demographics

demographics

Reality check: Apple makes more in a day than Twitter earns over a year

thenextweb.com
We recently highlighted research from eMarketer that suggested that Twitter’s revenue from advertising could pass half a billion dollars by 2014. That would see it triple the $139.5 million that ads brought it last year which, if you ask us, is pretty good going for a firm that has struggled...
Reality check: Apple makes more in a day than Twitter earns over a year
Nip That Social Media Crisis In The Bud With uberVU Signals

Pinterest integration turns content discovery site Trapit into a pinner’s dream

thenextweb.com
If you’ve been paying attention to the web lately, or the special lady in your life according to its demographics, you might know that the curation service Pinterest is on fire. The site lets you add interesting things you find on the web to a virtual pinboard to share with...
Pinterest integration turns content discovery site Trapit into a pinner’s dream

Report: 15% Of Social Users Have Ended A Friendship Because Of Social Media & Detailed Statistics On The ‘Tone’ Of Social Media

marketingland.com
  A new study from Pew Internet examined social media usage, demographics and the climate within social networking spaces (SNS).  A national phone survey was administered to active social networking adults across the United States as well as users aged 12-17 in conjunction with their parents.... Please visit Marketing Land for the full...
Report: 15% Of Social Users Have Ended A Friendship Because Of Social Media & Detailed Statistics On The ‘Tone’ Of Social Media

Grooveshark opens up its data with Beluga, offering insight into the listening habits of its users

thenextweb.com
Grooveshark has just launched a brand new service tapping into the information they’ve gathered over the years giving insight into musical artists and their fanbase. Beluga allows users to search for any artist in the Grooveshark database, giving some interesting tidbits of information on the kinds of people that listen to...
Grooveshark opens up its data with Beluga, offering insight into the listening habits of its users

Lookout: Lost And Stolen Smartphones Will Cost Consumers Over $30B In 2012

techcrunch.com
From personal experience, losing your phone (especially a smartphone) can be both frustrating and expensive. Lookout, a company that offers security services for a number of smartphone platforms, has conducted a phone loss study, which revealed that lost phones, if unrecovered, could cost U.S. consumers more than $30 billion this...
Lookout: Lost And Stolen Smartphones Will Cost Consumers Over $30B In 2012

Tipping Point: Smartphone Owners Now Outnumber Other Mobile Users In The U.S.

techcrunch.com
It’s a tipping point of sorts: smartphones are not (yet) being used by the majority of U.S. residents, but among mobile users, it looks like they have now outnumbered those on lower-end devices — or so consumers think — according to research out today from Pew. As of February 2012,...
Tipping Point: Smartphone Owners Now Outnumber Other Mobile Users In The U.S.

Facebook Ads Can Now Be Optimized To Drive Any On-Facebook Action, Such As In-App Purchases, Shares, Offer Claims

techcrunch.com
Marketers don’t actually want clicks, they want the downstream conversions and the return on investment that follow. So today Facebook begins allowing advertisers using its API to ask it to show their ads to people most likely to take any specific post-click action on the social network, such as sharing...
Facebook Ads Can Now Be Optimized To Drive Any On-Facebook Action, Such As In-App Purchases, Shares, Offer Claims

Pew: 8% Of U.S. Online Adults Now Use Twitter Daily

techcrunch.com
According to the latest data from the Pew Internet & American Life project, 15% of online adults in the U.S. now say that they have used Twitter in the past and 8% told Pew that they do so on a typical day. Overall Twitter usage has actually remained pretty stable...
Pew: 8% Of U.S. Online Adults Now Use Twitter Daily

The State Of Mobile App Privacy Policies

techcrunch.com
The Washington, D.C.-based think tank Future of Privacy Forum (“FPF”) released a study this week detailing the current state of mobile app privacy policies as of this past month, June 2012. The report found that many app developers are now responding to the increased pressure from U.S. regulators on this issue,...
The State Of Mobile App Privacy Policies
Sean Parker’s Airtime gets competition from Rounds, a social video matchmaker

Scoop: Facebook To Speed Up Biz Analytics Tool Insights To Report In Real-Time

techcrunch.com
Facebook’s analytics tool Insights will soon begin showing Page performance data in real-time or near real-time rather than on average 48 hour delay, the company Facebook plans to announce at Wednesday’s Facebook Marketing Conference in New York City according to our sources. Work on preparing for the switch to real-time...
Scoop: Facebook To Speed Up Biz Analytics Tool Insights To Report In Real-Time

500 Startups Alum LaunchBit Launches Its Email Ad Network

techcrunch.com
Advertising in email newsletters is an old idea, but the founders of LaunchBit, a startup that’s leaving closed beta testing today, say things haven’t changed since the ’90s. The biggest problem? When you advertise in newsletters, you blindly send the same ad to everyone on the list. “There’s no targeting...
500 Startups Alum LaunchBit Launches Its Email Ad Network

The mobile gaming industry, in pretty pictures

thenextweb.com
Mobile gaming is an industry that is valued, in aggregate, in the billions of dollars. Given its size, the players jockeying for its market share are fighting for consumer mind share, and therefore, wallet share. We know that the Great Infographic Bubble is over, but the content genre still has some highlights, and...
The mobile gaming industry, in pretty pictures

