digital ads

digital ads

Sun paywall needs more than 300,000 subscribers to cover outlay, say analysts

www.guardian.co.uk
Sun+ service predicted to result in drop in online ad revenue with NI also paying £30m-plus for digital Premier League rightsThe Sun will need to attract more than 250,000 subscribers to its £2-per-week online service to cover the loss of online advertising and recoup the £30m-plus it paid for the...
Sun paywall needs more than 300,000 subscribers to cover outlay, say analysts

Dismal report on news industry offers insights on digital ads

tech.fortune.cnn.com
Lots of grim statistics in a new report for magazines and newspapers--with a few rays of hope. FORTUNE -- The Pew Project for Excellence in Journalism's report, "The State of the News Media 2013" contains plenty of grim news about an industry that appears in some respects to be falling...
Dismal report on news industry offers insights on digital ads
Google's Jason Spero: Tablets will lead to more innovative and valuable ads
Why we need to pivot in the fight against ad fraud

Microsoft to hire graffiti artists for digital Windows 8 ads

thenextweb.com
Hey, it’s Friday. Here’s whats up: Microsoft, perhaps looking for a bit of spice in its advertising curry, intends to hire graffiti artists to create digital ads for its forthcoming Windows 8 operating system. The following quote from Microsoft, via Mary Jo Foley over at ZDNet, lays bare the strategy: With the...
Microsoft to hire graffiti artists for digital Windows 8 ads

Media Decoder Blog: New Advertising Analytics Tools From Google

www.pheedcontent.com
Google announced a suite of Web analysis products that it will offer to marketers who want more insight into how well their digital ads are performing....
Media Decoder Blog: New Advertising Analytics Tools From Google
Mobile Ads Are Growing Fast, Still Pretty Small

LocalResponse's socially-targeted ads pay off big with revenue up 716%

venturebeat.com
LocalResponse’s pitch is simple, but ingenious for the ad set: it combs social media data to better targets ads on mobile devices and desktops. That means more interesting ads for you, and hopefully better conversions for advertisers (especially those struggling to figure out how to make mobile ads work)....
LocalResponse's socially-targeted ads pay off big with revenue up 716%

New York Times explains decline in digital ad dollars, paywall plans

paidcontent.org
The New York Times Co. raised eyebrows among media watchers this morning when it announced that online ad revenue had slid from a year ago. While the decline was a modest two percent and accompanied by good news on the circulation front, the drop is still worrisome for a news...
New York Times explains decline in digital ad dollars, paywall plans

Twitter's Ad For its Ads (Video)

allthingsd.com
Twitter is formally launching its very-long-in-the works self-serve ad platform today. This is one of those “things we announced was coming a little while ago is now here” announcements, no news here. But the video they’ve created to explain how self-serve works is worth two minutes if you care about...
Twitter's Ad For its Ads (Video)

The TV ad is long from dead

tech.fortune.cnn.com
After a dismal few years, television ads are back and will almost certainly retain their edge against digital ads in 2012. By Katherine Ryder, contributor FORTUNE — Despite the promise of digital advertising, many ad execs still believe that the best way to captivate an audience is the 30-second television...
The TV ad is long from dead

CBS Takes a Second Shot at the Super Bowl's Second Screen

allthingsd.com
If you want to, you can watch the entire Super Bowl on the Web today, for free, on your PC or tablet.* And maybe a handful of you will want to do that, for some odd reason. CBS, which is streaming the game, figures the rest of us won’t. “Our...
CBS Takes a Second Shot at the Super Bowl's Second Screen

Not All Digital Ads Are Created Equal

marketingland.com
Digital advertising is on the rise, which is good news for us — the people that live and breathe in the online world. However, as audiences migrate to digital media, better creative and more strategic ad placement is necessary. In today’s digital world, there is one point that must not...
Not All Digital Ads Are Created Equal

Why online advertising will get easier for publishers (and why it won't)

paidcontent.org
The concept of selling digital ads is basic enough — offer up a piece of screen and invite brands to buy it. But for publishers, the ad tech industry can feel like a mix of quantum physics and witchcraft. Instead of simple transactions between publisher and buyer, digital ad sales...
Why online advertising will get easier for publishers (and why it won't)

Advertising: the trust factor

www.guardian.co.uk
For the vast majority of digital users, trust lies first and foremost in recommendations and opinions from their peersThe digital advertising equation is outlined in the Nielsen graph below. The Global Trust in Advertising survey released in April (summary on Nielsen site and PDF here) underlines one key finding: for...
Advertising: the trust factor

T-Mobile Says First Day With the iPhone Was "Gangbusters"

allthingsd.com
After many, many days of trying to do business without an iPhone to sell, T-Mobile is pretty darn happy with its first day in the Apple business. “Today has been gangbusters for T-Mobile,” Chief Marketing Officer Mike Sievert said in a statement to AllThingsD. “We experienced lines out the door...
T-Mobile Says First Day With the iPhone Was "Gangbusters"
Bloomberg wages 'Made in NY' campaign to boost Big Apple's startup scene

