digital marketing

digital marketing

ROI: The Most Dysfunctional Metric In Digital Marketing

marketingland.com
Ok, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my existence. Not because I have an offline background where the idea of having to prove value from my campaigns seems ludicrous. Not because I am some brand-happy......
ROI: The Most Dysfunctional Metric In Digital Marketing

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

www.businessinsider.com
Maybe here's the reason General Motors went "mental" and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing...
This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

How Google ads reinvented the sales call

tech.fortune.cnn.com
Mobile is the hottest thing in advertising. Turns out, getting people to make a phone call can be very lucrative. By Sierra Jiminez, contributor FORTUNE — Companies diving into mobile advertising have found success getting consumers to do something unusual with their smartphones: make calls. It’s no surprise that the...
How Google ads reinvented the sales call
How Starbucks is turning itself into a tech company

WPP Doubles Down On Digital, Buys Leading Agency AKQA

techcrunch.com
WPP today has announced a major development in its strategy to shift a bigger part of its business to digital: it is buying AKQA, one of the biggest — and independent — digital agencies around. WPP says that AKQA will continue to operate as an independent agency, and its current...
WPP Doubles Down On Digital, Buys Leading Agency AKQA

PeerIndex Picks Up $3 Million To Win Friends And Influence People (And Beat Klout)

techcrunch.com
Whether you subscribe to the idea of social influence or not, services that mark — or try to mark — it are continuing to pick up momentum, and the latest example of that is PeerIndex, the UK-based social influence marketing platform, picking up a $3 million round of funding from...
PeerIndex Picks Up $3 Million To Win Friends And Influence People (And Beat Klout)

Twitter Power Users: "Discover Page Changes Aren't For Us"

www.readwriteweb.com
Twitter always risks ticking off long-term loyalists of the microblogging site when it makes any sort of overhaul. In the past six months alone, it has gotten a lukewarm reaction for a previous redesign and taken heat for changes it made to TweetDeck. So when Twitter started May by announcing the...
Twitter Power Users: "Discover Page Changes Aren't For Us"

Adobe: Website traffic from tablets will surpass smartphones to reach 10% of visits in 2013

thenextweb.com
A new report from Adobe’s Digital Index (a series of reports on digital marketing) says Web traffic from tablet computers is growing 10 times faster than smartphone traffic, with its share growing at over 300 percent in one year (see graph below). According to Adobe’s findings, tablet devices will generate...
Adobe: Website traffic from tablets will surpass smartphones to reach 10% of visits in 2013

There will be over 53 million iPad users in the US by year end: eMarketer

thenextweb.com
This morning, conveniently on the first day of WWDC week, digital marketing and media research agency eMarketer published some projections about the market share of Apple’s iPad tablet(s) in the United States. According to eMarketer, iPad use will nearly double this year, with an increase of 90 percent to 53.2...
There will be over 53 million iPad users in the US by year end: eMarketer

Adobe Expands Its Social Analytics Lineup With Adobe Social

techcrunch.com
Must be something in the air. Less than a day after Google announced that it’s adding social media reports to Google Analytics, Adobe is unveiling its own social analytics tools. Even though the company is best known for design software like Photoshop and development technologies like Flash, Adobe also pitches...
Adobe Expands Its Social Analytics Lineup With Adobe Social

Adobe Online Ad Report: Search Spending Up 16 Percent, Mobile Traffic Quadrupled

techcrunch.com
Search may not be the most exciting area of online advertising right now, but it’s still “the biggest driver of return on investment”, according to a new report from Adobe. The report has the elaborate title, “Adobe Digital Index: Global Digital Advertising Update” and it covers the first quarter of...
Adobe Online Ad Report: Search Spending Up 16 Percent, Mobile Traffic Quadrupled

