demographic information

demographic information

Facebook expands ad targeting, will let partners show ads based on web activity

Case study: FBX ads result in more sales when combined with Facebook Ads API

www.insidefacebook.com
E-commerce customers who were targeted with Facebook Exchange remarketing ads after first seeing a traditional Facebook ad generated 89 percent more in sales revenue than customers who entered the remarketing pool through non-Facebook channels, according to a study by Nanigans. In a four-month study of an online retailer that generated $1.2 million in...
Case study: FBX ads result in more sales when combined with Facebook Ads API

Facebook search: The analysts weigh in

tech.fortune.cnn.com
Opinions vary on what the social network's newly unveiled search feature really means. By Omar Akhtar, reporter FORTUNE -- Yesterday, Facebook announced its new so-called Graph Search feature which will allow users to search for results in their friends activity. This means users can query Timeline posts, photos, interests, demographic...
Facebook search: The analysts weigh in

Teen survey: 34% own an iPhone, 40% want one

tech.fortune.cnn.com
Apple is the favorite — once again — in Piper Jaffray’s 23rd semi-annual teen survey Image: Apple Inc. “The bottom line,” writes Gene Munster in a note summarizing the results of Piper Jaffray’s latest survey of the aspirations of American teenagers, “is that 40% of students plan on buying an...
Teen survey: 34% own an iPhone, 40% want one

MySpace Developer Analytics API Launched

developer.myspace.com
Hey folks, I'm happy to say that we've published our Developer Analytics APIs for general consumption.  This set of APIs allows you as developers to ingest statistical data about your application to help you better understand how your application is performing in the MySpace ecosystem. This new API provides information...
MySpace Developer Analytics API Launched

Social Media Marketing Suite Viralheat Redesigns, Adds New Analytics Dashboard, Targeted Publishing And Smart Stream

techcrunch.com
When it comes to social media management and marketing suites, most people think Hootsuite and move on, but there are quite a few smaller competitors that vie for a piece of this market, too. Viralheat, for example, just launched its redesigned service with a new analytics dashboard and a redesigned...
Social Media Marketing Suite Viralheat Redesigns, Adds New Analytics Dashboard, Targeted Publishing And Smart Stream

DataSift Unlocks Access To Historical Twitter Data Dating Back To January 2010

techcrunch.com
DataSift, one of Twitter’s data partners which currently provides developers and third parties with access to the full Twitter firehose in realtime, is about to unlock a whole new set of Twitter data to the ecosystem. The social data platform has launched Historics, a cloud-computing platform that enables entrepreneurs and...
DataSift Unlocks Access To Historical Twitter Data Dating Back To January 2010

Improved Analytics for Websites, Applications, and Pages

developers.facebook.com
Having good analytics is a key to successfully growing a business. To provide you with even better metrics for your Facebook applications, websites, and Pages, we recently launched an improved Insights dashboard. The new Insights dashboard is your single source for all your Facebook analytics needs for: Websites: Fully-integrated sites...
Improved Analytics for Websites, Applications, and Pages
Kabbage brings its quick fix loans to UK merchants

Media.net is building an army to challenge Google’s contextual advertising dominance

thenextweb.com
You’ve probably never heard of Divyank ‘Div’ Turakhia, and that’s a shame. Turakhia is an amazing India-born serial entrepreneur who started his first business when he was 14 years old, and co-founded domain name, Web hosting and Internet services giant Directi when he was only 18, turning it into a...
Media.net is building an army to challenge Google’s contextual advertising dominance

Facebook gives admins new way to create 'unpublished posts' directly from page

www.insidefacebook.com
Facebook is testing a new way for page owners to create “unpublished posts” — those that intentionally do not appear to all fans of their page – directly from the composer on their page. Unpublished posts do not appear on a page’s Timeline or in fans’ News Feeds, but they can be...
Facebook gives admins new way to create 'unpublished posts' directly from page
3 Possible Reasons Why iOS Owners Use Their Devices More Than Android

App Center recommendation engine drives more repeat app users than previous Facebook games dashboard

www.insidefacebook.com
Facebook today revealed that users who discover apps through App Center are 40 percent more likely to return to the app the next day compared to users of the previous Apps and Games dashboard. Facebook App Center, which launched in June and became available worldwide on Aug. 1, is a...
App Center recommendation engine drives more repeat app users than previous Facebook games dashboard
Need a second opinion? ConsultingMD's 'network of medical experts' can help

Skype For Windows Now Features “Conversation Ads”

techcrunch.com
Skype just announced that it will now begin to show some of its users ads during 1:1 audio calls. These so-called “conversation ads” will only appear for users who don’t have Skype credit or a subscription and, for the time being, these ads will only appear on Skype for Windows,...
Skype For Windows Now Features “Conversation Ads”
Facebook's Graph Search = The Ultimate Online Dating Service?