PwC: Entertainment & Media Spend Was $1.6 Trillion in 2011; Will Rise To $2.1T By 2016 With Digital Leading Growth

techcrunch.com
Global spend on entertainment and media services, according to a new Global Media and Entertainment Outlook report out from PwC, will reach $2.1 trillion by 2016, from $1.6 trillion in 2011. But the continuing change to digital over physical distribution will mean that growth will come at a slower pace...
PwC: Entertainment & Media Spend Was $1.6 Trillion in 2011; Will Rise To $2.1T By 2016 With Digital Leading Growth

Ad Network Brand.net Sells to Mail Marketer Valassis

allthingsd.com
VCs funded hundreds of ad networks in the last decade, and that’s probably a couple hundred too many. Now there’s one less: Five-year-old Brand.net is being acquired by Valassis Communications, a 41-year-old company that specializes in direct mail. A source familiar with the deal pegs the purchase price at less than...
Ad Network Brand.net Sells to Mail Marketer Valassis
Spotify launches first ad campaign, reportedly working on streaming video service

Project Re: Brief, the documentary

googleblog.blogspot.com
A few months ago, we introduced Project Re: Brief, our experiment to reimagine online advertising. We took some of the most loved ad campaigns from the ‘60s and ‘70s and and brought them back to life for the digital age with the help of the advertising legends that made them...
Project Re: Brief, the documentary
eBay Is Now Sharing Its Customer Data With Marketers

Twitter's Ad Services Hit The Middle East, North Africa

www.fastcompany.com
Twitter expanded its moneymaking efforts to a new growth region this weekend. On Sunday Twitter began offering advertising services to countries in North Africa and the Middle East, including places like Egypt, Pakistan, and the UAE. It's part of a concerted push to earn income from new users in...
Twitter's Ad Services Hit The Middle East, North Africa

Facebook's Biggest Challenge? Upending All of Advertising

pandodaily.com
There were a lot of things you could pull from Facebook’s earnings call yesterday. Much of it was enlightening: Zuckerberg said it “doesn’t make sense” for Facebook to build a phone. He said Instagram was kindof a talent acquisition. Some of it was less surprising: The company is trying to...
Facebook's Biggest Challenge? Upending All of Advertising
Your online ad strategy stinks, Pricing Engine raises $1.25M to help

TVSync's Open Platform Weds Social TV & E-Commerce

www.readwriteweb.com
Social TV has a new player that's worth watching. Last month, Vobile launched TVSync, an open platform that introduces new broadcast and cable TV streaming options. TVSync could finally do what predecessors dreamed of doing: mesh social media, streamed entertainment and curated content across multiple screens. Big money is at stake....
TVSync's Open Platform Weds Social TV & E-Commerce

Why Volkswagen Doesn't Care If You Skip Its YouTube Ad After 5 Seconds

www.businessinsider.com
Volkswagen doesn't care if you skip over its YouTube pre-roll ad for the new Fusca (the Brazilian form of the Beetle) after five seconds. In fact, VW designed the ad in a way that it will automatically skip itself for you so you can get to whatever cat video you...
Why Volkswagen Doesn't Care If You Skip Its YouTube Ad After 5 Seconds

Google posts hour-long ‘Project Re: Brief’ documentary on YouTube [Video]

9to5google.com
Google unveiled its “Project Re: Brief” ad campaign in March, which re-imagined four classic commericals, and now the company has published an hour-long documentary of its marketing venture on YouTube. The four classic commercials included Coca-Cola’s “Hilltop” commercial from 1971, Alka-Seltzer’s 1972 ad, Volvo’s “Drive it like you hate it” ad from 1963, and Avis’ “We try...
Google posts hour-long ‘Project Re: Brief’ documentary on YouTube [Video]

BBC Study Confirms Tablets' Growing Role In TV Consumption, But Also That TV Remains Supreme

techcrunch.com
Companies like Google, Twitter and Nielsen — who respectively make money from digital advertising, want to make a lot more from digital ads, and get paid to provide data to justify ads online and offline — are putting some significant effort into showing the connection between how consumers watch TV...
BBC Study Confirms Tablets' Growing Role In TV Consumption, But Also That TV Remains Supreme

The Touchscreens Have It: IAB Says Tablets, Smartphones Driving Big Returns On Ads

techcrunch.com
Revenues from mobile ads are only a small fraction of the overall digital advertising pie — and an even smaller slice of overall advertising revenues, but some research out today from the Internet Advertising Bureau underscore why that may well change in the future: ads that appear on touchscreen devices...
The Touchscreens Have It: IAB Says Tablets, Smartphones Driving Big Returns On Ads
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