Webcasts this week: SEO for B2B (Wed) and Linking Display and Branding (Thurs)

searchengineland.com
Our sister site, Digital Marketing Depot, will host two webcasts this week: On Wednesday, June 13 at 1 PM, Gord Hotchkiss and Marko Wollschlaeger will present “SEO Roadmap for the B2B Marketer.” They’ll discuss how to create successful B2B search engine optimization campaigns.... Please visit Search Engine Land for the...
Webcasts this week: SEO for B2B (Wed) and Linking Display and Branding (Thurs)

Brands are learning to “Say Cheese”

tech.fortune.cnn.com
The meteoric rise of Pinterest, Tumbler and Instagram has changed the way marketers from Whole Foods to American Airlines think about and use images to sell their products. [cnnmoney-byline src="By Anthonia Akitunde, contributor"] FORTUNE — Photos are having a moment. Companies such as Instagram, Pinterest and Tumblr, the big three...
Brands are learning to “Say Cheese”

Google announces its biggest overhaul of the DoubleClick platform to date

thenextweb.com
Since acquiring DoubleClick, Google has been working on integrating the platform with its own offerings, and today is announcing its biggest overhaul of the service to date. Here’s what Google had to say about today’s announcement: In particular, we’re introducing DoubleClick Digital Marketing: the first modern ad platform built for...
Google announces its biggest overhaul of the DoubleClick platform to date

Recently Departed Magento CTO And Co-Founder: eBay Doesn’t Understand The Meaning Of Open

techcrunch.com
Last year, eBay eBay acquired Magento, developer of an open-source e-commerce platform for around $180 million. Magento became part of X.commerce, a combined open platform business from eBay and PayPal. A year after the acquisition was announced, Magento co-founder and CTO Yoav Kutner has left eBay. While fellow Magento co-founder...
Recently Departed Magento CTO And Co-Founder: eBay Doesn’t Understand The Meaning Of Open
AMEX’s new Twitter integration is “brilliant” marketing

How Brands Are Using Pinterest - And What They Can Do Better

www.readwriteweb.com
This year's hottest new online service is undoubtedly Pinterest, the "virtual pinboard" website. Once a social site becomes popular with consumers, brands soon follow. In 2011 brands flocked to Google+ when it became the hot new thing. Now, in 2012, brands are beginning to make their way onto Pinterest....
How Brands Are Using Pinterest - And What They Can Do Better

Video ad technology company HIRO Media lands $5 million

thenextweb.com
HIRO Media, a Tel Aviv, Israel-based online video advertising technology firm, this morning announced that it has raised $5 million in funding. The capital injection will be used to finance the company’s expansion in the United States, where it already has offices in New York and Silicon Valley. Founded in...
Video ad technology company HIRO Media lands $5 million

Experian agrees $175m deal with Ybrant Digital to offload PriceGrabber and other comparison sites

thenextweb.com
Information and financial services company Experian today announced that it has sold off PriceGrabber, LowerMyBills, and ClassesUSA.com to digital marketing firm Ybrant Digital for a $175 million. The deal will see the Indian company pay Experian $100m cash upon closing, with the further $75m arranged as a loan note, which will be used to repay money it...
Experian agrees $175m deal with Ybrant Digital to offload PriceGrabber and other comparison sites

Facebook Is Still Figuring It Out. Will Advertisers and Investors Wait Around?

allthingsd.com
There are a bunch of ways to explain away GM’s decision to stop spending ad dollars on Facebook. We’ll get to those. But there’s one thing that even the most ardent Facebook fan can’t argue with: Facebook advertising is very much a work in progress. Don’t take my word for...
Facebook Is Still Figuring It Out. Will Advertisers and Investors Wait Around?

