digital marketing

digital marketing

AudienceScience slashes 33 jobs, plans to close ad network

www.geekwire.com
AudienceScience, a global digital marketing company with offices in Bellevue, is closing its ad network business effective Dec. 1 so the company can focus solely on the AudienceScience Gateway, its global SaaS-platform for marketers. The end of the ad business resulted in the eliminated of 33 sales and marketing jobs among...
AudienceScience slashes 33 jobs, plans to close ad network

Why Zappos Sees Sponsored Posts On Facebook As 'A Necessary Evil'

www.businessinsider.com
Director of Zappos Labs Will Young just told Business Insider's Social Media Commerce Summit how his company got more than 400,000 "likes" on Facebook.(Zappos Labs is the experimental digital marketing arm of Zappos.) Not all of those likes are organic, he revealed. Many came from sponsored posts. But some were...
Why Zappos Sees Sponsored Posts On Facebook As 'A Necessary Evil'

Facebook platform industry hires: HootSuite, Kenshoo, Work4 Labs

www.insidefacebook.com
Social media management platform HootSuite has a new VP of marketing, Digital marketing software company Kenshoo recently hired a director of marketing research. And Work4 Labs, which builds recruiting applications integrated with Facebook, made a few new hires this month. HootSuite Dee Anna McPherson, Vice President of Marketing – former VP...
Facebook platform industry hires: HootSuite, Kenshoo, Work4 Labs
BII MOBILE INSIGHTS: The Top 2012 Mobile Infographics

Hearst Appears Close To Buying Digital Ad Firm iCrossing For $375 Million

paidcontent.org
It’s not a done deal yet, but after several months of negotiations, Hearst Corp. is close to buying digital marketing firm iCrossing, the WSJ reports, citing unidentified sources. The price is said to be around $357 million with additional payments tied to certain performance targets. A few months ago,...
Hearst Appears Close To Buying Digital Ad Firm iCrossing For $375 Million

Webcast: Maximizing the Return From Your Facebook Investment

searchengineland.com
Digital Marketing Depot Webcast May 16th 1:00EDT/10:PDT Now that your company is using Facebook for marketing, do you know if your efforts are paying off? This webcast will demonstrate how to measure Facebook ROI and where to find optimization opportunities. The webcast will also cover targeting,... Please visit Search Engine...
Webcast: Maximizing the Return From Your Facebook Investment

Centaur buying Econsultancy for up to £50 million

paidcontent.org
This week, NewMediaAge and The Lawyer publisher Centaur negotiated a £40 million loan from Barclays to finance digital acquisitions to augment its traditional B2B operation. The first since is a very smart one. Centaur is buying the digital marketing publisher and analyst and training firm Econsultancy. The deal involves £12...
Centaur buying Econsultancy for up to £50 million

WPP Teams Up With Infosys To Launch Its First All-In-One Cloud-Based Marketing Platform

techcrunch.com
The heat is on to migrate more digital marketing activities into the cloud, and while we have seen a lot of movements from smaller, fleet-0f-foot startups in this area, the big players don’t want to be left out in the cold, either. Enter WPP, which today announced a partnership with...
WPP Teams Up With Infosys To Launch Its First All-In-One Cloud-Based Marketing Platform

The Inside Network Job Board: Sparked.com, GREE, AdColony and more

www.insidemobileapps.com
The Inside Network Job Board is dedicated to providing you with the best social media job opportunities across social and mobile application platforms. Here are this week’s highlights from the Inside Network Job Board, including positions at: Sparked.com, GREE, AdColony and more. Aarki Inc. Mobile Advertiser & Publisher Sales Ad...
The Inside Network Job Board: Sparked.com, GREE, AdColony and more
Top jobs of the week in digital media

iJento Raises $8M From MMC Ventures, Nauta Capital, Oxford Capital Partners For Its Customer Intelligence Platform

techcrunch.com
iJento, a provider of digital and multichannel customer intelligence for businesses who want to improve their customer targeting, has raised a new $8 million round of funding, led by MMC Ventures. Previous investors, Nauta Capital, and Oxford Partners, also participated in what is for them effectively a follow-on round. The...
iJento Raises $8M From MMC Ventures, Nauta Capital, Oxford Capital Partners For Its Customer Intelligence Platform