Tablet Users Are Geezer Couch Potatoes, Says New Report

www.readwriteweb.com
New research shows that tablet owners are more likely to be older - and far more interested in consuming content than producing it. Those demographics blow holes in popular tablet-as-PC-replacement theories. Smartphone Users Like Tablets The insights come from a report last week from market analyst comScore, which also...
Tablet Users Are Geezer Couch Potatoes, Says New Report
SceneTap cameras hit San Francisco bars, use facial recognition to find parties and privacy concerns

Google+ hits 250M total accounts, more than 150M monthly active users

venturebeat.com
Google announced some major milestones for its Google+ social network at the Google I/O developer conference today. Google+ now has more than 250 million total accounts, and more than 150 million monthly active users, Google’s Vic Gundotra announced at the event. More than 50 percent of Google+ users sign in...
Google+ hits 250M total accounts, more than 150M monthly active users

Singular vs. Plural: What Search Queries Can Tell You About Your Customers

searchengineland.com
“Remember: Y’all is singular. All y’all is plural. All y’all’s is plural possessive.” – Kinky Friedman In display or social advertising, the marketer can reach customers with different offers  based on demographics or behavioral signals. This is not so in search where one... Please visit Search Engine Land for the...
Singular vs. Plural: What Search Queries Can Tell You About Your Customers

What your smartphone may say about your politics

thenextweb.com
We’re big fans of Stitcher radio here at TNW. The service snags all sorts of audio, and compiles it into a stream for each user, based in their interest. That information, knowing what people like to hear, and where, means that Stitcher has insight into demographics of smartphone users.  The...
What your smartphone may say about your politics

Credit Karma's New Credit Monitoring App For iOS Shoots Up App Store Charts

techcrunch.com
Credit Karma, the online credit monitoring service backed by $3 million from SV Angel, Founders Fund and others, has shot up to become the #1 Financial app in the Apple App Store and #22 overall, only a day after its mobile debut. Like its online counterpart, Credit Karma Mobile brings credit...
Credit Karma's New Credit Monitoring App For iOS Shoots Up App Store Charts
Why smart authors are cutting Amazon out

Damn, Girl: New York Has Almost Double The Female Founders

www.betabeat.com
(flickr.com/flickr4jazz) Much has been made of tech’s gender divide, with the seeming consensus being that this industry is something of a sausagefest and no one knows how to fix it. But buried within this TechCrunch report, drawing on statistics from Startup Genome, is an eye-catching little factoid: Compared to Silicon Valley...
Damn, Girl: New York Has Almost Double The Female Founders

What Display Advertising Can Learn From Politicians

marketingland.com
In politics, the act of drawing, reviewing and re-structuring district lines for voting purposes to ensure that like demographics are aligned is a common practice. These lines appear bizarre when viewed on a map due to the non-uniform nature of redistricting. Why don’t politicians just use ZIP... Please visit Marketing...
What Display Advertising Can Learn From Politicians

US Census Bureau posts its first API, allows smartphone apps for the stat-obsessed

www.engadget.com
As much as the US Census Bureau has worked to embrace the digital space, its sea of data has been largely locked away from developers not keen on doing much of the heavy lifting. As of late last week, however, there's now a public app programming interface (API) for...
US Census Bureau posts its first API, allows smartphone apps for the stat-obsessed

Hunger Games + Internet Explorer + HTML5 = This

thenextweb.com
Microsoft, looking to boost its Internet Explorer brand, has teamed up with the Hunger Games book series franchise and created an HTML experience that looks to capitalize on the popularity of that brand to boost its browser’s mindshare. It’s not a half bad idea, given that Internet Explorer could use...
Hunger Games + Internet Explorer + HTML5 = This
The WhaleTail Gives Your iPad A Whale Tail

Videoplaza plots ‘device-agnostic’ future for ads

gigaom.com
Ad delivery firm Videoplaza is taking the wraps off a new system that it says will help advertisers and media companies make money from their content on every device in the market — without having to cope with the headache of managing them all. Called Karbon, it’s a complete rebuild...
Videoplaza plots ‘device-agnostic’ future for ads

Report: More Than Two-Thirds Of Google+ Users Are Male

marketingland.com
In a study complied by Website-Monitoring.com, a few key trends about user demographics were revealed.  The most eye-opening stat?  67% of all users were male.  This of course is the exact opposite of most social media networking sites.  Women hold the slight majority of users on Twitter, a 55%... Please visit Marketing...
Report: More Than Two-Thirds Of Google+ Users Are Male

The Connected Viewer: More Than 50% Of Cellphone Owners Now Use Their Phones While Watching TV

techcrunch.com
According to the latest data from the Pew Internet & American Life Project, more than half of the adult cellphone owners in the U.S. now use their phones while watching TV. The main reason they do so isn’t to talk about a program they are watching on Twitter, though. Instead,...
The Connected Viewer: More Than 50% Of Cellphone Owners Now Use Their Phones While Watching TV

Google patent outlines ads targeted to 'environmental conditions'

www.engadget.com
The ad game is all about targeting: demographics, locations, keywords -- and really, few companies are more equipped to target users than Google. In case you were worried that the search giant doesn't have enough information to harvest, a newly surfaced patent outlines the company's interesting utilizing environmental conditions,...
Google patent outlines ads targeted to 'environmental conditions'
× Just a test of the new info bar. What do you think?