digital advertising

digital advertising

Social media might drive brand awareness, but search still drives the sales
What we are listening to: Sincerely CEO Matt Brezina

The New York Times Company Lost $39.7 Million In 2011 (NYT)

www.businessinsider.com
The New York Times Company reported its Q4 earnings today, and they lost $39.7 million in 2011, or 27 cents a share, after making $107.7 million in 2010. Q4 profit is down 12.2% y/y thanks to the continuing decline of print advertising and a 67.4% decline in the About...
The New York Times Company Lost $39.7 Million In 2011 (NYT)

Facebook Earns 58% More Per Ad Than Last Year, Mobile Ads Clicked 4X More Than Twitter Ads

techcrunch.com
Facebook yesterday saw a decline in share price on a report of falling user numbers in key markets like the U.S. and Europe, but in a sign of how it is firming up its business, Facebook is also making significantly more money and getting more sticky with its advertising, on...
Facebook Earns 58% More Per Ad Than Last Year, Mobile Ads Clicked 4X More Than Twitter Ads

PRO: How to navigate the new world of digital advertising

pro.gigaom.com
Data is at the center of every phase of the workflow for digital advertising, which means it’s absolutely crucial for doing business in that space. Thanks to a new ecosystem designed to serve the sell-and-buy side of digital advertising, that data can now be leveraged, but the new landscape also...
PRO: How to navigate the new world of digital advertising

Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor

marketingland.com
Yesterday the IAB released digital ad revenue figures for the US market in 2012. Overall internet ad revenue came in at nearly $37 billion, making the internet the second largest medium after broadcast TV. Mobile and video advertising were the two biggest digital advertising growth drivers,... Please visit Marketing Land...
Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor

SPONSOR MESSAGE: Digital Advertising Agencies 2013 - A Buyer's Guide

searchengineland.com
In this guide you will learn how to identify, and hire, the right digital agency for your business. It will help you determine if your company needs a digital agency and what type of agency would be the best fit. Step by step, this guide walks you through the process...
SPONSOR MESSAGE: Digital Advertising Agencies 2013 - A Buyer's Guide

Microsoft to hire graffiti artists for digital Windows 8 ads

thenextweb.com
Hey, it’s Friday. Here’s whats up: Microsoft, perhaps looking for a bit of spice in its advertising curry, intends to hire graffiti artists to create digital ads for its forthcoming Windows 8 operating system. The following quote from Microsoft, via Mary Jo Foley over at ZDNet, lays bare the strategy: With the...
Microsoft to hire graffiti artists for digital Windows 8 ads

Brands Start Automating Social Media Responses On Facebook And Twitter

techcrunch.com
Editor’s note: Jeremiah Owyang (@jowyang) is an industry analyst with the Altimeter Group. Bots in Facebook? Robots in Twitter? Pinterest Run by HAL 9000? It’s all very possible. That’s right, surprisingly. in the next phase of the social web, brands are applying analysis and digital intelligence to better reach us....
Brands Start Automating Social Media Responses On Facebook And Twitter

50% of Advertising Will Be Digital, Says Google Exec

thenextweb.com
It’s a bold claim, but if we look at the how and why it makes a lot of sense.  Nikesh Arora, Google’s president of global sales says that he expects up to 50% of all advertising, within the next 5-8 years, will be digital.  The paradigm shift toward purchasing online...
50% of Advertising Will Be Digital, Says Google Exec
Bill Gross' UberMedia launches UberAds, using social and location data to better target on mobile
How Real-Time Bidding Could Save Mobile Advertising

GraphScience Raises $2 Million Series A for Social Ad Optimization, Data Services

pandodaily.com
Advertisers treat social media as a branding category like TV, not a direct marketing category like email. And for brand spending, there’s no such thing as ROI. Not many object to that because brand dollars are considered to be the Holy Grail of digital advertising. GraphScience, a Palo Alto data startup, objects....
GraphScience Raises $2 Million Series A for Social Ad Optimization, Data Services

Social discovery service bitly raises $15M round led by Khosla Ventures

gigaom.com
Known to most for its link shortening service, bitly has raised another $15 million aimed at changing that perception. Bitly, a betaworks company, wants to be the “primary online service for sharing and discovering interesting content.” The new round, led by Khosla Ventures’ Vinod Khosla, was announced Tuesday with existing...
Social discovery service bitly raises $15M round led by Khosla Ventures

Facebook: A Fate More Similar To Yahoo Or Google?

techcrunch.com
Editor’s note: Guest author David Cho is CEO and co-founder of Sidebark, the private photo and video sharing service. Prior to founding Sidebark, he was a leader in Bain & Company’s digital media practice. How much more valuable do you think Facebook is than Yahoo? Let’s say I gave you...
Facebook: A Fate More Similar To Yahoo Or Google?
BII MOBILE INSIGHTS: BYOD A Hot Topic For Executives

