There's been a lot of talk recently that search and other forms of "performance" or "direct" online marketing will continue to grow in the downturn while display and other forms of "brand" marketing will struggle. I think that's likely to be true at some level but it doesn't mean that display advertising doesn't work. In fact, a recent comScore white paper that was presented last week at the Empirical Generalizations In Advertising Conference at the Wharton School is very enlightening. You can get a copy of the white paper by asking for it here. comScore operates a panel of over...
Twenty five year old venture capital firm Accel Partners is announcing two new funds today that add more than $1 billion to their war chest: Accel Growth Fund at $480 million and Accel London III at $525 million. The Growth Fund will focus on later stage investments information technology, internet, digital media, mobile, networking, software, and services. The London fund will continue to invest in early and late stage European and Israeli startups. Accel has over $6 billion under management. The firm’s current and past portfolio includes Baidu, Brightcove, Comscore, Etsy, Facebook, Walmart.com, Zimbra and dozens of other startups. Accel...
With the Global Financial Crisis in full swing, most everyone is tightening their purse strings. It is not just retail sales which are showing a steep downturn, but so too are charitable donations. Not-for-profit organisations rely heavily on philanthropy from businesses, foundations and people on the street for their livelihood. So it’s not a pretty picture for charities right now. Take on example, when the Association of Small Foundations surveyed about 200 of their members, they found that more than half said “they would eliminate support to some charities in order to be able to fully support the res......
Last week, something turned. We found out that not only are we in a recession, but it started a year ago. Tech layoffs went into overdrive (12,000 at AT&T, 600 at Adobe, 130 at Real Networks), bringing the total unemployed tech workforce to at least 90,000, by our count. Even Facebook decided to indefinitely postpone an earlier plan to allow employees to sell some stock privately. One likely consideration in Facebook’s about-face is that outside investors may no longer be willing to buy Facebook stock at the already-lowered $4 billion internal valuation the plan called for, never mind the...
Part Ten In a Monthly SeriesWe may be heading into the holidays, and soon will come the end of 2008, with an eye toward 2009, and all the change that comes with it. But before the year is up, I thought it made sense to highlight five blogs that I've recently discovered that you may not know. On louisgray.com, it's not all about me. It's about finding new services, new ways to share information, new authors, and new opinions. That's why you're seeing some outstanding posts from our new writers, and why each month, I highlight five new blogs that...
Things are not looking good for Palm as it continues to slide into dangerous territory amidst harsh economic times. The handset manufacturer announced imminent layoffs earlier this month and now it has released preliminary financial results for Q2 of the fiscal year 2009 which are abysmal at best. Palm’s revenue in Q2 looks as though it will come in just north of $190 million, an astounding 50+ percent drop off from Q1 in which the company took in $370 million in revenues. A statement from Ed Colligan, Palm’s president and CEO: We are seeing unprecedented dynamics in the global...