December 1, 2008 2:59 AM -
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Next summer, you and all your so-called friends from Facebook and MySpace will be able to finally meet in a giant arena, where you ill be able to play dating games, compete against each other in Guitar Hero or Lacrosse, listen to live bands, or check out the modeling contest. The event will be called ArenaFest, and will eventually be held at 50 major sports arenas around the country. Next summer, it will start with 10 arenas in places like Dallas, Detroit, Cleveland, Phoenix, and Anaheim. ArenaFest will have several draws, including live sports, live music, and live contests....
[Tags: building a brand, dating games, facebook, guitar hero, lacrosse]