It's always interesting to see where publishers and advertisers stick advertisements in the hopes of gaining traction and engagement. Whether it's a popup, popunder, interstitial, floating ad, the goal is always the same: get someone to interact with the ad the way you want. The MTA (the division that runs the transit system in NYC) has always experimented with a variety of different types of advertising. One of my favorite campaigns was run by Delta airlines when they wanted to promote their European routes. They wrapped many of the structural elements near the Grand Central shuttle which made the...
[Editor's note: It's no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially hard. So for companies looking to squeeze every dollar out of their digital ads, it might be time to abandon traditional content and behavioral targeting strategies in favor of a relatively new concept -- location-based advertising. Below, Placecast founder Anne Bezancon makes her case.] Most people don’t know that 70 percent of all Web content contains geographic information — the names of places, addresses, maps, zip codes...
Creative marketing minds have developed a plan to use GPS to deliver neighborhood-specific digital advertising on the side of buses in NYC. Apparently, the ads run like TV commercials and they have begun airing on a single Manhattan route with expansion to 200 buses planned for Q1 of next year. Obviously, targeted advertising is the name of the game, so I wouldn't be surprised to find GPS systems like this one popping up in major cities across the country in the very near future. [WCBSTV]...
Strapped for cash, the New York City Transit Authority will experiment with new digital ads on the sides of city buses. That’s borderline who cares material, but get this: the ads will change based on the bus’ location, which is tracked by GPS. Expect things like military recruitment ads on Queens busses and cars on that one bus that goes up and down Water Street. I have no imagination, yes....
Covering New York City subway cars with any words or symbols is verboten — unless you're paying to do it. New York's Metropolitan Transportation Authority is announcing plans to cover just about every surface in the subway system with advertising. The most ambitious attempt will be digital video ads that play short videos that move across the walls of subway tunnels while the trains are moving through. In addition to the digital ads, there will be more train, pole and surface wrapping with ads as well as large video spots on the walls of busy stations. Subway systems in...
BBC Worldwide has now confirmed Microsoft (NSDQ: MSFT) UK's online services group VP Chris Dobson is joining it, as we reported last month. His job title's a big one - EVP and general manager of global ad sales. Dobson will oversee advertising across TV channels and online including BBC World News, and will sit above both Jonathan Howlett and Mark Gall, who were brought to head digital ads for international and US respectively in November, when BBC.com launched with its controversial advertising. Dobson, who will report to Darren Childs, has a remit to grow advertising income from the BBC's commercial...
