demand generation

demand generation

How big data and the cloud can manage grid batteries

gigaom.com
A quiet startup called Greensmith has been building a business out of connecting, controlling and monitoring large batteries installed on the power grid and used for energy storage. Greensmith CEO John Jung explained to me in an interview that his company is bringing distributed computing to the world of energy...
How big data and the cloud can manage grid batteries

How Three Entrepreneurs (And One Huge Company) Built Empires On Social Commerce

www.businessinsider.com
It's hard to predict how your company will grow when social channels are involved. That's what a bunch of the hottest entrepreneurs in social commerce learned while running their companies. They all used social channels — like social media and blogs — to grow their companies. Three top entrepreneurs...
How Three Entrepreneurs (And One Huge Company) Built Empires On Social Commerce

Google's Got A Problem. Search Ads Aren't Just For Search Engines Anymore

techcrunch.com
The juggernaut that is search advertising grew so popular and lucrative because it offered businesses the ability to reach and persuade people with true purchase intent. But now keyword targeting is available on Twitter and Facebook, which could loosen Google’s stranglehold on ads that convince us what to buy. Demand Generation...
Google's Got A Problem. Search Ads Aren't Just For Search Engines Anymore
How Facebook Gets You To Buy Products Even If You Never Click On Ads (FB)
How Facebook Could Save Its Shattered Share Price

iPhone Commerce: Find Out How Walmart, Walgreens, and Rue La La Run Social And Mobile Commerce

www.businessinsider.com
Eight cents of every U.S. dollar is spent at Walmart. If Walmart were a country, its GDP would be the 25th largest in the world. How does the retail giant stay nimble in emerging forms of mobile and social commerce? Find out at Business Insider's second-annual Social Commerce Summit on...
iPhone Commerce: Find Out How Walmart, Walgreens, and Rue La La Run Social And Mobile Commerce

What Does It Mean To Be "Mobile First" In E-Commerce? Find Out At Social Commerce Summit

www.businessinsider.com
More than one billion people globally have smart phones--and the smartphone revolution has only just begun. Commerce companies are waking up to this reality, realizing they need to rethink their strategy to win in an increasingly mobile world. But how? PayPal and its parent, e-commerce giant eBay, are reorienting to...
What Does It Mean To Be "Mobile First" In E-Commerce? Find Out At Social Commerce Summit

EquaShip suspends service after package delivery times upset customers

www.geekwire.com
EquaShip has suspended its package shipping service, a move that comes just four months after the Seattle upstart launched with claims of rates that were up to 80 percent cheaper than FedEx, UPS and DHL. The venture-backed company has laid off its customer service and inside sales teams as it plans...
EquaShip suspends service after package delivery times upset customers
Facebook Ad Boss: Clicks And Engagement Are Not As Important As Exposure (FB, GOOG)
What Ails Groupon, Yahoo, and Facebook: "Demand Generation" Advertising

IT'S HERE: Announcing Social Commerce Summit 2013 With Guess Which E-Commerce Heavyweight

www.businessinsider.com
Social media + e-commerce. It seems like a simple equation. But it's not.  With new startups like The Fancy, platforms like Facebook and Pinterest, and retail giants like Macys and Walmart, the market has never been more crowded. What's the future of shopping? And which businesses will win in social...
IT'S HERE: Announcing Social Commerce Summit 2013 With Guess Which E-Commerce Heavyweight
Discover Walgreens Winning Social Strategy At Social Commerce Summit

Find Out How Zappos Turns Social Into Sales At Social Commerce Summit

www.businessinsider.com
Social media darling Zappos was mentioned every 14 seconds on social networks, with positive sentiment running 8:1 in early 2012, according to SocialMention. Even more important, Zappos has an extraordinary ability to turn those eyeballs into online sales. So just how do they do it? And how can you capitalize on...
Find Out How Zappos Turns Social Into Sales At Social Commerce Summit

Facebook's New Retargeted Ads Performing "Very Well", Adds Partners To Run Them

techcrunch.com
Facebook Exchange could pull in a wealth of new advertising dollars by letting businesses retarget ads at Facebook users who’ve visited their websites. Now I’ve learned and confirmed that the first Exchange ads are running, and Facebook has nearly doubled the companies with access to the program. Plus one source...
Facebook's New Retargeted Ads Performing "Very Well", Adds Partners To Run Them

Enterprise Android Adoption: A CIO's Big Dream Or Worst Nightmare?

techcrunch.com
Editor’s note: Neil Florio is responsible for global marketing strategies and demand generation programs for Fiberlink’s MaaS360 product. Follow him on Twitter. It seems we are living in an Android-dominated world, as the leading mobile open-source OS owns 60 percent of the consumer mobile device market. However, as Bring Your Own...
Enterprise Android Adoption: A CIO's Big Dream Or Worst Nightmare?

Winning With Demand Generation & Marketing Automation

marketingland.com
Most companies don’t get value out of marketing automation. One way to win, though, is to  get started on the best foot possible. This is the first in a short series on Winning with Demand Generation – the art and science of creating lead flow for sales – and Marketing...
Winning With Demand Generation & Marketing Automation
The beauty of Birchbox: it's not subscription commerce, it's marketing that women actually pay for

Netflix to premiere new Arrested Development season on May 26, launching all 15 episodes simultaneously

thenextweb.com
Netflix first announced its Arrested Development reboot way back November 2011, news which was ratified when filming started back in August. And while we knew it was landing some time in May, Netflix has now announced the date: May 26. The much-anticipated fourth season kicks off in all countries where...
Netflix to premiere new Arrested Development season on May 26, launching all 15 episodes simultaneously

I Think I Just Blue Myself: 4th Season of Arrested Development Comes to Netflix May 26th With 15 New Eps

betabeat.com
(Photo: IGN.com) What are you doing on May 26th? If you answered “binge watching all 15 new episodes of Arrested Development,” then you answered correctly. According to a press release put out by the company, the highly-anticipated 4th season of the gone-too-soon show will hit Netflix at 12:01 a.m. PDT on...
I Think I Just Blue Myself: 4th Season of Arrested Development Comes to Netflix May 26th With 15 New Eps

Facebook’s Revenue Growth Strategy: Ad Targeting By In-App Behavior

techcrunch.com
Facebook has an answer to those wondering how it will justify its IPO price and keep revenues growing as it saturates key markets: a new behavioral ad targeting system. Facebook has been quietly rolling out the beta of “Open Graph action spec targeting” which allows advertisers to target users by what they...
Facebook’s Revenue Growth Strategy: Ad Targeting By In-App Behavior

People on the Move in the Social Business Industry, Jan 31, 2011

www.web-strategist.com
More jobs are coming in on the Web Strategy job board, see right nav, or see the full listing. In particular, AAA is hiring quite a few community managers, hear from their social strategist, Kim who’s listed below as getting promoted at the firm. Both the submissions on this job...
People on the Move in the Social Business Industry, Jan 31, 2011
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