display advertising
Singtel’s Amobee Buys AdJitsu To Take Mobile Ads Into The Third Dimension
techcrunch.com
Another bit of consolidation in the mobile advertising space — this time with an ad-tech twist: Amobee, the mobile ad company that itself was the subject of a takeover by Singtel only two months ago, has now bought an ad startup of its own: AdJitsu, a specialist in “3D” advertising...
SingTel-owned Amobee moves into a new dimension, snaps up innovative 3D ad maker AdJitsu
thenextweb.com
Mobile advertising firm Amobee, which was recently snapped by SingTel for $321 million, has made an acquisition of its own, after it revealed that it has bought innovative 3D ad maker AdJitsu for an undisclosed sum. A standalone business unit of app specialist Cooliris, AdJitsu creates 3D adverts for smartphones and...
AT&T, Google Among The Biggest Online Advertisers — comScore
techcrunch.com
As part of its 2012 US Digital Future in Focus whitepaper, comScore looked at the online ad landscape and found a mix of old and new names. The report includes a list of the top 10 display advertisers in the United States (all of this data is US-only), as measured...
Facebook's New, Entirely Social Ads Will Recreate Marketing
www.fastcompany.com
Leaked documents show Facebook making a radical departure from traditional online display advertising into a world where ads are conversations and brands automatically tell you which of your friends is already on their side.Facebook appears ready to launch a new set of premium ad units, and, based on a review...
Digital advertising firm Buysight adds $8m to its coffers, ex-Microsoft exec to management team
thenextweb.com
Buysight, a privately-held digital advertising company based in Palo Alto, California, has secured $8 million in Series B financing. The funding round was led by existing investors ONSET Ventures and Rembrandt Venture Partners, and brings Buysight’s total of capital raised to $18 million. Buysight offers retargeting and performance display advertising...
Internet Ad Revenue Reaches $31B In 2011, Mobile Up 149 Percent (IAB Report)
techcrunch.com
Internet ad revenue revenue grew 22 percent in 2011, to $31 billion, according to the IAB Internet Advertising Revenue Report. That’s an all-time high.The final three months were also the all-time best quarter at $9 billion, an increase of 20 percent from the same quarter in 2010. Search remains the...
Moolah Media Announces Mobile Display Network To Take On “Blind” Competitors
techcrunch.com
Moolah Media may be focused on performance-based mobile ads, but it isn’t ignoring the display advertising side of things — today it’s announcing a display network of its own. CEO Shawn Scheuer says a display network has always been on the company’s roadmap. By opening up more inventory, this is...
Facebook Has Lost About $35 Billion In Value Since IPO As Shares Dip Below $29
techcrunch.com
Pain, pain, and more pain for Facebook’s stock. Facebook sunk into the $20s for the first time today, declining about 9 percent as options trading started. The decline also came a day after a third wave of reports came out about a Facebook phone, which would push the company...
Facebook filling the gaping hole in its mobile strategy
gigaom.com
It looks like Facebook wants to address the big weaknesses in its mobile business model before it has to deal with nagging questions from its investors. According to FT, Facebook is set to include sponsored posts in the news feeds of its phone and tablet apps as well as...
Kiosked Nabs $5.75M From Rovio Chairman To Give Publishers An Alternative To Banner Ads
techcrunch.com
Banner ads have been around for over a decade, and though they may have been effective back in the mid-’90s, today they just feel like relics. You probably can’t remember the last time you clicked on one. (I know I can’t.) Sure, display advertising is evolving, and marketers still spend...
AOL Beats Street, But Revenue, Display Ads Dipped
techcrunch.com
AOL reported first quarter earnings this morning, which saw it posting higher revenues than expected by analysts, with $529.4 million in revenue during the quarter, beating the $527 million consensus. However, this represented a 4% drop from a year earlier. Meanwhile, net income rose fourfold from the same quarter last...
Google brings DoubleClick Ad Exchange to China, despite its core business continuing to slump there
thenextweb.com
Google’s search business may be sinking in China but the Mountain View-based giant has buoyantly introduced its DoubleClick Ad Exchange in China, as it looks to boost its business in the country. DoubleClick itself has been active in China for some time but the launch adds the real-time ‘Ad Exchange’...
RadiumOne Debuts Via.Me, A Mobile, Social Content Sharing Application
techcrunch.com
RadiumOne, an online ad network that aims to combine social and intent data to serve ads, is launching a new consumer-focused application today, Via.Me. Basically, the iOS app allows you to capture, filter, and share pictures, images, videos, audio and other content across multiple social networks. At launch, Via.me’s app...
WHOA: Microsoft DID Try To Sell Bing To Facebook (MSFT, GOOG)
www.businessinsider.com
There's been a wild rumor going around the business press that Facebook might by Bing from Microsoft. The rumor, which started as a prediction in an e-book written by an "anonymous" marketing executive trying to cash in on Facebook's IPO, turns out to be truer than anyone could have guessed....
Google introduces a new display business trends report for publishers
thenextweb.com
Advertising on the web is certainly at a crossroads. With huge companies like Facebook figuring out how to monetize its userbase, trends in display ads are more important than they’ve ever been. Google, via its purchase of DoubleClick, has launched a new report called “Display Business Trends: Publisher Edition” to...