Buuteeq, a hotel marketing software startup founded by ex-Microsoft execs, raises $2m

thenextweb.com
Buuteeq, a Seattle-based startup building a Web-based software suite that enables independent hotels to market themselves on the Web and through mobile devices, has raised $2m in new funding according to an SEC filing. The financing round brings the total of capital raised by Buuteeq to about $7 million....
Buuteeq, a hotel marketing software startup founded by ex-Microsoft execs, raises $2m

Digital marketing software firm Constant Contact acquires SinglePlatform for up to $100m

thenextweb.com
Constant Contact, a provider of digital marketing tools for small businesses, this morning announced that it has acquired SinglePlatform, which helps businesses list their products, services and prices on the Web and mobile platforms. Constant Contact is paying $65 million in cash for SinglePlatform, and has granted approximately $5 million...
Digital marketing software firm Constant Contact acquires SinglePlatform for up to $100m

Train Wreck Scenario: Search Marketing

marketingland.com
A cold harsh inevitability of your career in digital marketing is that you will come across a disproportionate number of people who know a lot less than they should about subject matter that falls into their responsibility. Search is one of those subjects about which many people are... Please visit...
Train Wreck Scenario: Search Marketing

The Golden Triad Of Search Marketing: How To Leverage It For Massive Success

searchengineland.com
John Doerr of KPCB calls it “SoLoMo“. Others call it by different names. I see it as the holy grail of our digital marketing future. I’m talking about Social – Local – Mobile SEO/search marketing… the exciting golden triangle of unification and synergy created by... Please visit Search Engine Land...
The Golden Triad Of Search Marketing: How To Leverage It For Massive Success

Australian Ride-Sharing Marketplace Jayride.com Grabs $400K In Angel Funding

techcrunch.com
Australian-based travel marketplace Jayride.com has lined up $400,000 AUD in seed funding for its ride-sharing service, which also aggregates transportation data. The angel funding was led by Andrey Shirben, one of the first investors in Kenshoo, a digital marketing software company. In addition to helping in the financing, Shirben will also bring his digital...
Australian Ride-Sharing Marketplace Jayride.com Grabs $400K In Angel Funding

How the e-book landscape is becoming a walled garden

gigaom.com
Just as a few massive chain stores eventually came to dominate the traditional printed book market in North America, the e-book marketplace is a kind of oligopoly involving a few major players — primarily Amazon, Apple and Barnes & Noble. And while bookstore owners of all kinds are free...
How the e-book landscape is becoming a walled garden

Reimagining the future of buying and selling ads online

googleblog.blogspot.com
We’re in the midst of an online advertising revolution that makes the consumer the center of all we do—with creative tools to make ads that don’t just inform but inspire and dazzle, and measurement frameworks that go beyond clicks to drive real emotional engagement. The next step is to look...
Reimagining the future of buying and selling ads online

Insta-Win: Here's Why Brands Can't Afford To Not Be On Instagram

www.businessinsider.com
No, there's no dashboard or back-end metrics. And no sales team to support advertisers--yet. But Instagram, the popular photo-sharing service that Facebook bought for $1 billion on Monday, is Mecca for brand advertisers. Why? It's a place where display advertising actually works. Yep, that's right: people want to look...
Insta-Win: Here's Why Brands Can't Afford To Not Be On Instagram

Study: Enterprises Want More Marketing Data, But They Don’t Know What To Do With It

techcrunch.com
Online marketers and advertising are getting access to more and more data, but that’s not enough, according to the 2012 Digital Marketing 2.0 Study commissioned by ad company DataXu. More than 350 “enterprise decision makers” in management, marketing, communications, digital, IT and social media were surveyed, and 75 percent of them...
Study: Enterprises Want More Marketing Data, But They Don’t Know What To Do With It

Former Motorola Marketing Chief Tapped as CEO of Blue Calypso

allthingsd.com
Bill Ogle, who until recently was chief marketing officer at Motorola, has been tapped as CEO for digital marketing firm Blue Calypso. Ogle, who was also formerly chief marketing officer for Samsung’s U.S. phone unit, will start in the new job next week....
Former Motorola Marketing Chief Tapped as CEO of Blue Calypso
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