August 25, 2008 11:34 PM -
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Marriott: Corporate Blog is Worth $5 Million —

How much might blogging be worth for your company? For one of the blogs that we recently named to our list of 15 companies that really get corporate blogging, the answer is $5 million in extra revenue each year. As we noted a couple of weeks ago, most company blogs, especially those at larger corporations are failures: they rehash press releases, they’re written without any character, and they utterly fail to engage their user community. That’s a shame, because corporate blogging is an amazing way to speak directly with you customers and users. In fact, in July, we made starting...
[Tags: 37signals, 5 million, blog, bloggers, blogs]