digital index

digital index

Adobe Online Ad Report: Search Spending Up 16 Percent, Mobile Traffic Quadrupled

techcrunch.com
Search may not be the most exciting area of online advertising right now, but it’s still “the biggest driver of return on investment”, according to a new report from Adobe. The report has the elaborate title, “Adobe Digital Index: Global Digital Advertising Update” and it covers the first quarter of...
Adobe Online Ad Report: Search Spending Up 16 Percent, Mobile Traffic Quadrupled

Tablets Beat Smartphones In Web Traffic For First Time

www.fastcompany.com
Is it time to start thinking about the post-smartphone era, already? Adobe's been busy tracking over 1,000 websites around the world for nearly six years, and has monitored some 100 billion visits by Netizens to these properties to create its Digital Index publication, and the latest edition has a...
Tablets Beat Smartphones In Web Traffic For First Time

Cyber Monday sales to reach $2 billion, Adobe says

www.pcworld.com
Thanksgiving turkeys haven't even found their way into the oven yet, but retail retail industry experts are already expecting blockbuster holiday season sales in 2012, driven by online buyers. E-retailers and brick-and-mortar stores with online storefronts will rake in $2 billion on Cyber Monday alone, according to Adobe's holiday...
Cyber Monday sales to reach $2 billion, Adobe says

Adobe: Bing, Yahoo at risk of losing market share

www.zdnet.com
Bing and Yahoo are at risk of losing market share, according to the Adobe Digital Index: Global Digital Advertising Update report.Covering the state of search and display marketing, this quarterly report focused on the growth of emerging channels such as mobile as well as social media advertising.As far as Bing...
Adobe: Bing, Yahoo at risk of losing market share

Adobe Online Ad Report: Google CPCs Decline 10% As Facebook Brand Engagement Surges 896%; iOS' Conversion Rates ~2X Android's

techcrunch.com
The latest Adobe Digital Index report into online advertising for Q3 underscores the twin challenges facing Google’s ad business: mobile and social. While search advertising maintained steady growth in the U.S., U.K. and Germany, the report notes that a rise in traffic across mobile devices shifted search spending onto tablets and...
Adobe Online Ad Report: Google CPCs Decline 10% As Facebook Brand Engagement Surges 896%; iOS' Conversion Rates ~2X Android's

Tablets Taking A Greater Share Of Web Page Views Than Smartphones In Eight Major Economies, According To Adobe's Digital Index

techcrunch.com
The proportion of web traffic coming from tablets has pushed past smartphones for the first time, according to Adobe’s latest Digital Index which has tracked more than 100 bil­lion vis­its to 1,000+ web­sites worldwide, between June 2007 to date, to compare which device types are driving the most page views. The monitored markets...
Tablets Taking A Greater Share Of Web Page Views Than Smartphones In Eight Major Economies, According To Adobe's Digital Index

Mobile Video Views Up 300% In 2012, With Tablets Driving The Charge With A 360% Increase

techcrunch.com
Adobe has released its Digital Video Benchmark for the U.S. for 2012, wherein the Digital Index team shows what it learned monitoring video performance throughout the year across digital platforms. The study compiles data from Adobe Marketing Cloud customers, scoring viewing habits and also monitoring ad performance. 2012 saw a massive increase...
Mobile Video Views Up 300% In 2012, With Tablets Driving The Charge With A 360% Increase

Tablet Usage Edges Past Mobile On BBC's On-Demand iPlayer For First Time: Record 41M Tablet Requests In March Vs. 40M Mobile

techcrunch.com
Another sign of the swift rise of tablets today: last month tablet usage of the BBC’s on-demand online TV service iPlayer edged past mobile for the first time, with 41 million programme requests by tablet vs. 40 million on mobile, according to BBC stats for the month. There were 200,000 more...
Tablet Usage Edges Past Mobile On BBC's On-Demand iPlayer For First Time: Record 41M Tablet Requests In March Vs. 40M Mobile

Tablet shopping about browsing as well as buying this Christmas

www.guardian.co.uk
Harrods, Debenhams and ASOS are all extending their branded magazines into the apps worldMobile shopping has been around for a long time: I remember analysts first getting excited about "m-commerce" back in the days when it was all about WAP sites.Fast forward to 2012, and a blizzard of celebratory press...
Tablet shopping about browsing as well as buying this Christmas

Adobe: Website traffic from tablets will surpass smartphones to reach 10% of visits in 2013

thenextweb.com
A new report from Adobe’s Digital Index (a series of reports on digital marketing) says Web traffic from tablet computers is growing 10 times faster than smartphone traffic, with its share growing at over 300 percent in one year (see graph below). According to Adobe’s findings, tablet devices will generate...
Adobe: Website traffic from tablets will surpass smartphones to reach 10% of visits in 2013
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