When it comes to the environment, many conservatives don't like conserving

arstechnica.com
Not everybody loves a parade, either. Carleton College Energy efficiency is often a hard sell in the US. Energy efficient devices can require a bit more money up front, which is then paid back gradually often over the course of several years. But a new study in the latest...
When it comes to the environment, many conservatives don't like conserving

Facebook says it had 432M mobile users in December 2011, 13 percent are mobile-only

www.insidefacebook.com
Facebook had 432 million mobile monthly active users as of December 31, 2011, according to an updated filing with the Securities and Exchange Commission. The company also revealed that just over 13 percent of these users accessed the social network exclusively through mobile devices. When the company filed for an...
Facebook says it had 432M mobile users in December 2011, 13 percent are mobile-only

Mobile barcode breakthrough means we may soon see them everywhere

mobile.venturebeat.com
Mobile barcodes seem to be about to go mainstream, with Nokia and Sony Ericsson pre-installing barcode readers on many of their handsets. Barcodes in mobile are generally used to retrieve web content. For example a barcode on a poster can be scanned and used to retrieve a web page where...
Mobile barcode breakthrough means we may soon see them everywhere

Facebook Wi-Fi program for businesses expands with Cisco Meraki integration

www.insidefacebook.com
Cisco Meraki, which offers cloud-managed networking solutions, announced a partnership with Facebook last week to include Facebook Wi-Fi in its new Presence platform for businesses to gather location analytics and promote engagement among visitors. Facebook Wi-Fi is a service that allows businesses to offer customers free Wi-Fi after checking in...
Facebook Wi-Fi program for businesses expands with Cisco Meraki integration

Looking for love? Online dating algorithms won't help you

www.theverge.com
Online dating has some benefits, but accurate matching apparently isn't one of them. A team of researchers led by Eli Finkel of Northwestern University has concluded that despite claims that "matching algorithms" can predict long-term compatibility based on personality questionnaires and demographic information, the data dating sites collect is...
Looking for love? Online dating algorithms won't help you
The Pitch Season 2, Episode Two: Suitey -- Makes Apartment Hunting Sweeter

Verizon Wireless raises privacy ire over data collection

www.csoonline.com
Verizon Wireless is in the crosshairs of privacy advocates challenging the company's claim that it may legally collect customer data on app usage, geographical locations and Web browsing and sell it to advertisers. The carrier's data-gathering activities drive its Precision Market Insights service, which also provides demographic information, such...
Verizon Wireless raises privacy ire over data collection

Facebook Is Testing A Mobile Ad Network (FB)

www.businessinsider.com
Facebook is in the early stages of building a mobile ad network using its vast trove of information on users, TechCrunch's Josh Constine reports. Facebook is doing a limited test of ads on mobile websites and mobile applications, displaying ads to people that are logged in to Facebook. So, if...
Facebook Is Testing A Mobile Ad Network (FB)

Why Do Britney Spears Fans Use Colon Cleansing Products? Only Facebook Knows

www.readwriteweb.com
An ambitious Facebook data-collection effort is turning up unlikely patterns in members' interests. Here's what that means for online marketers - and you. Ian Lurie, founder and CEO of Internet marketing agency Portent, is looking for 16,000 volunteers to help build a data set that will map patterns of interest...
Why Do Britney Spears Fans Use Colon Cleansing Products? Only Facebook Knows

Airbnb had a record 60,000 bookings last Saturday, 75% of them were from new users to the site

thenextweb.com
Staying in someone else’s house or apartment instead of in a hotel room may still seem like a foreign concept to some, but that isn’t slowing Airbnb, which is on a tear with the premise as of late. On August 4th, Airbnb had a record 60,000 bookings, with 75% of...
Airbnb had a record 60,000 bookings last Saturday, 75% of them were from new users to the site
This startup helps you get karma with far-flung family & friends

DataSift Raises $7.2M For Powerful Social Data Analysis And Business Intelligence Platform

techcrunch.com
DataSift, a data analysis company that provides developers and third parties with access to Twitter, Facebook and other social data sources, has raised $7.2 million in a follow-on Series A round from existing investors GRP Partners and IA Ventures. This brings DataSift’s total funding to $15 million. For background, developers,...
DataSift Raises $7.2M For Powerful Social Data Analysis And Business Intelligence Platform
Facebook's Graph Search: A tool for marketers disguised as a tool for users
This coffee machine tries to figure out your age, gender
× Just a test of the new info bar. What do you think?