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Singtel’s Amobee Buys AdJitsu To Take Mobile Ads Into The Third Dimension

techcrunch.com
Another bit of consolidation in the mobile advertising space — this time with an ad-tech twist: Amobee, the mobile ad company that itself was the subject of a takeover by Singtel only two months ago, has now bought an ad startup of its own: AdJitsu, a specialist in “3D” advertising...
Singtel’s Amobee Buys AdJitsu To Take Mobile Ads Into The Third Dimension

SingTel-owned Amobee moves into a new dimension, snaps up innovative 3D ad maker AdJitsu

thenextweb.com
Mobile advertising firm Amobee, which was recently snapped by SingTel for $321 million, has made an acquisition of its own, after it revealed that it has bought innovative 3D ad maker AdJitsu for an undisclosed sum. A standalone business unit of app specialist Cooliris, AdJitsu creates 3D adverts for smartphones and...
SingTel-owned Amobee moves into a new dimension, snaps up innovative 3D ad maker AdJitsu

AT&T, Google Among The Biggest Online Advertisers — comScore

techcrunch.com
As part of its 2012 US Digital Future in Focus whitepaper, comScore looked at the online ad landscape and found a mix of old and new names. The report includes a list of the top 10 display advertisers in the United States (all of this data is US-only), as measured...
AT&T, Google Among The Biggest Online Advertisers — comScore

Facebook's New, Entirely Social Ads Will Recreate Marketing

www.fastcompany.com
Leaked documents show Facebook making a radical departure from traditional online display advertising into a world where ads are conversations and brands automatically tell you which of your friends is already on their side.Facebook appears ready to launch a new set of premium ad units, and, based on a review...
Facebook's New, Entirely Social Ads Will Recreate Marketing

Digital advertising firm Buysight adds $8m to its coffers, ex-Microsoft exec to management team

thenextweb.com
Buysight, a privately-held digital advertising company based in Palo Alto, California, has secured $8 million in Series B financing. The funding round was led by existing investors ONSET Ventures and Rembrandt Venture Partners, and brings Buysight’s total of capital raised to $18 million. Buysight offers retargeting and performance display advertising...
Digital advertising firm Buysight adds $8m to its coffers, ex-Microsoft exec to management team
Internet Ad Revenue Reaches $31B In 2011, Mobile Up 149 Percent (IAB Report)

Moolah Media Announces Mobile Display Network To Take On “Blind” Competitors

techcrunch.com
Moolah Media may be focused on performance-based mobile ads, but it isn’t ignoring the display advertising side of things — today it’s announcing a display network of its own. CEO Shawn Scheuer says a display network has always been on the company’s roadmap. By opening up more inventory, this is...
Moolah Media Announces Mobile Display Network To Take On “Blind” Competitors
Facebook Has Lost About $35 Billion In Value Since IPO As Shares Dip Below $29

Facebook filling the gaping hole in its mobile strategy

gigaom.com
It looks like Facebook wants to address the big weaknesses in its mobile business model before it has to deal with nagging questions from its investors. According to FT, Facebook is set to include sponsored posts in the news feeds of its phone and tablet apps as well as...
Facebook filling the gaping hole in its mobile strategy
Kiosked Nabs $5.75M From Rovio Chairman To Give Publishers An Alternative To Banner Ads

AOL Beats Street, But Revenue, Display Ads Dipped

techcrunch.com
AOL reported first quarter earnings this morning, which saw it posting higher revenues than expected by analysts, with $529.4 million in revenue during the quarter, beating the $527 million consensus. However, this represented a 4% drop from a year earlier. Meanwhile, net income rose fourfold from the same quarter last...
AOL Beats Street, But Revenue, Display Ads Dipped

Google brings DoubleClick Ad Exchange to China, despite its core business continuing to slump there

thenextweb.com
Google’s search business may be sinking in China but the Mountain View-based giant has buoyantly introduced its DoubleClick Ad Exchange in China, as it looks to boost its business in the country. DoubleClick itself has been active in China for some time but the launch adds the real-time ‘Ad Exchange’...
Google brings DoubleClick Ad Exchange to China, despite its core business continuing to slump there

RadiumOne Debuts Via.Me, A Mobile, Social Content Sharing Application

techcrunch.com
RadiumOne, an online ad network that aims to combine social and intent data to serve ads, is launching a new consumer-focused application today, Via.Me. Basically, the iOS app allows you to capture, filter, and share pictures, images, videos, audio and other content across multiple social networks. At launch, Via.me’s app...
RadiumOne Debuts Via.Me, A Mobile, Social Content Sharing Application

WHOA: Microsoft DID Try To Sell Bing To Facebook (MSFT, GOOG)

www.businessinsider.com
There's been a wild rumor going around the business press that Facebook might by Bing from Microsoft.  The rumor, which started as a prediction in an e-book written by an "anonymous" marketing executive trying to cash in on Facebook's IPO, turns out to be truer than anyone could have guessed....
WHOA: Microsoft DID Try To Sell Bing To Facebook (MSFT, GOOG)

Google introduces a new display business trends report for publishers

thenextweb.com
Advertising on the web is certainly at a crossroads. With huge companies like Facebook figuring out how to monetize its userbase, trends in display ads are more important than they’ve ever been. Google, via its purchase of DoubleClick, has launched a new report called “Display Business Trends: Publisher Edition” to...
Google introduces a new display business trends report for publishers

