datalogix

datalogix

Here Is How Foursquare Plans On Turning Your Life Into Ads

Facebook Ads Are About To Get Even More Personal [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: Facebook ads are going to get even more personal. The social network joined forces with data bigwigs including Acxiom, Datalogix, and Epsilon to target ads at Facebook users based on what they've bought in stores recently. How? According to Ad...
Facebook Ads Are About To Get Even More Personal [THE BRIEF]

Mobile Advertising Jump: Jumptap Preps For IPO, Picks Up Another $27.5M From Keating Capital, WPP, More While Waiting

techcrunch.com
Jumptap — one of the last big, independent and privately-held mobile ad networks around reaching 263 million people worldwide — has today announced that it has picked up another $27.5 million in funding to keep up the pace with other players while it prepares for an IPO itself. This round...
Mobile Advertising Jump: Jumptap Preps For IPO, Picks Up Another $27.5M From Keating Capital, WPP, More While Waiting
Facebook expands ad targeting, will let partners show ads based on web activity

Self-serve Facebook advertisers can use third-party data targeting to reach users by offline purchases, occupation and more

www.insidefacebook.com
Facebook today announced the availability of new “partner categories,” audience segments created by third-party data providers that advertisers can use for targeting via Power Editor or the API. Grocery habits, occupation and car ownership are among the new options self-serve advertisers have access to on the social network Partner categories...
Self-serve Facebook advertisers can use third-party data targeting to reach users by offline purchases, occupation and more

It's official: Facebook buying Atlas ad system from Microsoft

www.geekwire.com
Microsoft is selling its Atlas Advertising Suite to Facebook, the companies confirmed this afternoon. Financial terms of the purchase weren’t disclosed. The deal makes Facebook a bigger player in online advertising, while salvaging a small portion of Microsoft’s ill-fated acquisition of Seattle-based digital advertising company aQuantive, which included the Atlas tools. Facebook’s Brian...
It's official: Facebook buying Atlas ad system from Microsoft
Facebook Lets Advertisers Tap Purchase Data Partners To Target Customers, Categories Like Car-Buyers
Facebook partners with Datalogix to track offline purchases, raises privacy concerns

Facebook Offers Have Been Claimed By 42M Users

techcrunch.com
Facebook COO Sheryl Sandberg highlighted the growth that Facebook Offers has seen since it launched last year — she said that offers have been claimed by 42 million unique users. Sandberg’s statement came during a larger discussion of Facebook’s ad business during the company’s fourth quarter earnings call. Last quarter,...
Facebook Offers Have Been Claimed By 42M Users

Mobile ad firm Jumptap raises $27.5m from WPP and others as it preps for an IPO

thenextweb.com
Targeted mobile advertising company Jumptap this morning announced that it has landed $27.5 million in financing in a round from existing backers General Catalyst Partners, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP. New investors include Keating Capital and a mysteriously unnamed “large, institutional investor”. The company says it will...
Mobile ad firm Jumptap raises $27.5m from WPP and others as it preps for an IPO
Facebook to advertisers: clicks are meaningless and here's the proof

Facebook targets ads based on actual user purchases

www.pcworld.com
Facebook has launched a program that will target advertisements based on what users have actually purchased, but said that advertisers will not have direct access to information that identifies the user."To date, advertisers have been able to show ads to people based on their expressed interests on Facebook," the...
Facebook targets ads based on actual user purchases
Facebook launches 'Partner Categories' to help advertisers target demand, not just demographics

Facebook Thinks It Can Now Prove Its Ads Are Better Than Everyone Else's -- Including Google (FB)

www.businessinsider.com
If you want a plain English description of why Facebook just bought Microsoft's Atlas ad server, then head over to AdExchanger. In short, it's about world domination, Facebook ads product director Gokul Rajaram tells the site. Atlas lets Facebook offer three things: Advertisers will be able to directly compare Facebook...
Facebook Thinks It Can Now Prove Its Ads Are Better Than Everyone Else's -- Including Google (FB)
FACEBOOK TAKES A MASSIVE STEP: It Can Now Show You Ads Based Your Offline Life (FB, YHOO)
Facebook, Google Ad Execs Spar Over The Value Of A Click

Facebook Finally Acquired Microsoft Atlas To Take On Google

www.businessinsider.com
After a period of speculation, Facebook finally proved that the rumors were true and announced its acquisition of Microsoft's Atlas ad server on its blog today. While we don't know the exact price point, Ad Age speculated that it would cost between $30 and $50 million. Note that Microsoft got...
Facebook Finally Acquired Microsoft Atlas To Take On Google
Facebook's Next Privacy Issue & How To Opt Out