The Inside Network Job Board: Machine Zone, Tango, POPSUGAR and more

www.insidemobileapps.com
The Inside Network Job Board is dedicated to providing you with the best social media job opportunities across social and mobile application platforms. Here are this week’s highlights from the Inside Network Job Board, including positions at: Machine Zone, Tango, POPSUGAR and more. Advertising Age Digital Marketing Coordinator – Advertising Age...
The Inside Network Job Board: Machine Zone, Tango, POPSUGAR and more

TNW's Daily Dose - Samsung to appeal Galaxy 10.1 ban, LivingSocial hit with patent claims

thenextweb.com
Samsung looks to appeal the Galaxy Tab 10.1 ban. LivingSocial is next to be hit with patent infringement claims. iOS and Android growth outpaces all tech revolutions before it. You can catch The Daily Dose every Monday through Friday right here on The Next Web. Make sure to hit the...
TNW's Daily Dose - Samsung to appeal Galaxy 10.1 ban, LivingSocial hit with patent claims

SPONSOR MESSAGE: 2013 Digital Marketing Optimization Survey Results

searchengineland.com
This survey shows: 45% of marketers don’t have a mobile optimized site Testing is usually only performed on top entry pages 87% of those surveyed say less than half of visitors get targeted content Download now » Please visit Search Engine Land for the full article....
SPONSOR MESSAGE: 2013 Digital Marketing Optimization Survey Results

How Google ads reinvented the sales call

tech.fortune.cnn.com
Mobile is the hottest thing in advertising. Turns out, getting people to make a phone call can be very lucrative. By Sierra Jiminez, contributor FORTUNE — Companies diving into mobile advertising have found success getting consumers to do something unusual with their smartphones: make calls. It’s no surprise that the...
How Google ads reinvented the sales call

What are the digital marketing opportunities Down Under?

econsultancy.com
The shifting digital economy is something I've written about in depth previously, with the main focus of my thoughts being the BRIC countries and other parts of Asia. Recently, though, I'm seeing growing evidence pointing towards the fact that Australia should probably be given an equal amount of due care...
What are the digital marketing opportunities Down Under?

Ad: Digital &Telecom Jobs At JobNama – One97, Y2cf, Aaranca Creations, Sugarmediaz & More

www.medianama.com
View Job Openings at JobNama, our free Digital Job board. To post a job click here. You may Subscribe to the RSS feed, follow our Twitter feed and subscribe to SMS Alerts. To buy a premium listing at JobNama, contact sales@medianama.com Recent openings: Circle Sales-Pune/Ahmadabad – One97 Communications Ltd. Mobile Marketing – One97 Communications Ltd. Manager // Asst...
Ad: Digital &Telecom Jobs At JobNama – One97, Y2cf, Aaranca Creations, Sugarmediaz & More

SPONSOR MESSAGE: New whitepaper at Digital Marketing Depot - "Web Visitor & Lead Intelligence"

searchengineland.com
Want to help your sales team win more often? Feed them more detailed information about your web visitors and leads. Discover what type of visitor and lead intelligence today’s sophisticated internet marketing software can deliver, and how to us that information for better sales results. Download... Please visit Search Engine...
SPONSOR MESSAGE: New whitepaper at Digital Marketing Depot - "Web Visitor & Lead Intelligence"

Facebook’s (other) major milestone

tech.fortune.cnn.com
The social network’s IPO is a milestone — and it could join the Fortune 500 list in record time. By Sierra Jiminez, contributor FORTUNE — Facebook’s blockbuster IPO isn’t the only milestone the company is passing by going public. If all goes well in 2012, the company is expected to...
Facebook’s (other) major milestone