Twitter expected to reach $1 billion in revenue by 2014

gigaom.com
Twitter is set to reach $1 billion in sales by 2014, significantly outpacing analyst predictions and demonstrating the company’s advertising viability, sources tell Bloomberg. The company earned $139.5 million in 2011, analysts say, which means if Bloomberg’s sources are correct, demand for advertising is taking off among companies looking to grow their...
Twitter expected to reach $1 billion in revenue by 2014

Twitter updates search function in line with in-app expansion

gigaom.com
Twitter is enhancing the service’s search function to allow for greater discovery of new content and information on the part of users, it announced in a blog post Friday. The idea is to provide them with auto-suggestions in the search bar that correlate with who users follow when they search...
Twitter updates search function in line with in-app expansion
FTC Worried About Big Online Platforms, Only Sort Of Means Facebook and Google

JOB OF THE WEEK: Director, Digital Advertising Sales & Partnerships

www.businessinsider.com
Check out the Business Insider Jobs section >> As part of our new partnership with SimplyHired.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs board. Director, Digital Advertising Sales & Partnerships Care2 New York, NY Why it’s cool: Care2 is a large healthy living, lifestyle...
JOB OF THE WEEK: Director, Digital Advertising Sales & Partnerships

Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time

marketingland.com
With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012 according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $31.6 billion in U.S. digital advertising revenues... Please visit Marketing Land for...
Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time

Facebook's Gokul Rajaram, Google's Neal Mohan, And Twitter's Kevin Weil Will Discuss The Ad Landscape At Disrupt NY

techcrunch.com
I’m happy to announce that I’ll be discussing the latest trends in digital advertising with representatives from Facebook, Google, and Twitter at the end of April during TechCrunch Disrupt in New York. My goal for the panel is to give attendees from both Madison Avenue and the startup world an...
Facebook's Gokul Rajaram, Google's Neal Mohan, And Twitter's Kevin Weil Will Discuss The Ad Landscape At Disrupt NY

Newspapers Are Losing $13 Of Print Revenue For Every $1 Of Digital Revenue

www.businessinsider.com
In case you were wondering why newspapers like the New York Times continue to cut costs and fire people, here are some stats for you. They come from former newspaper veteran Alan D. Mutter, who fled the industry years ago. (Mutter writes the excellent blog "Reflections Of A Newsosaur"). The...
Newspapers Are Losing $13 Of Print Revenue For Every $1 Of Digital Revenue
Try-before-you-buy YBuy subscription services raises $1M from Eric Schmidt

The Rubicon Project Says Ad Server Is Dead, Details Future Plans

techcrunch.com
Digital advertising infrastructure company the Rubicon Project today at the PaidContent 2010 conference has outlined its corporate strategy going forward. Essentially, the company is declaring that you’ll soon be able to stick a fork in the ad server, and to underline its vision it has published a fairly interesting manifesto...
The Rubicon Project Says Ad Server Is Dead, Details Future Plans

Internet Explorer 10 Coming To Windows 7 - And That's It

readwrite.com
After a month's head start of Internet Explorer 10 for Windows 8 users, Windows 7 users may be seeing their own IE 10 release as early as Tuesday, if rumors from Chinese blog iFanr have any validity. But will Microsoft's staggered release plan just cause more headaches for Web developers?...
Internet Explorer 10 Coming To Windows 7 - And That's It

A Guide to the Digital Advertising Industry That's Watching Your Every Click

www.theatlantic.com
In this excerpt from his new book, The Daily You, University of Pennsylvania professor Joseph Turow takes you on a tour of the industry that's trafficking in the data you generate every day on the Internet. You don't have to be a privacy stickler to be worried. At the start...
A Guide to the Digital Advertising Industry That's Watching Your Every Click

Here's How Much Money The New York Times Was Losing On About.com (NYT)

www.businessinsider.com
IAC has agreed to buy About.com from the New York Times for $300 million in cash, according to Bloomberg, and no wonder--the encyclopedia site was losing barrowloads of cash. But the sale won't fix NYT's overall digital problems--it's still seeing declining digital revenues, which mostly come from selling ads. NYT...
Here's How Much Money The New York Times Was Losing On About.com (NYT)

Internet ad revenue is growing, but growth rate is slowing, according to IAB report

gigaom.com
The Interactive Advertising Bureau is out today with a report on the “record” Internet advertising revenues for the first quarter for 2012 but, despite the double-digit year-over-year increase, it appears that growth is actually slowing down. According to the industry association, digital ad revenue in the first quarter climbed 15 percent,...
Internet ad revenue is growing, but growth rate is slowing, according to IAB report

Digital ad agency R/GA talks emerging tech, HTML5, Flash & their latest work

thenextweb.com
R/GA is an international digital advertising agency with massive influence across the globe. The agency has worked with major brands like Nike, Verizon and HBO, and now its Chicago branch has just finished its latest work with Grey Goose, which taps emerging technologies for a fully responsive experience on any...
Digital ad agency R/GA talks emerging tech, HTML5, Flash & their latest work
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