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display advertising

MediaShift acquires Travora Media to create traveler advertising juggernaut

Zillow Is Tanking (Z)

www.businessinsider.com
Zillow is down 18 percent, trading around $28, the day after the online real-estate company unveiled a weak fourth-quarter forecast that left investors cold. The issue: Conventional display advertising is growing much more slowly than the company's paid-listings business, where real-estate professionals pay to put themselves in front of home...
Zillow Is Tanking (Z)

PRO: How to navigate the new world of digital advertising

pro.gigaom.com
Data is at the center of every phase of the workflow for digital advertising, which means it’s absolutely crucial for doing business in that space. Thanks to a new ecosystem designed to serve the sell-and-buy side of digital advertising, that data can now be leveraged, but the new landscape also...
PRO: How to navigate the new world of digital advertising
Drawbridge comes out of stealth with targeted mobile ads
Study sees takeoff in automated ad buying for video -- but will prices hold up?
4Mads, An Adtech Startup For DIY Web And Mobile Ads, Acquired By InSequent

Yahoo's Tumblr takover is a bold roll of the dice

www.guardian.co.uk
CEO Marissa Meyer risks blowing the blogging platform's cool - but the deal could rejuvenate the tech giant's ad businessDespite the breadth and diversity of life online, there are relatively few opportunities to make the kind of acquisitions that make the industry stop and take stock. Yahoo's $1.1bn deal to...
Yahoo's Tumblr takover is a bold roll of the dice

SPONSOR MESSAGE: 6 Things You Need to Know About Real Time Bidding

searchengineland.com
Over the past 18 months, Quantcast has delved deep into Real Time Bidding and display advertising to understand what works, what doesn’t and why. It discovered six reasons why key assumptions of RTB 1.0 are flawed and that an integrated approach to targeting is what’s needed to drive better... Please...
SPONSOR MESSAGE: 6 Things You Need to Know About Real Time Bidding

Facebook filling the gaping hole in its mobile strategy

gigaom.com
It looks like Facebook wants to address the big weaknesses in its mobile business model before it has to deal with nagging questions from its investors. According to FT, Facebook is set to include sponsored posts in the news feeds of its phone and tablet apps as well as...
Facebook filling the gaping hole in its mobile strategy

Target Data raises $1 million in venture debt to integrate its moving data into ad networks

thenextweb.com
Today Target Data announced that it has raised $1 million in a debt round with Western Technology Investments. Previously, the company raised $3 million from Apex Venture Partners. Target Data works to identify individuals that are moving (from one house to another) as quickly as possible. It then vends this data....
Target Data raises $1 million in venture debt to integrate its moving data into ad networks

AdSense Turns 10: Reflections On Google's Great Leap Beyond Search Ads

marketingland.com
Google AdSense turns 10 today. For Google, AdSense was its first big push into advertising beyond search ads. It led directly to Google’s eventual growth in display advertising. It led to the birth of new, good sites being able to fund themselves easily off of ads. It also gave birth...
AdSense Turns 10: Reflections On Google's Great Leap Beyond Search Ads

Did Marissa Mayer Just Make A Horrible Mistake? Several Ex-Googlers Think So (GOOG, YHOO)

www.businessinsider.com
Yahoo CEO Marissa Mayer made a big hire yesterday, bringing in her former Google colleague Henrique De Castro as COO. De Castro doesn't come cheap. Mayer and Yahoo had to agree to pay him $62 million over four years to get him to leave Google, where De Castro was a loyal...
Did Marissa Mayer Just Make A Horrible Mistake? Several Ex-Googlers Think So (GOOG, YHOO)

Display Gets Its Own Interface, New Keyword Targeting In AdWords

searchengineland.com
Google says it’s tired of squeezing display advertising into an interface made for search, so it’s giving display its own tab within the AdWords interface. Given that display was launched almost as an afterthought to AdWords’ core search ads business, it makes sense to start from... Please visit Search Engine...
Display Gets Its Own Interface, New Keyword Targeting In AdWords
AOL is an unsuccessful media company that overpays its executive team, activist investor says

@ Media Summit: The Medium Isn't The Message; The Brand Is

paidcontent.org
One of the favorite sports of most media conferences these days involves trotting out Wired editor Chris Anderson’s “freemium” idea—which is predicated on balancing free online and paid premium content—and kicking it to the ground. The topic served as a introduction to discussing the problems associated with paywalls and...
@ Media Summit: The Medium Isn't The Message; The Brand Is

The Tribune Company Finds An Audience For Homegrown Hyperlocal News Site ChicagoNow

techcrunch.com
As AOL pours $50 million into its hyperlocal news site Patch.com to expand its sites around the country, smaller competitors are maintaining confidence that their platforms can survive AOL’s aggressive content strategy. Outside.In CEO Mark Josephson told GigaOm recently that he welcomes Patch into the space, because the site...
The Tribune Company Finds An Audience For Homegrown Hyperlocal News Site ChicagoNow

