david abraham

david abraham

UK broadcaster Channel 4 to launch a new catch-up channel based on what’s being discussed online

thenextweb.com
Speaking at the Financial Times’ Digital Media Conference today, David Abraham, CEO of UK broadcaster Channel 4, announced a brand new channel called 4Seven, which will be launching this year. As Tim Bradshaw from the Financial Times reports, it seems that its schedule will be determined entirely by the Internet...
UK broadcaster Channel 4 to launch a new catch-up channel based on what’s being discussed online

Channel 4 second-screen app 4Now to allow real-time viewer interaction

www.guardian.co.uk
Advertisers will be able to target ads, with app tapping into popularity of viewers using social media while watching showsChannel 4's second screen app will be called 4Now and will offer viewers real-time votes, games and quizzes - and enable advertisers to target them with interactive ads synchronised with the...
Channel 4 second-screen app 4Now to allow real-time viewer interaction
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