The “Paid Organification” Of Facebook: Why Facebook’s Plan Isn’t About Display Ads

marketingland.com
The future of Facebook marketing isn’t about display ads.  It’s about visibility and reach.  There has been so much pre/post IPO chatter about the flawed Facebook display advertising model.  It’s been mentioned that nobody clicks on ads and that ads have been ineffective.  Frankly, these... Please visit Marketing Land for the full...
The “Paid Organification” Of Facebook: Why Facebook’s Plan Isn’t About Display Ads

Mobile ad spend soars to £203m

www.guardian.co.uk
App stores and tablets helped drive 157% year-on-year growth in 2011, according to IAB/PricewaterhouseCoopers reportThe explosion in popularity of Apple and Google's app stores and soaring sales of tablets helped fuel a 157% year-on-year increase in mobile advertising spend to more than £200m in the UK in 2011.UK mobile advertising...
Mobile ad spend soars to £203m

UK web advertising spend to hit £5bn

www.guardian.co.uk
Facebook ad revenue expected to increase by 84% as mobile and online video income also soarsUK internet advertising spend is likely to reach £5bn in 2012, with Facebook on track for an estimated 84% revenue surge to £175m.Companies spent £4.78bn on all forms of internet advertising in the UK in...
UK web advertising spend to hit £5bn

Yahoo layoffs: 2,000 staff expected to go

www.guardian.co.uk
More turmoil at internet company after change of CEO, hostility from major shareholder and Facebook lawsuitYahoo is reportedly preparing to announce a massive round of layoffs as the troubled internet company struggles to turn around its fortunes.The search firm could announce up to 2,000 layoffs, according to tech blog All...
Yahoo layoffs: 2,000 staff expected to go

Advertising: the trust factor

www.guardian.co.uk
For the vast majority of digital users, trust lies first and foremost in recommendations and opinions from their peersThe digital advertising equation is outlined in the Nielsen graph below. The Global Trust in Advertising survey released in April (summary on Nielsen site and PDF here) underlines one key finding: for...
Advertising: the trust factor

Kevin Systrom Drops A Few Hints About Instagram’s Business Model

techcrunch.com
When Instagram co-founder Kevin Systrom spoke today at Federated Media’s Signal conference, there wasn’t much in the way of new info — but the fact that Systrom was at the conference, and the angle he took, suggests that the company is starting to think a little more seriously about its business model....
Kevin Systrom Drops A Few Hints About Instagram’s Business Model

Yahoo set to axe hundreds in Europe

www.guardian.co.uk
Internet giant to hold meetings with staff to inform them of plans to streamline company, which could lead to the loss of up to 2,000 jobsYahoo is set to make cutbacks at its European headquarters and devolve more power to individual country operations, with hundreds of jobs set to go...
Yahoo set to axe hundreds in Europe

On Thneeds and the “Death of Display”

battellemedia.com
It’s all over the news these days: Display advertising is dead. Or put more accurately, the world of “boxes and rectangles” is dead. No one pays attention to banner ads, the reasoning goes, and the model never really worked in the first place (except for direct response). Brand marketers are...
On Thneeds and the “Death of Display”

SPONSOR MESSAGE: 6 Things You Need to Know About Real-Time Bidding

searchengineland.com
Over the past 18 months, Quantcast has delved deep into Real Time Bidding display advertising to understand what works, what doesn’t and why. It discovered six reasons why key assumptions of RTB 1.0 are flawed and that an integrated approach to targeting across the entire purchase funnel is what’s... Please...
SPONSOR MESSAGE: 6 Things You Need to Know About Real-Time Bidding
Google report details publisher trends in display ad business

Yahoo confirms layoff of 2,000 employees in bid to renew company

www.guardian.co.uk
Chief executive of beleaguered internet giant says Yahoo needs to return to its 'core purpose' with a trimmed down workforceYahoo has announced a massive round of layoffs as the troubled internet company struggles to turn around its fortunes.In a statement, the company confirmed earlier reports that it was cutting 2,000...
Yahoo confirms layoff of 2,000 employees in bid to renew company

Sneak peek: This is Kim Dotcom’s new Megabox service

gigaom.com
MegaUpload founder Kim Dotcom may have had most of his assets seized as part of his indictment for criminal copyright infringement in January, but that apparently hasn’t stopped him from working on his next venture. Dotcom gave a first peak at Megabox, which is supposed to become a kind of...
Sneak peek: This is Kim Dotcom’s new Megabox service

Facebook Will Roll On, Even as GM Pulls Ads

www.readwriteweb.com
  General Motors Co. said on Tuesday that it would stop advertising on Facebook because the platform didn't generate enough sales. It is certainly not a great day for the social media giant, as it looks to float its initial public stock offering on Friday. Before you heed the naysayers, though, consider what Facebook...
Facebook Will Roll On, Even as GM Pulls Ads

Display Gets Its Own Interface, New Keyword Targeting In AdWords

searchengineland.com
Google says it’s tired of squeezing display advertising into an interface made for search, so it’s giving display its own tab within the AdWords interface. Given that display was launched almost as an afterthought to AdWords’ core search ads business, it makes sense to start from... Please visit Search Engine...
Display Gets Its Own Interface, New Keyword Targeting In AdWords

Insta-Win: Here's Why Brands Can't Afford To Not Be On Instagram

www.businessinsider.com
No, there's no dashboard or back-end metrics. And no sales team to support advertisers--yet. But Instagram, the popular photo-sharing service that Facebook bought for $1 billion on Monday, is Mecca for brand advertisers. Why? It's a place where display advertising actually works. Yep, that's right: people want to look...
Insta-Win: Here's Why Brands Can't Afford To Not Be On Instagram
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