Guest Post: Facebook Is Now The Best Ad Targeting Platform Around

www.insidefacebook.com
This is a guest post by Zazzle Media Social and Data Insight Manager Ben Harper. Facebook’s announcement last week that Custom Audiences targeting was to be expanded to include categories based on real life purchase and preference data is the latest in a string of Facebook ad targeting developments that have put...
Guest Post: Facebook Is Now The Best Ad Targeting Platform Around

Ex-tech blogger's new venture hooks up startups on both sides of the Atlantic

venturebeat.com
Looking to expand your tech startup overseas, but not sure where to start? Entrepreneur and former journalist Courtney Boyd Myers [above] has launched an agency, dubbed Audience.io, to help young businesses with their digital marketing efforts as they move across the pond. More specifically, Audience.io will provide strategy around...
Ex-tech blogger's new venture hooks up startups on both sides of the Atlantic

Why It's Time For Local SMBs To Get On Board With Mobile

searchengineland.com
While attending BIA/Kelsey’s SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study, which showed that only 20 percent of local businesses said they have experience with mobile marketing. Small businesses today operate in a time when... Please visit Search...
Why It's Time For Local SMBs To Get On Board With Mobile
Why we don’t need the government to protect us from online tracking

The Inside Network Job Board: KIXEYE, 12 Gigs, Rumble and more

www.insidemobileapps.com
The Inside Network Job Board is dedicated to providing you with the best social media job opportunities across social and mobile application platforms. Here are this week’s highlights from the Inside Network Job Board, including positions at: KIXEYE, 12 Gigs, Wooga and more. 12 Gigs, Inc. Front-End Software Engineer Mobile...
The Inside Network Job Board: KIXEYE, 12 Gigs, Rumble and more

Treat Yo'self: For Just a $47,000 Hotel Reservation, You Too Can Get a 'Social Media Butler' to Tweet for You

betabeat.com
(Photo: Madisonhoteldc.com) Wondering where to dump that stray $50k you have lying around so that you can spend the presidential inauguration swagging out in some palatial, gold-plated estate? Look no further than D.C.’s Madison Hotel, which is offering an elite “Inaugural Town and Country” package to visitors of the capital...
Treat Yo'self: For Just a $47,000 Hotel Reservation, You Too Can Get a 'Social Media Butler' to Tweet for You

UK-based Web ad firm Persado raises $15m to open a US office, double down on R&D and hiring

thenextweb.com
The Internet is filled with advertisements and call-to-action messages. Whether it’s “click here” or “visit this site” or “tap to play”, everywhere you look, there’s something to do. But how often do advertisers really know what will appeal to their customers? Persado, a data-driven marketing service, believes that its “Marketing...
UK-based Web ad firm Persado raises $15m to open a US office, double down on R&D and hiring

KakaoTalk Partners With AdPOPcorn, Brings Ads To Its Messaging Platform As It Prepares A Facebook Home Rival Launcher

techcrunch.com
Another move in the oh-so-hot mobile messaging space today: South Korea’s Kakao Inc, which owns the KakaoTalk cross-platform mobile messaging app, has inked an agreement with digital marketing company IGAWorks to bring its mobile ad product, adPOPcorn, to the messaging app. IGAWorks will also provide adPOPcorn to game developers whose products integrate with KakaoTalk....
KakaoTalk Partners With AdPOPcorn, Brings Ads To Its Messaging Platform As It Prepares A Facebook Home Rival Launcher
Kenshoo steps onto its fourth stair of funding
SOCIAL MEDIA INSIGHTS: How Zappos Uses Facebook To Drive Massive Site Activity

BII REPORT: How Our Mobile Behavior Is Evolving

www.businessinsider.com
A decade ago, we used our mobile phones to make phone calls and perhaps to send text messages. Some advanced users checked their email and maybe did occasional tasks online. Smartphones and tablets have changed these habits dramatically. But how, exactly? In a recent report on Mobile Usage from BI Intelligence, we...
BII REPORT: How Our Mobile Behavior Is Evolving
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