The “Paid Organification” Of Facebook: Why Facebook’s Plan Isn’t About Display Ads
marketingland.com
The future of Facebook marketing isn’t about display ads. It’s about visibility and reach. There has been so much pre/post IPO chatter about the flawed Facebook display advertising model. It’s been mentioned that nobody clicks on ads and that ads have been ineffective. Frankly, these... Please visit Marketing Land for the full...
Mobile ad spend soars to £203m
www.guardian.co.uk
App stores and tablets helped drive 157% year-on-year growth in 2011, according to IAB/PricewaterhouseCoopers reportThe explosion in popularity of Apple and Google's app stores and soaring sales of tablets helped fuel a 157% year-on-year increase in mobile advertising spend to more than £200m in the UK in 2011.UK mobile advertising...
UK web advertising spend to hit £5bn
www.guardian.co.uk
Facebook ad revenue expected to increase by 84% as mobile and online video income also soarsUK internet advertising spend is likely to reach £5bn in 2012, with Facebook on track for an estimated 84% revenue surge to £175m.Companies spent £4.78bn on all forms of internet advertising in the UK in...
Yahoo layoffs: 2,000 staff expected to go
www.guardian.co.uk
More turmoil at internet company after change of CEO, hostility from major shareholder and Facebook lawsuitYahoo is reportedly preparing to announce a massive round of layoffs as the troubled internet company struggles to turn around its fortunes.The search firm could announce up to 2,000 layoffs, according to tech blog All...
Advertising: the trust factor
www.guardian.co.uk
For the vast majority of digital users, trust lies first and foremost in recommendations and opinions from their peersThe digital advertising equation is outlined in the Nielsen graph below. The Global Trust in Advertising survey released in April (summary on Nielsen site and PDF here) underlines one key finding: for...
Kevin Systrom Drops A Few Hints About Instagram’s Business Model
techcrunch.com
When Instagram co-founder Kevin Systrom spoke today at Federated Media’s Signal conference, there wasn’t much in the way of new info — but the fact that Systrom was at the conference, and the angle he took, suggests that the company is starting to think a little more seriously about its business model....
Yahoo set to axe hundreds in Europe
www.guardian.co.uk
Internet giant to hold meetings with staff to inform them of plans to streamline company, which could lead to the loss of up to 2,000 jobsYahoo is set to make cutbacks at its European headquarters and devolve more power to individual country operations, with hundreds of jobs set to go...
On Thneeds and the “Death of Display”
battellemedia.com
It’s all over the news these days: Display advertising is dead. Or put more accurately, the world of “boxes and rectangles” is dead. No one pays attention to banner ads, the reasoning goes, and the model never really worked in the first place (except for direct response). Brand marketers are...
SPONSOR MESSAGE: 6 Things You Need to Know About Real-Time Bidding
searchengineland.com
Over the past 18 months, Quantcast has delved deep into Real Time Bidding display advertising to understand what works, what doesn’t and why. It discovered six reasons why key assumptions of RTB 1.0 are flawed and that an integrated approach to targeting across the entire purchase funnel is what’s... Please...
Google report details publisher trends in display ad business
gigaom.com
As report after report shows us, Google controls nearly half of the global online advertising market. So you can imagine that it has reams of data from which to extract insights. To give publishers a window into those vast stores of data, the tech giant today released the first of...
Yahoo confirms layoff of 2,000 employees in bid to renew company
www.guardian.co.uk
Chief executive of beleaguered internet giant says Yahoo needs to return to its 'core purpose' with a trimmed down workforceYahoo has announced a massive round of layoffs as the troubled internet company struggles to turn around its fortunes.In a statement, the company confirmed earlier reports that it was cutting 2,000...
Sneak peek: This is Kim Dotcom’s new Megabox service
gigaom.com
MegaUpload founder Kim Dotcom may have had most of his assets seized as part of his indictment for criminal copyright infringement in January, but that apparently hasn’t stopped him from working on his next venture. Dotcom gave a first peak at Megabox, which is supposed to become a kind of...
Facebook Will Roll On, Even as GM Pulls Ads
www.readwriteweb.com
General Motors Co. said on Tuesday that it would stop advertising on Facebook because the platform didn't generate enough sales. It is certainly not a great day for the social media giant, as it looks to float its initial public stock offering on Friday. Before you heed the naysayers, though, consider what Facebook...
Display Gets Its Own Interface, New Keyword Targeting In AdWords
searchengineland.com
Google says it’s tired of squeezing display advertising into an interface made for search, so it’s giving display its own tab within the AdWords interface. Given that display was launched almost as an afterthought to AdWords’ core search ads business, it makes sense to start from... Please visit Search Engine...
Insta-Win: Here's Why Brands Can't Afford To Not Be On Instagram
www.businessinsider.com
No, there's no dashboard or back-end metrics. And no sales team to support advertisers--yet. But Instagram, the popular photo-sharing service that Facebook bought for $1 billion on Monday, is Mecca for brand advertisers. Why? It's a place where display advertising actually works. Yep, that's right: people want to look...
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