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David Plouffe

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December 3, 2008 6:06 PM - Sign in to comment - Link
Obama Campaign Manager To Write Book — NEW YORK — Barack Obama's campaign manager, David Plouffe, is writing a book about the historic election victory and has retained Washington attorney Robert Barnett, Obama's literary representative, to shop the proposal to publishers. The book has been tentatively titled, "The Audacity To Win," a reference to Obama's million-selling "The Audacity of Hope." Having helped manage one of the most sophisticated and highly praised campaigns ever, Plouffe plans not only an inside look at the Obama run but also advice for how to manage a large organization. "Hopefully, there will be some lessons on how to put together a three-quarters...
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November 29, 2008 6:03 AM - Sign in to comment - Link
Stephen C. Rose: Where Will Barack's E-Mail List End Up? — By Stephen C. Rose For weeks there has been traffic around the issue of how Barack Obama will maintain vital contact with the millions who participated at every level in helping his campaign. Will there be an independent Obama movement using the various organizational techniques available to political groups? Or a transformation of the Democratic National Committee into a replica of the current Obama movement now located at myBarackObama.com? Might David Plouffe move to the DNC? myBarackObama.com gives everyone a blog, a fundraising page, the capacity to organize by importing personal emails and sending out mail, to fight smears, to...
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November 20, 2008 3:32 PM - Sign in to comment - Link
Obama calls on Net army to march againWASHINGTON — President-elect Barack Obama's 3 million campaign volunteers got re-enlistment notices this week. Campaign manager David Plouffe, in a mass e-mail sent Wednesday to former workers, asked how much time they can spare for four missions integral to Obama's effort to transform his victory into a broader political movement......
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November 19, 2008 1:35 PM - Sign in to comment - Link
Obama Camp Asks Supporters: What Now? — Barack Obama campaign manager David Plouffe is asking supporters how to keep their network going now that the election is over, TechPresident reports. "Your hard work built this movement," wrote Plouffe in an email. "Now it's up to you to decide how we move forward." Early reporting suggested that some in the campaign, particularly deputy campaign manager Steve Hildebrand, are resisting the efforts of Democratic insiders to merge the network into the Democratic National Committee. Campaign new media director Joe Rospars hasn't been named to the Obama-Biden transition team, raising the possibility that he might help oversee a grassroots organization...
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November 17, 2008 5:30 AM - Sign in to comment - Link
Cheers and Jeers: MondayFrom the GREAT STATE OF MAINE... Happy Birthday, Howard. Last week Obama campaign manager David Plouffe sent out an mail: Our friends at the Democratic National Committee laid it all on the line to bring change this year. The DNC's 50-state field strategy was crucial to our campaign's success, as well as victories for Democrats up and down the ballot. Their organizing infrastructure allowed us to compete---and win---in states that seemed insurmountable just four years ago. They took out substantial loans to make it happen. The DNC didn't hold back, and now, neither can we. You were there for this...
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November 14, 2008 5:11 AM - Sign in to comment - Link
Obama Tapes '60 Minutes' InterviewBy Lisa de Moraes In addition to taping the first videotaped weekly Democratic radio address today, President-elect Barack Obama will sit down with the CBS newsmag "60 Minutes," which has landed the first post-election television interview with him. Last weekend, the program aired an interview with top Obama advisers David Axelrod, David Plouffe and Valerie Jarrett and soared in ratings, attracting nearly 19 million people to become the week's No. 1 ranked program for the...Please click on the title to continue reading this entry....
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November 11, 2008 6:28 AM - Sign in to comment - Link
Plouffe Won't Be DNC Chairman — It's not clear what David Plouffe will be doing post-election: Ambassador to France? Senator from Delaware? Consultant-in-demand? Speechmaker? Full-time father? White House something or other? Retiree? But here's one job he won't be taking: chair of the Democratic National Committee....
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November 10, 2008 11:55 AM - Sign in to comment - Link
David Corn: David Plouffe for DNC Chair? — Howard Dean is stepping down as chairman of the Democratic National Committee. This is no surprise; it's been known for months he would be departing after the election. The question is, who's next? HuffingtonPost reports one possibility is that Dean will be replaced by a duo: Senator Claire McCaskill of Missouri, who would be the talk-show face of the party, and an operative who would do the operating (perhaps Steve Hildebrand, who was deputy campaign manager for Barack Obama's presidential bid). But shouldn't the DNC job go to David Plouffe? As the manager of Obama's campaign, Plouffe steered the best-run...
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November 10, 2008 6:13 AM - Sign in to comment - Link
Obama's Brain Trust Speaks — CBS News spoke to President-elect Barack Obama's top advisers Anita Dunn, David Plouffe, David Axelrod and Robert Gibbs in Chicago -- just hours after his historic win. On Obama's role in the campaign: "Well, no one had a bigger role, you know. The great thing about our campaign was we didn't have a lotta discussion about what our message was or what he wanted to do," Plouffe said. "From the beginning, he knew exactly what he wanted to say. And it's one of the reasons we were successful. A lotta campaigns will spend hours every day wondering about how to...
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November 7, 2008 3:32 PM - Sign in to comment - Link
Top Aide: We Had "Zero" Meetings About Issue Of Obama's Race — Not getting obsessed about Barack Obama's race was one of the secrets of the successful campaign to put the first African American in the White House, Obama's closest counselors tell 60 Minutes correspondent Steve Kroft. The president-elect's four top campaign aides, political advisors David Axelrod and Anita Dunn, campaign manager David Plouffe and press secretary Robert Gibbs, were debriefed by Kroft on election night for a 60 Minutes segment to be broadcast this Sunday, Nov. 9, at 7 p.m. ET/PT....
