digital measurement

digital measurement

Quantcast Passes $100M Run-Rate, Lands Senior Hires As Ads Business Booms

techcrunch.com
Online display advertising has been a murky business — who is actually viewing all those ads, and do those ads make a difference to them? Quantcast has been quietly trying to solve this problem since 2006, and now it’s starting to break out. I’m hearing from a reliable industry source...
Quantcast Passes $100M Run-Rate, Lands Senior Hires As Ads Business Booms

Nielsen announces pilot program to measure online TV audiences, launching with AOL, FOX, NBC and more

thenextweb.com
Nielsen is a long-established player in the audience metrics field, covering marketing and consumer information, television and other media measurements including online and mobile. So it comes as little surprise that Nielsen is now expanding its digital measurement scope into online TV content. Nielsen Digital Program Ratings The pilot program...
Nielsen announces pilot program to measure online TV audiences, launching with AOL, FOX, NBC and more

Who’s Actually Using Chatroulette? [STUDY]

mashable.com
Digital measurement firm comScore’s Andrew Lipsman blogged some stats about the Chatroulette pop culture phenomenon today. He shared details about the site’s sudden growth and its demographics.If you’ve used the random video chat site before, you’ve already figured this part out: Chatroulette is dominated by college-aged males. Male users...
Who’s Actually Using Chatroulette? [STUDY]
Kindle Fire ignites Android tablet market, overtakes Google in U.S.

Study: For Display Ads Clicks Have “Nearly Zero” Correlation With Conversion

marketingland.com
For many years many publishers and researchers have been fighting a battle against the “tyranny of the click.” They’ve been trying to argue that clicks are a poor metric to rely upon in assessing digital ad campaign performance. Digital measurement firm comScore has been a vocal... Please visit Marketing Land...
Study: For Display Ads Clicks Have “Nearly Zero” Correlation With Conversion

Old Media, Big Dollars: Nielsen Adds Radio Measurement With $1.3 Billion Arbitron Buy

allthingsd.com
Nielsen owns the TV ratings market. Now it wants radio, too. Nielsen plans to pay $1.26 billion, or $48 per share, for Arbitron, the company that measures radio listening in the U.S. The deal will give Arbitron shareholders a 26 percent bump on yesterday’s closing price, and both boards have...
Old Media, Big Dollars: Nielsen Adds Radio Measurement With $1.3 Billion Arbitron Buy

ComScore Says Nielsen's TV Ratings Must Die

www.businessinsider.com
ComScore, the internet traffic measurement agency, published a white paper today in which it essentially declares war on Nielsen and its panel-based TV audience ratings in favor of a new standard of digital measurement that includes viewers on desktop, laptop, tablet and mobile screens. Advertisers have for years complained that...
ComScore Says Nielsen's TV Ratings Must Die

With Legitimacy from Triton Metrics, Pandora Aggressively Courting Local Ad Dollars

pandodaily.com
Earlier this month, Pandora posted a big win in its battle for traditional radio ad dollars: Triton Digital will lend the company legitimacy by measuring Pandora’s audience. This was significant, especially after market leader Arbitron freaked out when Pandora began releasing its audience statistics in measurements that looked quite similar...
With Legitimacy from Triton Metrics, Pandora Aggressively Courting Local Ad Dollars
ComScore: Springtime brings sneezes, sports, and Yahoo in bloom
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