email advertising

email advertising

UK-based Web ad firm Persado raises $15m to open a US office, double down on R&D and hiring

thenextweb.com
The Internet is filled with advertisements and call-to-action messages. Whether it’s “click here” or “visit this site” or “tap to play”, everywhere you look, there’s something to do. But how often do advertisers really know what will appeal to their customers? Persado, a data-driven marketing service, believes that its “Marketing...
UK-based Web ad firm Persado raises $15m to open a US office, double down on R&D and hiring

Hours after Instagram introduces video, Twitter starts sending email blasts to promote Vine

thenextweb.com
The battle in the short-form video sharing space is heating up after Facebook announced it was bringing video to Instagram, unleashing war on Twitter and its 6-second video app Vine. Twitter has already taken up the war cry and sent emails to many of its users who do not use Vine yet,...
Hours after Instagram introduces video, Twitter starts sending email blasts to promote Vine
Flash Sale Sites Have A Social Media Problem

ividence raises $4 million for email ad exchange platform

thenextweb.com
Paris, France-based email advertising technology company ividence has secured $4 million in Series B financing in a round led by Omnes Capital (formerly Credit Agricole Private Equity), with participation from existing investor A Plus Finance. Founded in 2008, ividence operates what it calls a ‘stand-alone email ad exchange’ that basically...
ividence raises $4 million for email ad exchange platform
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