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November 7, 2008 6:58 AM - Sign in to comment - Link
What marketing should learn from the Obama campaignBarack Obama won the presidency on a combination of many factors, but one often overlooked by marketing is the absolutely essential use of data. Obama’s campaign under manager David Plouffe was a data machine. Consider: 1. Web sites, social media, blogs, etc. - all with Google Analytics, which you could see on page load. 2. The Biden SMS play was brilliant. Get a bunch of people to sign up for your text messaging service by revealing your VP pick on mobile first, and you’ve populated your database. 3. The iPhone app was brilliant. In this Newsweek article, the app’s back...
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November 6, 2008 11:38 AM - Sign in to comment - Link
David Axelrod: Obama's Senior Adviser? — ABC News reports: Former Obama chief strategist David Axelrod has accepted the position of Senior Adviser in the White House, sources tell ABC News. He will join Rep. Rahm Emanuel, D-Ill, who has accepted the position of Obama's White House Chief of Staff. Axelrod is a sharp political strategist and Emanuel brings a lot of strengths to the office. The New Republic adds that Axelrod and Emanuel are close friends -- Axelrod even signed the ketubah at Emanuel's wedding. Rolling Stone quotes Emanuel saying that during the campaign, they spoke several times a day in a "sounding board" capacity. The...
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November 6, 2008 5:43 AM - Sign in to comment - Link
Robert Creamer: The First Lesson of the Obama Victory: To Bring Fundamental Change You Have to Have More than a Campaign Organization, You Need a Movement — Barack Obama's victory would not have been possible had he simply created a traditional campaign organization. To win, Obama needed a movement. The same will be true in order to enact Obama's agenda for change in the months ahead. There is no doubt that Obama had a marvelous campaign organization. David Plouffe and David Axelrod orchestrated a virtually flawless campaign. At every level there was a commitment to precision - to the view that no stone should ever be left unturned. The press work, the ads, the field operations, the fund raising all set the bar for political excellence...
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November 5, 2008 7:45 AM - Sign in to comment - Link
One Election Result Is Still Not In...The due date for the arrival of the second child for Obama campaign manager David Plouffe and his wife Olivia Morgan was last Saturday.       ...
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November 4, 2008 9:10 PM - Sign in to comment - Link
Amb. Marc Ginsberg: Return of the Jedi — The hour of national redemption we've been waiting for is at hand, and President-Elect Barack Obama is about to lead our nation to a new city on that hill. Inspiration, gratification, and a desire to guaranty his success runs deep through my veins as I watch the hundreds of thousands in Chicago's Grant Park waiting for the man from Illinois to complete the national challenge of emancipation that his predecessor president from Illinois began nearly two centuries ago. We all deserve to believe again in the greatness that is America and to look forward to the day tomorrow when Americans...
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November 4, 2008 6:18 AM - Sign in to comment - Link
Obama Casts His Ballot In Chicago — CHICAGO — Democrat Barack Obama is joining the nation's earliest voters in filling in a ballot in his historic presidential contest with Republican John McCain. Obama arrived at his precinct in Chicago shortly after 7:30 CST Tuesday. His wife, Michelle, and their young daughters accompanied him as he received a ballot and went to a polling station. The Obamas stood side by side and their daughters looked on as they read their ballots. Obama planned a quick campaign stop in Indiana on Election Day before a massive outdoor rally in front of the skyline in his adopted hometown of Chicago....
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November 3, 2008 1:19 PM - Sign in to comment - Link
Katie Naranjo: College Students: GOTV During Last Day of Early Voting and Election Day — This election year, more than ever, campaign experts and media pundits have attempted to understand the youth vote. After 21 months of trying to "understand" young voters, this 22-year-old has a few positive and optimistic pointers to provide: The Obvious Facts College students have and continue to increase their voter participation rates, beginning in 2002 and most recently with the 2008 primaries. Indeed, the 2008 primaries brought about a 103 percent increase in youth turnout from 2004. Also, technology speaks to young people. Text messaging and new media platforms like Facebook and YouTube have revolutionized political campaigning -- generating a...
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November 3, 2008 1:11 PM - Sign in to comment - Link
The CMO of the Obama CampaignThe “Chief Marketing Officer” of the Obama campaign must be David Plouffe.  He’s the candidate’s campiagn manager (working alongside chief strategist David Axelrod), and while I know he has a ton of supporting players – including the invaluable Joe Rospars of Blue State Digital – I presume that Plouffe’s the mastermind of the communications and “packaging” approaches.  While Obama won “Marketer of the Year” plaudits from AdAge earlier this week, let’s give some credit where it’s due.  Obama is a brilliant politician but likely not a bonafide marcomm expert. If Plouffe can be considered the CMO, then whether his candidate wins...
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November 1, 2008 12:10 AM - Sign in to comment - Link
Peter Mehlman: In No Particular Order.... — A few notes: Note 1: On Thursday's Larry King episode, Ben Stein took a stab at graciousness but -- damn it -- came up just shy. He started out okay, complimenting the efficiency of the Obama campaign. But sadly, that wee moment of sanity goosed his fight-or-flight adrenals, kayoed his nervous system and caused him to say the Obama team had run the most brilliant campaign since Nixon in 1972. Nixon. In. 1972. Imagine, Obama's team can be mentioned in the same breath as those who composed the Canuck Letter to destroy Edmund Muskie. David Axelrod's strategies can revel in...
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