self-Serve Ad Platform For Small Businesses

These Are Google's Biggest Advertisers, Ranked By Dollars Spent Daily (GOOG)

www.businessinsider.com
Ask.com -- which competes with Google for search queries -- is one of Google's biggest advertisers, as ranked by dollars spent in Q3 2012, according to research on more than $1 billion dollars worth of AdWords spent via WordStream, a company that specializes in Google search ads. (The vast majority...
These Are Google's Biggest Advertisers, Ranked By Dollars Spent Daily (GOOG)
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