Here's Why I'm Not (Yet) Unhappy About Losing A Ton Of Money On Facebook Stock (FB)

www.businessinsider.com
Back in June, I decided to put my money where my mouth is and buy $1,000 of Facebook stock. I got 30 shares for roughly $31/share and, as history now shows, FB promptly tanked to $17.73 in the following weeks -- costing me nearly $400 on paper. The stock has...
Here's Why I'm Not (Yet) Unhappy About Losing A Ton Of Money On Facebook Stock (FB)

Privacy group wants FTC to examine Facebook-Datalogix partnership

www.pcworld.com
The U.S. Federal Trade Commission should analyze Facebook's relationship with a data marketer to ensure it doesn't violate the social networking site's recently approved settlement, the Electronic Privacy Information Center said Monday. Facebook is working with Datalogix, a company based in Colorado that specializes in collecting data from retailers...
Privacy group wants FTC to examine Facebook-Datalogix partnership

Datalogix Raises $25M To Pump Juicy Offline Purchase Data Into Google And Facebook

techcrunch.com
Datalogix’s offline purchase data is the not-so-secret weapon giant publishers use to target their ads and measure whether they boost consumer spending. Businesses like Facebook are becoming dependent on this ROI data, allowing Datalogix to raise a $25 million Series B. Since it’s based in Denver you don’t hear a...
Datalogix Raises $25M To Pump Juicy Offline Purchase Data Into Google And Facebook

Guest Post: Facebook Is Now The Best Ad Targeting Platform Around

www.insidefacebook.com
This is a guest post by Zazzle Media Social and Data Insight Manager Ben Harper. Facebook’s announcement last week that Custom Audiences targeting was to be expanded to include categories based on real life purchase and preference data is the latest in a string of Facebook ad targeting developments that have put...
Guest Post: Facebook Is Now The Best Ad Targeting Platform Around

Facebook's Brad Smallwood Offers More Data On Ad Effectiveness, Says Datalogix Partnership Isn't A Privacy Risk

techcrunch.com
Facebook has been doing a lot of talking in the last day or so about its recently announced partnership with Datalogix — the company published blog posts explaining both the privacy implications and summarizing the results that advertisers have already seen. And Facebook’s head of measurement and insights Brad Smallwood is at...
Facebook's Brad Smallwood Offers More Data On Ad Effectiveness, Says Datalogix Partnership Isn't A Privacy Risk
Facebook profiles: now cross-referenced with retail purchases!

Facebook: clicks don't matter as much as advertisers think

news.cnet.com
The social network wants to prove -- through its new partnership with data company Datalogix -- that clicks aren't the only way to gage a successful ad campaign. [Read more]...
Facebook: clicks don't matter as much as advertisers think

The Year in Facebook Advertising 2012

www.insidefacebook.com
This year Facebook made major strides with its advertising business. Rather than working on a single ads solution for the broadest possible audience, the company is now focused on building more specialized products for brands, direct response marketers, small businesses and developers. As a result, Facebook’s developments in advertising this...
The Year in Facebook Advertising 2012

Facebook says impressions, reach and frequency matter more than clicks

www.insidefacebook.com
Clicks aren’t the right metric for brand advertisers, Facebook Head of Measurement and Insights Brad Smallwood told the audience at IAB MIXX Conference in New York today. Smallwood shared results from recent campaign studies that indicated impressions, reach and frequency were more valuable than clicks. Specifically, 99 percent of sales came...
Facebook says impressions, reach and frequency matter more than clicks
As General Catalyst's newest XIR, Unica founder Yuchun Lee hopes to hack the entrepreneur to VC transition

Report: Facebook to match user profiles with offline purchases for ad targeting

www.insidefacebook.com
Facebook is reportedly partnering with data vendors like Acxiom, Datalogix and Epsilon to allow advertisers to match data from consumer loyalty programs with user profiles in order to target ads by offline purchase habits, according to Ad Age. The social network did not confirm the report or offer any comment, but...
Report: Facebook to match user profiles with offline purchases for ad targeting

Jumptap weeds out fantasy shopping with new approach to mobile ad targeting

gigaom.com
The last time you pulled out your smartphone to look up Rolex watches or Rolls-Royce cars (or any other ultra high-end product), was it because you really planned to buy one or because you were just indulging another Mega Millions fantasy? In the past, it hasn’t made much of a difference...
Jumptap weeds out fantasy shopping with new approach to mobile ad targeting
× Just a test of the new info bar. What do you think?