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Beverage Giants Team Up in Campaign to Remove Soda From Schools

adage.com
NEW YORK (AdAge.com) -- As the beverage industry comes under assault with proposed sugar taxes in several parts of the county, normally fierce rivals Coca-Cola, PepsiCo and Dr Pepper Snapple Group have begun running print and TV ads touting their joint initiative to remove full-calorie soft drinks from schools across...
Beverage Giants Team Up in Campaign to Remove Soda From Schools
Republicans love Diet Dr. Pepper. Now tell me why.

Who's Telling You The Truth About Dating Algorithms?

www.fastcompany.com
The online dating industry is a $4 billion business. And everyone from popular author Dr. Pepper Schwartz to mathletic OkCupid cofounder Sam Yagan is trying to crack the code for success. Business success. You've seen the digital-age versions of self-help gurus, the ones with official titles suggesting they've cracked the...
Who's Telling You The Truth About Dating Algorithms?

Kiip, The Mobile Ad Rewards Network, Has Raised Another $8-10M To Conquer Games And Beyond

techcrunch.com
We’ve been kiiping an eye on Kiip – a platform that replaces straight display ads with reward incentives in mobile apps to create a better level of engagement with its users — and it looks like we might not be the only ones. The company, which now serves its rewards-based ads into...
Kiip, The Mobile Ad Rewards Network, Has Raised Another $8-10M To Conquer Games And Beyond

Cartoon: Mommy, Where do Hashtags Come From?

www.readwriteweb.com
You know those time-lapse videos that compress days, weeks or years into minutes? The ones with flowers budding, blooming and then withering in seconds? Or late-1990s Silicon Valley startups getting venture capital, blowing it on espresso bathtubs and Dr. Pepper fountains, and vanishing into receivership? I think Twitter may be...
Cartoon: Mommy, Where do Hashtags Come From?
Janrain's new registration management tools can hack the "getting to know you" game
Facebook's Trying To Make It Easier For Advertisers To Track Campaign Success [THE BRIEF]

Social login service provider Janrain poised to close on nearly $33m in funding

thenextweb.com
Janrain, the Portland, Oregon company behind the ‘Janrain User Management Platform’ (JUMP), has filed a regulatory filing that reveals it has secured $20 million of a $33 million financing round. It’s worth noting that Janrain has already raised $19.8 million in the past according to CrunchBase data. The company last...
Social login service provider Janrain poised to close on nearly $33m in funding

Trident, Nestlé Fitness, Lipton and others among this week's top PTAT gainers for food and beverage

www.insidefacebook.com
Trident is this week’s top gainer among food and beverage pages for the People Talking About This metric. The page has seen almost four million additional engagements across its 11 global pages this week. The pages have over 8.5 million page likes vary in language depending on location. Coming in second...
Trident, Nestlé Fitness, Lipton and others among this week's top PTAT gainers for food and beverage
Facebook Pages Race To Adopt Timeline, 8M Of 37M+ Upgraded In 10 Days

Coke or Pepsi? Politicians say choices like these reveal how you vote

venturebeat.com
This is a guest post by researcher, Tarun Wadhwa If your favorite soda is Diet Dr. Pepper, the chances are that you’ll be supporting Mitt Romney tomorrow. Pepsi drinker? You’re most likely voting for Barack Obama. If you drink Mountain Dew, you probably don’t care either way. These types...
Coke or Pepsi? Politicians say choices like these reveal how you vote

21st Century Insurance Hands Media Account to Mindshare

https:
NEW YORK (AdAge.com) -- Auto insurer 21st Century Insurance and Financial Services has shifted its estimated $50 million U.S. media planning and buying account to WPP's Mindshare without a review. The account was previously run by Omnicom Group's Omnicom Media Group....
21st Century Insurance Hands Media Account to Mindshare

DailyDirt: Ads Gone Wrong

www.techdirt.com
Commercials are always trying to get people's attention -- sometimes by being controversial and sometimes by being shocking. But even when a company tries to broadcast only sensitive and feel-good messages, there will always be some folks pointing out that companies don't really care about people as much as profits....
DailyDirt: Ads Gone Wrong
EpicMealTime Japan headed to YouTube’s plate

The morning lowdown, 4-13-12

paidcontent.org
– Apple fires back at the feds, Amazon (All Things Digital) – Google still having to prove it’s ready for mobile (GigaOM) – Trayvon Martin, theGrio and the “new guards” of black media (paidContent) – Why Netflix never implemented the algorithm that won the Netflix $1 million challenge (Techdirt) –...
The morning lowdown, 4-13-12

This App Is Going To Change The Way You Buy Groceries

www.businessinsider.com
Consmr is a free new app that aims to help grocery and drugstore shoppers avoid buyer's remorse, save money at checkout and discover new items.  The reviews remind us of Yelp, and the Discovery feed is like the Instagram of packaged goods. In other words, it's awesome.  We took the...
This App Is Going To Change The Way You Buy Groceries
Ad giant Interpublic invests in mobile-rewards startup Kiip

Over $1 billion in big brand budget on stage at MobileBeat 2013

venturebeat.com
July 9-10, 2013 San Francisco, CA Tickets On Sale Now It’s becoming more and more evident to the mobile ecosystem that the” big money” is coming from established brands looking to connect, engage, and sell like never before. Our sixth annual MobileBeat event — July 9-10 in San Francisco...
Over $1 billion in big brand budget on stage at MobileBeat 2013

Maybe, this Facebook IPO / Coca-Cola story may potentially be possibly over the top

thenextweb.com
The impending Facebook IPO is a sizeable one. Scratch that. It’s fricking gigantic, that’s what it is. No wonder financial media worldwide are quietly slipping into frenzy mode. A little too deep perhaps, actually. Take this StreetInsider article, which suggests Coca-Cola’s share price is getting a boost simply because...
Maybe, this Facebook IPO / Coca-Cola story may potentially be possibly over the top

ScanSnap first look

www.scripting.com
On Wednesday last week I wrote about a scanner I heard about, wondering if a scanner could really be that good. Later that day I ordered one from Amazon. UPS lost track of it, saying it was on the truck for delivery for five days. This morning a battered package...
ScanSnap first look

This 21-Year-Old Just Sold A Stake In His Mobile Ad Startup To Ad Giant Interpublic (IPG)

www.businessinsider.com
The Interpublic Group, which owns venerable ad agencies such as DraftFCB, Deutsch, McCann and R/GA, has taken a stake in Kiip, the mobile game ad network founded by 21-year-old Brian Wong. The move is validation of the simple but brilliant insight that Wong had about the best way to advertise...
This 21-Year-Old Just Sold A Stake In His Mobile Ad Startup To Ad Giant Interpublic (IPG)

Portland's Janrain lands $33M for social sign-in technology

www.geekwire.com
In what’s being described as one of the largest venture capital rounds in a Portland startup, Janrain has reeled in $33 million in fresh financing from the likes of Millennium Technology Value Partners, Salesforce.com, Epic Ventures, DFJ Frontier and others. Total funding now stands at about $53 million. The Oregonian’s Mike...
Portland's Janrain lands $33M for social sign-in technology

Janrain Raises $33M From Salesforce, And Others For Social Log-In Management Platform

techcrunch.com
Janrain, a company that develops a social log-in management platform for developers, has raised $33 million in funding led by Millennium Technology Value Partners with Split Rock Partners, Epic Ventures, Salesforce, as well as existing investors Emergence Capital, RPM Ventures, DFJ Frontier and Anthem Venture Partners participating. This brings the...
Janrain Raises $33M From Salesforce, And Others For Social Log-In Management Platform
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