emotional response

emotional response

Is F.E.A.R. Holding You Back?

www.copyblogger.com
I’ve written in the past about the nasty effects of fear – how it can lead to procrastination, creative blocks, and unremarkable content. It’s our sense of fear that derails success more often than actual failed attempts at success. Looking deeper into the topic, however, I’ve discovered that often...
Is F.E.A.R. Holding You Back?
Marketers, take off your mood rings: Affectiva raises $12 for emotion measurement technology
Time study says 'digital natives' switch between devices and platforms every two minutes, aren't as emotionally engaged with media

Human Rights Group Deploys An 'Empathy Test' Captcha System To Help Sites Fend Off Trolls

www.techdirt.com
Fact: if you have a site with any amount of traffic and open comment threads, you're going to draw trolls. There's no method that's been proven to completely rid your site of trolls, though not for a lack of trying. (This one is particularly mischevious.) Various sites have tried anything...
Human Rights Group Deploys An 'Empathy Test' Captcha System To Help Sites Fend Off Trolls

Curiosity Smartphone Game Gets Dramatic Updates

readwrite.com
British game developer Peter Molyneux - of Fable fame - announced last week in an interview with ReadWrite that his new independent studio 22Cans would soon be releasing a substantial update to its smartphone game Curiosity: What's Inside The Cube. The update arrived for Android users on Monday, iOS folks...
Curiosity Smartphone Game Gets Dramatic Updates
Jawbone's Up health wristband is back -- after 2.9 million hours of testing

Are Humans Status-ticians? Our Emotional Response To High Status Individuals

www.simoleonsense.com
Are Humans Status-ticians? Our Emotional Response To High Status Individuals

Funniest/Most Insightful Comments Of The Week At Techdirt

www.techdirt.com
Alana rocked the most insightful comment of the week according to you, the voters, with a comment on our story about how much of the popularity of Psy's Gangnam Style came about because no one was trying to enforce copyright restrictions on people: Funny story, yesterday I was thinking of...
Funniest/Most Insightful Comments Of The Week At Techdirt

Brand your business on a budget with fantastic free fonts

www.pcworld.com
From logos to letterhead to websites, a consistent look helps your customers identify you. But branding your business can be expensive, and many small businesses can't justify the outlay. To create a consistent look for your business--without breaking the bank--consider using the same typeface for all of your communications...
Brand your business on a budget with fantastic free fonts

How To SuperBetter Your Life With Epic Wins The Way Jane McGonigal Does

www.fastcompany.com
From Nike+ to The Email Game, McGonigal is at the forefront of a movement intent on making it fun to reach everyday goals. Grab yourself a power-up and listen in.[twistage 51b9ee546af1a] Jane McGonigal has been creating games ever since she discovered the level editor in Lode Runner for the Commodore 64...
How To SuperBetter Your Life With Epic Wins The Way Jane McGonigal Does

The High Cost And Extreme Stickiness Of Free Stuff

www.fastcompany.com
How an emotional investment leads to a physical purchase, and why iPhone apps are Gillette 2.0.When I first began shaving at the tender young age of 16, I chose a Gillette razor. It seemed far cooler than my father’s buzzing electric shaver. Besides, the razor was dirt cheap and, even...
The High Cost And Extreme Stickiness Of Free Stuff

How simple psychology can help increase brand engagement

thenextweb.com
Regularly engaging content is the holy grail of any social media page. However, most strategies tend to focus on posting content relevant to them without really considering what it is fans are looking for. People don’t want to be fans of faceless businesses that lack personality, but want to be...
How simple psychology can help increase brand engagement

Emotion Measurement Platform Affectiva Wins $500K NSF Grant

techcrunch.com
Affectiva, a startup that tries to measure the emotional response people have to ads and brands, just announced that it has a $500,000 grant from the National Science Foundation. The company spun out of MIT’s Media Lab. This is its second NSF grant — in January 2011, it won another...
Emotion Measurement Platform Affectiva Wins $500K NSF Grant
More on why I won't use Google Keep: it's not personal, it's business

UK Parliament Asks For Public Comment On Six IP Policy Questions

www.techdirt.com
It appears that the UK Parliament is asking for thoughts from the public on six key policy questions around intellectual property. You can be assured that the large lobbying organizations will make their voices heard, but it would be great if others in the UK, who have a more modern...
UK Parliament Asks For Public Comment On Six IP Policy Questions
'The Flixies' is how Netflix does The Oscars
Apple's Siri turns one: Do iPhone users care?
How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

Game Developer Connects With Pirates, Sees Massive Support & Deletion Of Torrents

www.techdirt.com
One of the long-running themes here at Techdirt has been our insistence that the best way to combat any negative effects of piracy is for content creators to connect with fans, buyers, and pirates alike. If you treat people in a congenial, awesome way, the goodwill you garner will not...
Game Developer Connects With Pirates, Sees Massive Support & Deletion Of Torrents
Funding Daily: a big dose of the warm and fuzzies

Disrupting Discounts: ifeelgoods' Relevant Rewards Attract Shoppers Better Than Dollars Off

techcrunch.com
It turns out people are 3X more likely to click through an ad and 30% more likely to make purchase that offers a $5 gift card compared to $5 off. That bit of social engineering gives personalized ecommerce rewards startup ifeelgoods the potential to reinvent the concept of discounts. ifeelgoods looks at...
Disrupting Discounts: ifeelgoods' Relevant Rewards Attract Shoppers Better Than Dollars Off

Google's new Voice Search ad spot will hit you right in the feels

thenextweb.com
Google is a company whose core product doesn’t need much introduction, or boosting; search is its DNA, and the public knows it. However, when the company wants to highlight a specific part of its search empire, and show off its Android mobile operating system in the process, a little ad...
Google's new Voice Search ad spot will hit you right in the feels

What Digg's Google Reader replacement can teach us about the future of social news

gigaom.com
Nothing rocked technology-oriented news junkies this year quite like the announcement that Google Reader will be shuttering its popular but apparently too-niche-to-continue product in July. After measuring that emotional response, many, including those orchestrating the second coming of social news pioneer Digg, saw an opportunity. We’ve already seen apps like Feedly, Pulse, and NewsBlur gain...
What Digg's Google Reader replacement can teach us about the future of social news

Creating An Emotional Response From Your Web Site

searchengineland.com
I hadn’t seen my artist friend in nearly a year, nor was I even sure he was still painting. But there I was the other day, standing with him in his art studio, chatting about the new things he wanted me to add to his web site. Suddenly he led...
Creating An Emotional Response From Your Web Site
Forget T-Mobile’s ad gal, the HTC One S is its real sex symbol (review)

Being Pissed Off Doesn't Mean You Have A Legal Claim

www.techdirt.com
One of the common themes we see over and over again is people filing lawsuits just because they're upset about something (to a lesser extent, this also applies to DMCA takedowns). We just wrote about Judge Posner's shredding of Apple's patent litigation strategy, noting that just because you're "really annoyed,"...
Being Pissed Off Doesn't Mean You Have A Legal Claim
Affectiva Inks Deal With Ebuzzing Social To Integrate Face Tracking And Emotional Response Into Online Video Ad Analytics
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