Redfin on the radio: Online real estate firm experiments with ‘old media’

www.geekwire.com
Photo via Jamiecat Redfin has built its online real estate service over the years largely through word-of-mouth referrals and a very active public relations effort, one which landed CEO Glenn Kelman on “60 Minutes” a few years ago. But things are changing at the Seattle online real estate company, which...
Redfin on the radio: Online real estate firm experiments with ‘old media’

How Facebook Makes A Reliance On Google Look Like An 'Achilles Heel' For Advertisers (FB, GOOG)

www.businessinsider.com
Most people have never heard of VivaKi and its online ad trading desk, AOD. But to insiders, the news (reported in AdExchanger) that it regards its historic dependence on Google as a thing of the past is an eye-opener. It suggests that Google is not the dominant force in online...
How Facebook Makes A Reliance On Google Look Like An 'Achilles Heel' For Advertisers (FB, GOOG)

Why Facebook's Next Big Step Will Be A Display Ad Network (FB)

www.businessinsider.com
There's an obvious, massive hole in Facebook's ad business right now: It lacks a display ad network, which would run standard format web ads on other publishers' web sites, targeted via a Facebook cookie which syncs with third-party advertiser cookies. Think about it: Facebook just announced it was pursuing the...
Why Facebook's Next Big Step Will Be A Display Ad Network (FB)
Marissa Mayer Explains Yahoo's Display Ad Revenue Drop [THE BRIEF]
Study sees takeoff in automated ad buying for video -- but will prices hold up?

Facebook's Gokul Rajaram, Google's Neal Mohan, And Twitter's Kevin Weil Will Discuss The Ad Landscape At Disrupt NY

techcrunch.com
I’m happy to announce that I’ll be discussing the latest trends in digital advertising with representatives from Facebook, Google, and Twitter at the end of April during TechCrunch Disrupt in New York. My goal for the panel is to give attendees from both Madison Avenue and the startup world an...
Facebook's Gokul Rajaram, Google's Neal Mohan, And Twitter's Kevin Weil Will Discuss The Ad Landscape At Disrupt NY

Internet Explorer flaw allows websites to track your mouse cursor, even when you aren't browsing

thenextweb.com
A new Internet Explorer vulnerability has been discovered that allows an attacker to track your mouse cursor anywhere on the screen, even if the browser is minimized. All supported versions of Microsoft’s browser are reportedly affected: IE6, IE7, IE8, IE9, and IE10. The flaw was first discovered by Spider.io a...
Internet Explorer flaw allows websites to track your mouse cursor, even when you aren't browsing
Beyond online advertising into knowledge monetization

Rubicon Project expands into mobile with Mobsmith acquisition

gigaom.com
Highlighting the growing importance of mobile advertising, Rubicon Project today announced that it had acquired the San Fracisco-based mobile ad tech platform Mobsmith. The Los Angeles-based ad tech company said the new acquisition would combine with its real-time trading platform to give publishers and ad buyers a consolidated marketplace for...
Rubicon Project expands into mobile with Mobsmith acquisition

Johnston Press takes ad revenue hit

www.guardian.co.uk
Regional publisher reports ad revenue fall of 9% and announces partnership with used car sales portalJohnston Press has reported total advertising revenues down 9% in the year to 17 May, and is to launch an online used car sales service across its 223 local newspaper websites in partnership with Motors.co.uk.Johnston...
Johnston Press takes ad revenue hit

Five reasons not to buy Facebook shares

www.guardian.co.uk
The sale will likely generate billions, but hidden just beneath the buzz are signs that not all is well for Silicon Valley's starOn Friday, Facebook will finally become a public company. The hotly anticipated initial public offering (IPO) will be the largest tech company share sale ever and is expected...
Five reasons not to buy Facebook shares

BII MOBILE INSIGHTS: Localized Mobile Marketing Is On The Rise

www.businessinsider.com
Mobile Insights is a new daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. National Brands Find Local Affiliates Lacking In Mobile Marketing (eMarketer)National brands' investment in local digital marketing is on the rise. According to local-marketing automation company Balihoo's...
BII MOBILE INSIGHTS: Localized Mobile Marketing Is On The Rise

New York Times sells About.com to IAC for $300M

venturebeat.com
While we previously heard that Answers.com was a likely buyer for About.com, today the New York Times announced that it has sold the site to Barry Diller’s IAC conglomerate. Release below, refresh for updates. NEW YORK–(BUSINESS WIRE)–Aug. 26, 2012– The New York Times Company (NYSE: NYT) has entered into an...
New York Times sells About.com to IAC for $300M

Report: Facebook, Google Overtake Yahoo In Display Ad Market Share

paidcontent.org
Yahoo’s once dominant position with display advertising is now officially over. Research firm eMarketer released figures Wednesday showing that both Facebook and Google (NSDQ: GOOG) surpassed Yahoo (NSDQ: YHOO) last year in display-ad revenue, with $1.73 billion and $1.71 billion, respectively. According to eMarketer, overall spending on online video,...
Report: Facebook, Google Overtake Yahoo In Display Ad Market Share
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