davina mccall

davina mccall

TV looks to new era of interactive game shows to lure the Facebook generation

www.guardian.co.uk
The Million Pound Drop and The Bank Job are proving a bit hit with internet audiences, but it is the data collected from online players which is making advertisers take noticeLive interactive game shows, where viewers compete with on-screen contestants, are the key to persuading the Facebook generation to watch...
TV looks to new era of interactive game shows to lure the Facebook generation

Twitter appeal saves couple's wedding day

www.guardian.co.uk
Bride-to-be Lauren Lane posted tweet asking for help after firm organising her wedding ceased tradingA couple whose wedding plans collapsed when the events company organising it ceased trading had their big day saved after a desperate Twitter appeal led to them receiving £10,000 worth of freebies.Lauren Lane and Daniel Welch,...
Twitter appeal saves couple's wedding day

Channel 4 second-screen app 4Now to allow real-time viewer interaction

www.guardian.co.uk
Advertisers will be able to target ads, with app tapping into popularity of viewers using social media while watching showsChannel 4's second screen app will be called 4Now and will offer viewers real-time votes, games and quizzes - and enable advertisers to target them with interactive ads synchronised with the...
Channel 4 second-screen app 4Now to allow real-time viewer interaction
× Just a test of the new info bar. What do you think?